ANUSUYA VJ

Full-Cycle Sales | NAMER | SMB | Field Service SaaS |

• Managed a 400+ account per month in SMB territory across North America, generating consistent outbound-led pipeline and closing new ARR deals.
• Closed $5K–$15K ARR SMB accounts, contributing to a six-figure annualized revenue pace within 7 months.
• Delivered ROI-aligned demos tailored to field service and logistics workflows, shortening evaluation cycles, and improving deal velocity.
• Designed a repeatable outbound prospecting framework that strengthened territory penetration and pipeline quality.
• Owned the full sales cycle: outbound → discovery → demo → solutioning → negotiation → close → onboarding handoff.
• Maintained 95%+ CRM hygiene, enabling accurate forecasting and pipeline transparency.

SMB and MME|APAC|Inbound and Outbound|SaaS Automation.

• Generated 20–24 SQLs/month across APAC using structured outbound prospecting and inbound qualification.
• Prospected 400–600 accounts/month, building predictable outbound pipeline via Apollo, Outreach, and Sales Navigator.
• Increased reply rates by 25–30% using persona-driven sequences and multi-touch outreach frameworks.
• Conducted deep discovery and passed high-intent SQLs to AEs, improving early-stage conversion and pipeline velocity.
• Closed $5K–$10K SMB deals from self-sourced opportunities, demonstrating capability beyond traditional SDR responsibilities.
• Mentored new SDRs on personalization, research methods, and objection handling.

• Managed and expanded Mid-Market, Enterprise, and Government accounts, including L&T, delivering complex IT infrastructure and IaaS solutions.
• Identified growth opportunities within existing accounts while developing net-new enterprise and public-sector customers.
• Delivered end-to-end infrastructure solutions spanning networking, servers, storage, virtualization, cloud, and automation.
• Led QBRs and annual planning discussions to align customer technology roadmaps with business objectives.
• Executed strategic account plans to drive expansion, renewals, and long-term account value.
• Built strong partner ecosystems with Cisco, HP, AWS, Microsoft, and VMware to strengthen solution positioning.
• Engaged with industry events and partner forums to track market trends and build enterprise relationships.

• Built enterprise relationships with multiple accounts acquired and onboarded high-value institutional partnerships.
• Conducted demos and drove product adoption across academic stakeholders.
• Recruited, trained, mentored, and managed a team of Business Development Representatives.