ANVESH SEELI
Summary
Motivated individual with a strong background in marketing, specializing in digital and social media marketing. Proficient in developing and enhancing digital brand presence and gaining valuable customer insights. Experienced in acquiring and retaining customers through strategic initiatives. Excellent communication and interpersonal skills to deliver exceptional customer service.
Overview
5
5
years of professional experience
Work History
PRODUCT LEADER
BRANE ENTERPRISES PVT LTD
03.2024 - Current
- Led and developed high-performing product team of product managers, designers, and engineers, fostering a collaborative and innovative culture
- Aligned product vision with business objectives by constructing robust roadmaps and establishing clear goals.
DEPUTY MANAGER, MARKETING
JUBILANT FOODWORKS LTD
8 2021 - 3 2024
- Managed a diverse digital marketing portfolio encompassing social media, Facebook, UAC, YouTube, SEM, influencer, affiliate, and brand partnership channels
- Drove Pan-India new customer acquisition and retention, achieving a 17% year-over-year growth rate while managing a monthly budget of 7 crores
- Spearheaded ROI and CAC-focused performance campaigns for the market-leading QSR brand, prioritizing visibility and profitability
- Optimized CRM strategies and in-app experiences to boost traffic by 35%, conversions by 25%, and sales by 11%
- Leveraged data analytics platforms such as Singular, Google Analytics, Google Ads, and Facebook Ads Manager to measure and report campaign performance
- Conducted five marketing incrementality tests, resulting in a 2 crore+ increase in average monthly spend and an 8% uplift in incremental revenue
- Employed data-driven insights to optimize campaigns and troubleshoot challenges
- Developed and executed the annual operational plan
- Delivered impactful weekly and quarterly presentations to a cross-functional audience of 30+ stakeholders, collaborating with 10+ partners and support agencies.
ASST. SALES MANAGER
SIMPLY GROW TECHNOLOGIES PVT LTD
12.2019 - 11.2018
- Managed strategic partnerships with 35 BSE-listed AMC fund houses, the Bombay Stock Exchange, and Simply Grow Tech Pvt Ltd
- Drove B2B and B2C growth, expanding the SIP book value by Rs
- 120 crores and increasing lump sum investments by Rs
- 42 crores
- Achieved rapid customer acquisition, generating over 12,500 registrations in seven months with a peak month-over-month growth rate of 190%
- Oversaw customer support operations, managing a team of 5 to resolve over 11,000 tickets and reduce first response time by six hours
- Implemented process improvements, including the development and launch of the 'Track Your Order' feature
- Delivered exceptional customer satisfaction, maintaining a 95% customer satisfaction rating.
Education
M.B.A -
Indian Institute of Management, Calcutta
B. Tech (Mechanical Engineering) - undefined
National Institute of Technology, Calicut
Class XII - undefined
Andhra Pradesh State Board
Class X - undefined
Central Board of Secondary Education
Skills
Marketing alignment
Product vision
Product analytics
Strategic Thinking
Design thinking
Roadmap Planning
Social Media Marketing
Digital Marketing
Customer Acquisition
Social Media Platforms
Positions Of Responsibility
ISG Head, IIM Calcutta, Led a team of six members as Head of Internet Solutions Group, responsible for maintaining seven online portals., Implemented and managed the Moodle learning management system, training a team of three in backend operations and overseeing the creation of over 150 courses across five programs., Facilitated seamless operations of the IIMC Learning Management System, supporting the interaction of 200+ professors, 150+ teaching assistants, and 1,000+ students., Managed Google Suite administration, resolving over 1,000 service requests and creating 170+ course groups.
Academicdistinctionsandcocurricularachievements
- Majored in Marketing with a minor in Organizational Behavior. Certified Lean Six Sigma Green Belt by KPMG in 2020.
- Achieved top 1.2 percentile in Data Interpretation and Logical Reasoning among two million+ test-takers.
- Converted eight Indian Institutes of Management (IIM) calls through the Common Admission Test (CAT) in 2018.
- Secured the highest overall grade (A) in 12th grade, excelling in mathematics with an average of over 97% across four papers.
Personal Information
Total Experience: 3 Years 10 Months
Extracurricular Activities
School Pupil Leader (DAV'10), Elected School Pupil Leader with a 77% majority by over 2,000 students. Served as a liaison between faculty and students., Organized and executed fourteen inter-school events. Led a team of 25 as head of the Annual Day and Sports Day organizing committees., Implemented academic support initiatives, reducing the annual failure rate by 54% through the organization of 42 special tutorials for students in grades 8, 9, and 10., Achieved individual athletic excellence by winning the South Zone Championship in athletics among 32 schools in 2010.
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Telugu
Bilingual or Proficient (C2)
Timeline
PRODUCT LEADER
BRANE ENTERPRISES PVT LTD
03.2024 - Current
ASST. SALES MANAGER
SIMPLY GROW TECHNOLOGIES PVT LTD
12.2019 - 11.2018
DEPUTY MANAGER, MARKETING
JUBILANT FOODWORKS LTD
8 2021 - 3 2024
M.B.A -
Indian Institute of Management, Calcutta
B. Tech (Mechanical Engineering) - undefined
National Institute of Technology, Calicut
Class XII - undefined
Andhra Pradesh State Board
Class X - undefined
Central Board of Secondary Education