Anushri

• Crafting and executing a comprehensive brand strategy that aligns with the company's business objectives, including positioning, differentiation and key brand messages.
• Developing and managing brand communication strategies to effectively convey the brand strategies and value propositions to the customers
• Overseeing the consistent application of brand guidelines across all marketing materials, communication channel and customer touchpoints.
• Leading the development and execution of impactful marketing campaigns across various media platforms(Digital, print,social) and drive brand awareness and customer engagement.
• Analyzing market trends and consumer behavior to ensure the brand resonates with the target audience.
• Lead and coordinate cluster PR initiatives such as media outreach, events. Collaborate with business team to develop quarterly PR strategies that aligns with business objectives. PR strong relationships with media outlets to ensure favorable press coverage of company news and achievements.
Attendttend and support industry events, ensuring brand presence and media opportunities.
• Effective Cross-functional liaising with stakeholders team to drive business outcomes.

· Develop, manage and implement marketing communications programs and tactics to increase the penetration & profitability of Vodafone products & services.

· Protect and improve Brand equity through the utilization of various communication channels.

· Access research requirement & leverage customer insights to improve marketing message

· Manage marketing activities to increase brand salience and improve product advocacy in market.

· Media planning and buying (BTL, ATL, Digital), Channel visibility (Multi brand and company owned), Campaign design and rollout (mass market and segmented), Channel partner events, PR and Internal communication.

• Designed and executed trade engagement programs for Rajasthan's extensive network of retailers and distribution partners across Rajasthan.
• Managed relationships with 100,000+ retailers and 2,000+ distribution partners, driving increased engagement and business growth.
• Acted as the single point of contact for all retail communications, ensuring seamless coordination between marketing and sales teams.
• Developed and implemented strategies to enhance trade partner experience, leading to improved sales performance and brand loyalty.
• Monitored and optimized trade marketing initiatives, ensuring alignment with organizations sales objectives and market dynamics.
• Developed onboarding programs for Trade
• Collaborated with cross-functional teams to link marketing efforts with on-ground sales activities, streamlining processes for greater efficiency.

• Led BTL communication per Vodafone Brand's global standards.
• Managed corporate communication, PR, and high-impact events (Formula One, IPL, Trade Fair).
• Drove brand visibility via retail merchandising, sponsorships, and marketing campaigns.
• Controlled budgeting, vendor management, and cost optimization for promotions.
• Orchestrated executive conferences and leadership messaging for key launches.
• Leveraged market insights to refine messaging and boost advocacy.
• Executed innovative branding strategies (POS, outdoor activations, PR).
• Achieved significant cost savings across events and campaigns.

• Led retention operations with a 100-member team, ensuring superior customer experience.
• Drove cross-functional coordination for seamless postpaid acquisition and retention.
• Spearheaded onboarding initiatives, reducing early churn in the 0-90 day lifecycle.
• Established and led High-Value Customer Retention, driving churn control and loyalty.
• Strengthened process efficiencies, minimizing complaints and enhancing service quality.

• Arranged postpaid inbound service operations for a 400-seat partner location, ensuring seamless service delivery.
• Drove key performance metrics (Net Login Hours, AHT, CSAT, Call Quality, Shrinkage, Attrition) to optimize efficiency.
• Collaborated with service partners to analyze performance gaps and implement process enhancements, meeting program targets.
• Acted as a liaison between Vodafone and service partners, resolving integration challenges and ensuring alignment.
• Designed and implemented MIS and reporting systems to track and enhance call center performance.

• Led team performance and drove key metrics to optimize service delivery.
• Collaborated with service partners to identify gaps and implement process improvements, ensuring target achievement.

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• Managed high call volumes while providing exceptional customer support and maintaining professional composure.
• Got awarded for the best CCE nationally