Anwar Malik

Sales and Distribution Management – Kashmir Circle

• Target Execution & Program Management: Drive primary, secondary, and coverage targets while overseeing the successful execution of retail programs, new product launches, and SKU diversification.
• Brand Visibility & Investment: Ensure effective brand representation and the proper visibility and maintenance of company investments (e.g., visicoolers).
• Team Training & Development: Provide on-the-job training for PC’s, ensuring proper selection, induction, and ongoing motivation through incentive programs.
• Distributor Management: Manage DD appointments, removals, and ROI calculations, driving engagement through initiatives like Udaan and Food Safety Certification programs.
• Inventory & Infrastructure: Oversee inventory management and ensure infrastructure maintenance.
• Claims & Reporting: Process and submit claims; generate and analyze reports on brand achievements, distributor growth, and key metrics (e.g., volume, channel, and distributor performance).
• Financial & Commercial Oversight: Implement pricing strategies, ensure program payouts follow policy, and manage financial planning across channels and distributors.
• Business Planning & Review: Strategically plan volume and non-volume targets, analyze brand growth by distributor, and ensure alignment with broader business objectives.

Sales and Distribution Management – Kashmir Circle

• Target Execution & Program Management: Drive primary, secondary, and coverage targets; oversee retail program execution and new product launches.
• Team Training & Development: Provide on-the-job training for DSRs, ensuring effective selection, induction, and motivation through incentive programs.
• Distributor Management: Manage DD appointments and removals according to norms; calculate ROI and foster distributor engagement.
• Claim Processing & Reporting: Handle claim submissions and ensure accurate documentation and follow-up.
• Merchandising & Financial Oversight: Manage merchandising activities and ensure timely investment in key customers; drive program payouts as per policy.

Customer Market Share & Retail Management

• Market Expansion & Acquisition: Develop and execute strategies to boost customer acquisition through store-specific activities and collaborate with marketing to drive foot traffic.
• Branding & Store Management: Lead store branding efforts, including look & feel, POP materials, and ensure consistent visual merchandising across all retail locations.
• Cost Management & Retail Expansion: Maintain store cost-efficiency while expanding retail footprint in key geographic regions.
• Sales & Service Optimization: Drive performance by optimizing sales and service processes, ensuring all channels (cafes, hotels, parks, Direct Sales Associates) meet their targets.
• Training & Compliance: Onboard, train, and support merchants and sales teams, ensuring compliance with TRAI norms and managing subscriber enrollment and documentation.
• Revenue Growth: Strategically increase organizational revenue through effective management and support across channels.

Prepaid Sales – J&K and Punjab Circle

• Market Share & Activation: Drive customer market share by increasing prepaid activations, focusing on expanding retailer engagement and promoting Airtel products such as Airtel Money, 4G, and data cards.
• Revenue Growth & Distribution: Enhance revenue market share by ensuring recharge availability, expanding retail width, and increasing the presence of LAPU, SIM, and data-selling outlets in the assigned territories.
• Channel Management & Performance: Oversee key distribution metrics, including channel partner management, foot plans, FSE productivity, and channel satisfaction.
• Branding & Visibility: Drive TOMA scores through strategic branding, ensuring maximum visibility, and capturing the retailer base in the assigned territory.
• Retail Operations & Strategy: Manage retail operations, business expansion, and acquisition strategies, including store-specific activities to increase footfalls in collaboration with marketing teams.
• Retail Management: Take full responsibility for store branding, cost management, expansion, and visual merchandising, while optimizing sales and service processes.
• Postpaid & B2B Growth: Increase postpaid conversions to B2B consumers through product demos and regular customer engagement.
• Target Achievement & Channel Support: Meet gross targets through efficient management of Airtel Enterprise Outlets, Airtel Relationship Centres, and Direct Sales Associates; provide training and support to Feet on the Street.
• Compliance & Revenue Growth: Ensure adherence to TRAI norms, manage subscriber enrollment, and focus on driving overall revenue growth for the organization.