Anushriya Sethi
Pune,
Summary
Dynamic design leader with a proven track record, specializing in visual design and branding. Expert in storytelling and content strategy, I enhance user experience through innovative solutions. Adept at managing teams and driving impactful campaigns, I leverage Adobe Creative Suite to deliver compelling digital narratives that resonate with audiences.
Overview
8
8
years of professional experience
Work History
Lead - Design & Content
Humpy Farms
12.2024 - Current
- Leading content and visual strategy across digital platforms.
- Aligning storytelling with sustainability-driven brand values.
Visiting Faculty
Symbiosis Institute OF Design, FAD Academy
10.2023 - Current
- Teach branding, digital tools, and design research.
Visual/UI Designer
Roche Information Solutions
07.2022 - 06.2023
- Improved usability through user-centered interface design.
- Delivered accessible digital health product designs.
Associate Design Lead
Repos Energy
10.2021 - 06.2022
- Directed branding and the 'Make It Possible' campaign.
- Managed packaging and animation across platforms.
Sr. Content Manager
Purple Panchi, FAANGPath
01.2020 - 09.2021
- Led design, influencer content, and social media strategy.
- Worked closely with stakeholders to ensure all brand standards were met throughout the creative process.
Creative Consultant
Freecultr
01.2017 - 06.2020
- Developed branding, directed shoots, and managed campaigns.
Education
M.Des - User Experience Design
NIFT Bengaluru
BA (Hons) -
Panjab University
Skills
- Visual design and branding
- Storytelling and content strategy
- Adobe Creative Suite
- Social media management
- Creative direction and user experience
- Teaching and team leadership
- Brand management
Websites
Projects
Inclusive Play Design: Board games with Shivarapatna artisans. FMCG Projects: Independent branding for ethical startups.
Accomplishments
- 21st Century Emily Dickinson Award for the book Libe-rated
Timeline
Lead - Design & Content
Humpy Farms
12.2024 - Current
Visiting Faculty
Symbiosis Institute OF Design, FAD Academy
10.2023 - Current
Visual/UI Designer
Roche Information Solutions
07.2022 - 06.2023
Associate Design Lead
Repos Energy
10.2021 - 06.2022
Sr. Content Manager
Purple Panchi, FAANGPath
01.2020 - 09.2021
Creative Consultant
Freecultr
01.2017 - 06.2020
M.Des - User Experience Design
NIFT Bengaluru
BA (Hons) -
Panjab University
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