Anushree Pal

Google Analytics, GTM, Looker Studio

• Led efforts to ensure full compliance with GDPR regarding the protection of PII data. Regularly monitored GA data and configurations to ensure ongoing compliance with GDPR for 35+ accounts.
• Collaborated with technical team on migration process from Universal Analytics (UA360) to Google Analytics 4 (GA4) by using GTM. Aided in resolving discrepancy queries in Google Analytics, ensuring data accuracy and reliability.
• Created containers in GTM and checked the setup as requested by entities.
• Created dashboard in Looker Studio to automate identification of PII.
• Established as the Access Creation SPOC, I not only provisioned access across platforms but have also developed comprehensive User Access Management guidelines to enhance security protocols.

Campaign Manager 360, DV360, IAS, Nielsen DAR, Adverity, Google Payment Centre

• Created and configured advertising campaigns within CM360, ensuring accurate tracking and targeting.
• Generated custom reports using Campaign Manager 360 data to provide insights into campaign performance.
• Set up campaigns in Integrated Ads Services (IAS), Nielsen DAR to send tags & pixels to agency.
• Verified Adverity data against the media plan, ensuring accurate alignment.
• Validated invoices across multiple platforms, meticulously cross-referencing data on impressions, clicks, and revenue. Associated them with Purchase Order (PO) numbers, ensuring accuracy in financial processes.