Summary
Overview
Work History
Education
Skills
Timeline
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Anwar Ahmad

Bengaluru

Summary

Dynamic marketing professional with expertise in BTL activations and vendor management, recognized for launching 15 stores at TATA CROMA. Proven ability to enhance consumer experiences and drive growth through strategic initiatives. Skilled in project management and building strong client relationships, consistently delivering impactful campaigns and fostering collaboration across teams.

Overview

7
7
years of professional experience

Work History

Manager – Trade Marketing | PAN India

Greaves Electric Mobility
07.2024 - Current
  • To implement in-store marketing activities and outdoor marketing activities in order to increase sales.
  • To provide result-oriented advertising and marketing activities designed to meet customer needs.
  • To achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people.
  • Maintaining the relationship with the BTL companies. Plan and manage the periodic ground activation and promotions.
  • Control events, including preparation and performing events and exhibitions.
  • Planning and executing all BTL activities—events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures), and brand/service placement.
  • Planning and innovating new marketing initiatives at regular intervals to create brand recall and awareness.
  • Responsible for setting up a strong network of vendors/agencies for various promotional activities planned for the respective regions.
  • Define key guidelines for each project or campaign, and check for adherence to the brief.
  • Mystery Market visits to check and audit (quantitative and qualitative).
  • Achievements:
  • Core team member of Auto Expo 2025, held at Bharat Mandapam, Delhi.
  • Improved consumer experience of 50+ dealerships.
  • Successfully executed multiple high-impact BTL campaigns.

Regional Marketing Manager & Visual Merchandiser

TATA CROMA | INFINITI RETAIL PVT LTD
12.2022 - 06.2024
  • Drove promotional activities for new and focus stores, achieving high returns on investment.
  • Executed comprehensive advertising plans, including BTL, ATL, and digital promotions for successful store launches.
  • Coordinated visual merchandising efforts to ensure effective implementation of all promotional elements.
  • Oversaw execution of all SOH activities, maintaining consistency across campaigns.
  • Managed cross-promotion initiatives, regional budgets, and competition tracking to inform strategy.
  • Directed a team of over 10 vendors to support marketing objectives.
  • Successfully launched 15 stores and received recognition for innovative marketing initiatives.
  • Supported South region Croma stores by updating operational statuses and managing online presence.

Brand Manager – Marketing

MyGate
08.2022 - 12.2022
  • Conducted regular market research studies to collect essential data insights.
  • Developed tailored brand management and marketing plans based on specific requirements.
  • Collaborated with design teams to craft compelling campaign elements.
  • Maintained communication with vendors and distributors for input on design improvements and execution timelines.
  • Coordinated with advertising agencies to oversee brand marketing campaigns.

Assistant Manager – MARCOM & Sales

Infor edge – 99 acres.com
Bangalore
03.2022 - 08.2022
  • Planning for marketing activities to generate leads.
  • Executing the marketing plans with the help of different vendors.
  • Selling online property advertisements and branding solutions to clients by assessing their business requirements.
  • Designing email campaigns to spread awareness of new products and projects launched in the assigned region.
  • Managing a portfolio of existing key and enterprise accounts with multiple business units.
  • Building and managing strong relationships with clients, and helping the product team with continuous feedback.

Relationship Executive – Marketing & Sales

Infor edge – Jeevansathi.com
Bangalore
09.2019 - 02.2022
  • New business opportunities by meeting pre-determined leads.
  • Generating leads through various ATL and BTL activities.
  • Constructive and cooperative working.
  • Working closely with the agencies to get the execution done on time for the marketing activities.
  • Fixing up an engagement meeting and closing upon the negotiation after understanding customer needs.
  • Maximize profitable volume growth, market share.
  • Build trust, value others, and communicate effectively.

Personal Banker–Sales

HDFC Bank
Bangalore
08.2018 - 03.2019
  • Acquired new Preferred customers through targeted outreach and engagement.
  • Strengthened relationships by cross-selling products based on customer profiles and needs.
  • Expanded client relationships to increase overall account value.
  • Retained customers by delivering exceptional service and serving as dedicated point of contact.

Education

PGDM - Marketing and BFSI

Ramaiah Institute of Management
Bangalore
04-2018

Bachelor of commerce -

IPS Academy
Indore
03-2015

Skills

  • Project management
  • BTL activations
  • Market research
  • Brand management
  • Event coordination
  • Vendor management
  • Visual merchandising

Timeline

Manager – Trade Marketing | PAN India

Greaves Electric Mobility
07.2024 - Current

Regional Marketing Manager & Visual Merchandiser

TATA CROMA | INFINITI RETAIL PVT LTD
12.2022 - 06.2024

Brand Manager – Marketing

MyGate
08.2022 - 12.2022

Assistant Manager – MARCOM & Sales

Infor edge – 99 acres.com
03.2022 - 08.2022

Relationship Executive – Marketing & Sales

Infor edge – Jeevansathi.com
09.2019 - 02.2022

Personal Banker–Sales

HDFC Bank
08.2018 - 03.2019

PGDM - Marketing and BFSI

Ramaiah Institute of Management

Bachelor of commerce -

IPS Academy

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