Anushree Khemani
Mumbai
Summary
Reliable Marketer with 3 years + experience in Performance Marketing, Media Planning, Branding, Financing and Client Servicing for Industries like BFSI, Hotel, E-commerce demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Manager - Paid Media
iProspect
Mumbai
07.2024 - Current
- Developed and implemented effective SEM strategies for multiple campaigns to maximize ROI.
- Performed A and B testing of various components within campaigns to determine the most effective approach.
- Collaborated with creative teams to produce compelling ads that drive engagement and conversions.
- Maintained relationships with external partners such as Google AdWords or Bing Ads representatives.
- Provided guidance and support to team members regarding best practices for executing successful campaigns.
- Optimized keyword lists, ad copy, landing pages, and other elements to increase quality scores and decrease cost per click.
- Handled 4cr+ worth of monthly budgets.
Assistant Manager - Paid Media
iProspect India
04.2023 - 06.2024
- Implemented targeted business plans based on client's KPIs, leading to significant improvements in performance.
- In an independent capacity, oversaw all aspects of Campaign Planning, Creation, Execution, optimization & Reporting with a budget exceeding INR 3cr
- Trained and managed a team effectively.
- Implemented effective marketing initiatives to strengthen the positions of HDFC Life, Nilkamal Sleep, Motilal Oswal, and Aditya Birla Capital brands.
Senior Executive - Paid Media
iProspect India
Mumbai
05.2022 - 03.2023
- Led end-to-end campaign planning, creation, execution, optimization, and reporting for ICICI Bank Home Loans with a budget of INR 4cr+.
- Enhanced the end funnel performance by approximately 40%
- Maintained effective communication with the finance team, facilitating smooth coordination for RO's and budget additions. Streamlined processes by working closely with client servicing for efficient reviews and estimates.
- Successfully incorporated Value Based Bidding, CAPI, Broad Match, Enhanced Conversions & NEEV Structure into operations
- Increased data-driven decision-making by applying Google Analytics
- Consistently developed and presented fresh ideas each month to enhance revenue and ROI.
- Conducted analysis on creatives and landing pages, resulting in improvements.
- Provided training to interns.
Paid Media - Analyst
Performics India
Mumbai
12.2021 - 04.2022
- Demonstrated expertise in all aspects of campaign implementation including planning, creation, execution, optimization, and reporting.
- Worked closely with finance team to ensure efficient handling of RO's
- Delivered comprehensive yearly and monthly reviews directly to clients.
- Brands worked on: Hyatt - MENA Region
Paid Media - Executive
iProspect
Mumbai
08.2021 - 11.2021
- End-to-end Campaign Planning, Creation, Execution, optimization & Reporting
- Making Media Plans as per Client's requirements and Budget pacing
- Keyword & Targeting research and planning along with Ads & Extension Creation
- Creative, Landing Page, Competition Analysis along with Suggestions, A/B Testing
- Brands worked on: PNB Met Life, Club Mahindra, Angel Broking, Indian Hotels Company (IHCL) & ICICI Bank & Reliance Mall - Branding
- One on one client interaction for Weekly, Monthly calls.
- Budget Handled worth 80 lakhs+ monthly.
Paid Media - Intern
iProspect
Mumbai
04.2021 - 07.2021
- Campaign planning, execution & reporting.
- Campaign structure creation along with ads & extensions.
- Search term query, creative and audience analysis.
- Brands: Angel One, PNB MetLife, Club Mahindra.
Education
Marketing - PGDM (AICTE certified) -
VESIM - Business School
12.2021
Bachelor's of Commerce -
University of Mumbai
Mumbai, India05-2018
Skills
- Media Planning
- META Ads
- Google AdWords
- Google Ads Editor
- Microsoft Advertising
- Google Analytics
- Shopify
- Snapchat for Business
- LinkedIn for Business
- Omniture
- Google Keyword Planner
- AppsFlyer
- Team work
- Work Ethic
- Apple Search Ads
- LinkedIn Ads
- Lead Generation
- Time Management
Accomplishments
- Dentsu - Employee of the Quarter (July, August & September'23)
- Multiple client appreciation mails.
Certification
- Google Fundamentals of Digital Marketing Certificate
- Google Search, Display, Video Ads Certifications
- Google Professional Certification
- Digital Guru Certification
- META - Media Buying Certification
Timeline
Manager - Paid Media
iProspect
07.2024 - Current
Assistant Manager - Paid Media
iProspect India
04.2023 - 06.2024
Senior Executive - Paid Media
iProspect India
05.2022 - 03.2023
Paid Media - Analyst
Performics India
12.2021 - 04.2022
Paid Media - Executive
iProspect
08.2021 - 11.2021
Paid Media - Intern
iProspect
04.2021 - 07.2021
Marketing - PGDM (AICTE certified) -
VESIM - Business School
Bachelor's of Commerce -
University of Mumbai
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