Summary
Overview
Work History
Education
Skills
Locations
Timeline
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Anutosh Chatterjee

London, Dubai, Hyderabad

Summary

20 Years of Global iGaming experience. Experienced Ecommerce and Digital business leader with a proven track record of developing and executing strategies to drive customer acquisition, revenue growth, and profitability. Expertise in performance and digital marketing, customer lifecycle management, strategic partnerships, product and program management, and digital operations. A strategic thinker and strong executor, skilled at aligning business strategy with data insights and commercial objectives. Extensive experience in leadership roles within startups, high-growth businesses, private equity-backed organizations, and large PLCs across diverse industries and global markets. Specialized in establishing Centers of Excellence in the online lottery and iGaming domains, optimizing marketing investments, and leading projects in M&As.

Overview

21
21
years of professional experience

Work History

Freelance Consultant

London, Dubai, Hyderabad
03.2013 - Current
  • Collaborated with global iGaming clients to enter emerging markets and optimize marketing ROI
  • Focused on Asian and Middle East markets to launch iGaming and online lottery products
  • Navigated complex local regulations and taxation in the highly regulated online/offline lottery business
  • Managed marketing budgets, market research, and business intelligence
  • Ensured AML and compliance adherence
  • Achieved sustainable player acquisition and retention
  • Developed vibrant and attractive affiliate programs
  • Implemented cost-effective branding strategies aligned with defined OKRs
  • Established a resonating social presence and managed VIP customer service
  • Facilitated wallet integration, local payments, and fast withdrawals
  • Led efforts in localized content, product, and SEO
  • Managed player CRM, site operations, UI/UX enhancements, and competitive analysis
  • Coordinated with technology teams for automated marketing and sales campaigns
  • Achieved month-end budget closure and maintained financial accounts.

Head International Partnerships

Makemytrip.com
Gurugram
10.2011 - 01.2013
  • Oversaw the affiliate vertical of Makemytrip, a NASDAQ-listed company, managing the complete affiliate portfolio
  • Developed a comprehensive affiliate solution, including affiliate support, product API, and affiliate admin specs
  • Managed Affiliate UX behavior, integration with mobile devices/social media, and brand positioning
  • Collaborated with cross-functional teams for a global vibrant affiliate program
  • Successfully managed IRCTC integration to MMT platform.

Co-Founder

Bankroll mob
Copenhagen
02.2007 - 07.2011
  • Co-founded an innovative iGaming content site targeting European players
  • Oversaw the site's operations until its sale.

Senior Marketing Manager

Entain Group
London
05.2003 - 02.2007
  • Led high-performing teams to execute innovative marketing strategies, resulting in significant player acquisition and retention
  • Utilized data analytics and market insights to optimize campaign performance and ROI
  • Navigated complex regulatory landscapes to ensure marketing compliance
  • Fostered partnerships and collaborations to enhance brand visibility and achieve sustainable growth
  • Established and managed PartyGaming's affiliate partners program (PartyPartners.com), making it one of the largest in the industry
  • Played a key role in Mergers & Acquisitions, leading cross-functional projects.

Education

MBA in Finance & Marketing -

Institute of Chartered Financial Association of India
05.2003

Bachelor of Commerce (B.Com.) Hons. -

St. Xavier's College
02.2001

Skills

  • Growth Strategy
  • Customer Acquisition & Retention
  • Digital/Performance Marketing
  • Strategic Partnerships
  • Data-Driven Decision-Making
  • Tech-Driven Automation
  • Customer-Centric Initiatives
  • Leadership and Team Management
  • Brand Management
  • Regulatory Compliance
  • Market Research and Analysis
  • Financial Management
  • Affiliate Program Development
  • Cross-Functional Collaboration

Locations

  • London
  • Dubai
  • Hyderabad

Timeline

Freelance Consultant

03.2013 - Current

Head International Partnerships

Makemytrip.com
10.2011 - 01.2013

Co-Founder

Bankroll mob
02.2007 - 07.2011

Senior Marketing Manager

Entain Group
05.2003 - 02.2007

MBA in Finance & Marketing -

Institute of Chartered Financial Association of India

Bachelor of Commerce (B.Com.) Hons. -

St. Xavier's College

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Anutosh Chatterjee