ANVESHA SINHA
Bombay | Bangalore
Summary
A business professional with 10+ years of experience in advertising, bringing a strong foundation in communication with focus on turning buzzword-heavy briefs into clear, memorable brand stories through storytelling, logic, and data.
Experienced in leading cross-functional teams and building long-term client relationships across categories.
Believes effective advertising is simple: tell genuine stories, drive measurable results, and avoid unnecessary fluff.
Selected to represent the industry at Cannes Lions 2024, a rewarding milestone achieved within the first decade of the career.
Overview
2026
2026
years of professional experience
Work History
Business Head
Allign Marketing
10.2024 - Current
- Laid out policies and structures of the agency alongside the Founder
- Set and monitored annual hiring budgets for departments, and actively participated in growing the team from 5 people to 15 people from year 1 to year 2
- Built and strengthened relationships with industry partners to drive growth, including closing 7 retainer clients in 2024-25
- Grew the agency's gross revenue by 4.5x from Year 1 to Year 2
- Maintained and managed the agency's P&L, payment recoveries, & vendor payouts
- Landed the agency's first TVC within 3 months of joining the agency with a leading IPL team crossing over a Crore in production spends
Group Account Director
Garage Worldwide
03.2022 - 09.2024
- Represented the agency at Cannes Lions 2024
- Strengthened & retained relationships with clients across 3 groups of companies, making my portfolio 9 brands and worth 40 lakhs revenue a month
- Brands handled: Jameson, Jacob's Creek, Imperial Blue, IFB Brand Communication, IFB Washing Machine / Refrigerator / AC, Tata Sons, South Indian Bank
- Led all work related to Brand Strategy, TVC Production, Social Media Content Strategy & Website Design & Development
- Led a team of 10 people
- Actively participated in hiring talent across Client Servicing & Junior creatives
- Led the agency's social media presence
Group Account Manager
Famous Innovations
05.2021 - 02.2022
- Coordinated with department heads to develop agency revenue streams and long-term strategies
- Created effective, strategically-sound and innovative marketing communications plans
- Negotiated prices, terms of business agreements for clients & agency
- Led a team of 4, and a total of 3 brands
- Led and launched personal care brand: Plum Goodness
- Other brands handled: Mia By Tanishq, Absolut Vodka & Ab inBev
Senior Account Executive
Wunderman Thompson
08.2018 - 04.2021
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Proved successful working within tight deadlines and a fast-paced environment.
- Demonstrated leadership skills in managing production projects from concept to completion, including cost negotiations for 4 consecutive years of IPL
- Overall trained in both ATL & BTL clientele
- Brands handled: United Breweries (Kingfisher variants), ITC Gumon, ITC Farmlite, Britannia Mom's Magic, Black & White (Diageo)
- Demonstrated respect, friendliness and willingness to help wherever needed
Client Service Representative
Saatchi Focus & Ogilvy
2012 - 2014
- Supported client servicing function on mainline campaigns for B2B and B2C clients like Bosch, Infosys (In saatchi) and Westside, and Hutch (In Ogilvy)
- Coordinated between internal teams to manage briefs, feedback, and delivery of print and OOH
- Assisted in campaign rollouts and presentations while ensuring brand and timeline alignment
Education
Master of Science - Communication & Management Studies
Commits
Bangalore 08-2018
MBA - Marketing
Christ University
Bangalore 08-2016
Skills
- Client Relationships
- Team Management
- Business Development
- Cost Negotiations P&L handling
- Content Strategy
Accomplishments
- Selected to attend Cannes Lions in 2014
- Completed a degree in IIM-K in Leadership & Business
- Participated in a roundtable organised by Exchange4Media on Programmatic Advertising
- Participated in AdClub's panel on YX Factor in pandemic
- Led and featured for multiple campaigns for personal care brand, Plum.
- https://mediabrief.com/plum-22x-shinier-hair/ | https://brandequity.economictimes.indiatimes.com/news/research/advertising/plum-advances-lives-by-educating-the-girl-child-in-new-digital-film/96197511 | https://www.impactonnet.com/creative-zone/latest-ad-campaigns-8041.htmlhttps://www.impactonnet.com/creative-zone/latest-ad-campaigns-8041.html | https://www.impactonnet.com/creative-zone/latest-ad-campaigns-8041.html | https://www.afaqs.com/news/advertising/plum-unveils-ad-film-with-brand-ambassador-rashmika-mandanna
Timeline
Business Head
Allign Marketing
10.2024 - Current
Group Account Director
Garage Worldwide
03.2022 - 09.2024
Group Account Manager
Famous Innovations
05.2021 - 02.2022
Senior Account Executive
Wunderman Thompson
08.2018 - 04.2021
Client Service Representative
Saatchi Focus & Ogilvy
2012 - 2014
Master of Science - Communication & Management Studies
Commits
MBA - Marketing
Christ University