Anusree Dutta

• Team Management (9 members)
• Collaboration & Partnership Management
• Earned & Paid Media Outreach
• Managing On-ground Events
• Leading Influencer Marketing Campaigns
• Developing Digital Marketing Strategy
• Evaluation of Social Media Performance
• Online & Offline Media Buying (ad space buying)
• Managing Third Party Agencies

• Earned & Paid Media Outreach
• Managing On-ground Events
• Leading Influencer Marketing Campaigns
• Evaluation of Social Media Performance
• Management of Online & Offline Advertisements

• Led client servicing and end-to-end program execution
• Media outreach plans across digital and traditional channels
• Actively pitched brand stories to media and managed third-party agencies and vendors
• Directed social media campaigns and performance marketing initiatives
• Developed and implemented digital marketing strategies
• Evaluated social media performance metrics
• Created website content and managed internal brand communications
• Conducted in-depth market research to inform brand strategies

Notable Accounts Handled
Cartier, Pero by Aneeth Arora, Lajjoo C, Anju Modi, Ikai Asai, AMPM Fashions, Tilfi Banaras, Airtel

• Team Management
• Client Servicing and programme execution
• Content creation and outreach planning
• Managing events/conferences/launches
• Active pitching of stories to the media
• Active pitching for business development
• Accounts handled – Sotheby’s International, Ananda in the Himalayas, Estee Lauder Group, Raw Mango, IWC Watches, Adidas Originals, Fizzy Goblet, Muji, Melissa shoes, Ralph Lauren

• Client Servicing and programme execution
• Content creation and outreach planning
• Managing events/conferences/launches
• Active pitching of stories to the media
• Active pitching for business development
• Accounts handled – Farah Khan Fine Jewellery, L’Occitane, Forest Essentials, Clarins, Sumaya Dalmia, Rado, My Glamm,Tanishq, Caratlane

• Client Servicing and programme execution
• Content creation and outreach planning
• Support during events/conferences/launches
• Active pitching of stories with hospitality-business/trade media
• Daily media monitoring and preparing media reports
• Accounts handled – The Lalit Suri Hospitality Group, Jindal SAW Ltd., American Tower Corporation, India Cements, IPL Team - Chennai Super Kings

• Client Servicing and programme execution
• Content creation and outreach planning
• Support during events/conferences/launches
• Daily media monitoring and preparing media reports
• Accounts handled – Colorbar Cosmetics, Radisson Blu MBD Hotels, Storm Music Festival, Escape Music Festival

• Content creation
• Support during events/conferences/launches
• Media Follow Up’s during events/conferences/launches
• Preparing media reports
• Accounts handled – Timex Watches, Attero Recycle, Laurus Edutech, IAVI

• Content creation
• Support during events/conferences/launches
• Media Follow Up’s during events/conferences/launches
• Preparing media reports
• Accounts handled – Designer Pallavi Mohan, 94.3 My FM, Lighthouse 13, Ice Lounge