Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Anushree Shrivastava

Anushree Shrivastava

Jabalpur

Summary

Marketing professional with over four years of experience in sales, account management, and retention marketing. Expertise in driving customer engagement through email, SMS, and app campaigns. Proficient in leveraging data analytics tools to deliver targeted marketing strategies and improve customer retention

Overview

7
7
years of professional experience

Work History

Assistant Manager

Nykaa
Gurgaon
06.2021 - 10.2023
  • Led triggered campaigns for web and app platforms in the form of email, SMS, web engagements, web pushes, and in-app messages to drive customer engagement and retention
  • Managing channel strategy, revenue projections, SMS budget allocation, optimization, and execution. Increased revenue for app and web engagements by 15% each year
  • Maximize contribution while minimizing the spend percentage through strategic segmentation and planning. Optimized the SMS channel by increasing revenue by 150% and reducing the spend percentage to 5%
  • Segment users based on their purchases and on-app/site behavior to execute targeted, triggered campaigns and drive retention
  • Collaborate with Data Analytics, Product, Technology, and Design teams to ensure the seamless and timely execution of daily campaigns
  • Analyze campaign performance data to pinpoint areas for improvement and scaling by focusing on relevant success metrics
  • Conducted A/B testing and campaign performance analysis to ensure continuous improvement in marketing efforts

Assistant Manager (Senior Sales Manager)

Bajaj Allianz General Insurance company ltd
Pune
07.2018 - 07.2020
  • Increased channel sales by 35% in the joining year, and by 30% in the consecutive year.
  • Got the CEO Certificate of Appreciation for exemplary performance in 2019
  • Channel Management: Plan and execute sales and marketing activities, and drive them through channel partners.
  • Business Development: Contact potential clients, set up meetings, and pitch products and services.
  • Process Implementation: Driver for process improvement and corrective/preventive actions for customer quality issues, and optimization of process flow with the Partner portal.
  • Product training for channel partners, and assisting and training for new recruits.
  • Client Management: Claim resolution, providing end-to-end solutions, handling customer grievances, and maintaining client business relations.

Summer Internship Program

GCMMF (Amul)
Nagpur
04.2017 - 06.2017
  • Placement and promotion of fresh products in selected areas of Nagpur
  • Creating brand awareness among the customers through umbrella activity and getting constructive feedback
  • Increase the visibility of the brand in various localities

Education

PGDM - Marketing and Finance

Institute of Management Technology
Nagpur
03.2018

Bachelor of Commerce -

Rani Durgawati Vishwavidyalaya
Jabalpur
04.2015

Skills

  • Technical Skills: MS Office Suite (Word, Excel, PowerPoint), Adobe Analytics, Clevertap, Gamooga, and Mixpanel
  • Soft skills include effective communication, problem-solving, team collaboration, strategic thinking, and a data-driven approach

Languages

  • English, Full Professional Proficiency
  • Hindi, Native or Bilingual Proficiency

Timeline

Assistant Manager

Nykaa
06.2021 - 10.2023

Assistant Manager (Senior Sales Manager)

Bajaj Allianz General Insurance company ltd
07.2018 - 07.2020

Summer Internship Program

GCMMF (Amul)
04.2017 - 06.2017

PGDM - Marketing and Finance

Institute of Management Technology

Bachelor of Commerce -

Rani Durgawati Vishwavidyalaya

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Anushree Shrivastava