Anwar Basha Shaik
Hyderabad
Summary
Digital Marketing with 8 yrs of experience - Campaign optimization, Expertise in Search & Display Managed CPC, CPA, CPL, CPM campaigns. Direct experience in campaign planning/ execution Account Management (US, UK, International). Proven data analyst with 2 years of experience in dashboard, Power BI report, SQL & Cost, CPA analysis for PPC campaigns & Reporting through Google Analyst.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Analyst
JUSTANSWER
Bangalore
08.2020 - Current
- Managing paid search campaigns on Google Ads.
- Drive strategic and tactical marketing plans to achieve target ROAS & improve margins.
- Responsible for Planning and directing the global consumer marketing strategy, ensuring conversions.
- Audit the account for the paid search and figure out optimization opportunities.
- Platforms worked; Google Ads, Google Analytics, SEM Rush.
- Report & analysis on key performance indicators and identify opportunities for improvement on a regular basis.
- Campaign expansion for a large set of keywords.
- Verticals (health, law, Pets, electronics, Tech, cars, business).
- Reporting Tools: Power BI & Excel.
- Extract data from database using SQL and figure out the insights, take necessary actions.
Data Analyst - Freelance
Aptroid
Hyderabad
12.2022 - 12.2023
- Create visually appealing and interactive data visualizations using Google Data Studio & Power BI
- Design and develop dashboards and reports to present data in a clear and concise manner.
- Design and develop dashboards and reports to present data in a clear and concise manner.
Data Analyst
IQUANTI
Bangalore
03.2019 - 08.2020
- Plan and develop designs and procedures for metrics reports
- Optimized data collection procedures and generated reports on a weekly, monthly, and quarterly basis
- Used advanced Microsoft Excel and the XLOOKUP function to efficiently create pivot tables and pivot reporting
- Partnered directly with the executive team as the first data hire to formulate and report on KPIs across their web properties that received 225M visitors annually using SQL and Google Sheets
Campaign Delivery Manager
MEDIAMINT
Hyderabad
01.2017 - 03.2019
- Managing Salesforce and Campaign budgets and flagging the issues to the Account Managers, if there are any discrepancies.
- Trafficking and optimizing the CPM, CPC, Video and Reservation campaigns through Sterling (Ads manager of Pinterest) to maximize the performance of the campaign without over/under delivery.
- Communicating periodically about campaign performances and follow-up with Account Managers to avoid the revenue loss, under delivery and over delivery risk.
- Analyze the campaign delivery and provide campaign reporting and screenshots to the Account Managers.
- Build, deliver and maintain reporting of all business marketing KPIs using tools like Tableau, Cooper and Pinterest Ads manager.
- Run the campaign QA process to ensure accurate campaign implementation, pacing and performance.
- Debug and troubleshooting issues on campaign delivery, performance and discrepancies.
- Handling calls with the Account manager for account updates and providing insights on campaigns.
Ads Specialist
Genius It Solutions, Google
09.2015 - 01.2017
- Perform keyword and competitor analysis Creating and Managing PPC Campaigns Monitoring Campaign insights and Bid Management.
- Managed campaigns with Search Network as well as Display Network advertising using different bid strategies Competitive Analysis - Viewing top competitor sites for target keywords.
- Checking optimization techniques Handled campaigns end to end and optimizing by performing continuous A/B testing Delivering the reports based on KPI to track the campaign performance.
Mobile Marketing and UI/UX Designer
APPIMONY.INC
Hyderabad
03.2013 - 09.2015
- Mobile Marketing and Campaign Management.
- Handling of paid and free campaigns.
- Ad Creation and Keyword Research with keyword planner.
- App Naming & Competitor Analysis.
- UI/UX of mobile apps.
- Product Specification Document for App
- Tools: Tableau, SFDC, Cooper, Google Analytics, Google Trends, Google Ads, Appannie, Distimo.
Education
B.Tech - Electronis And Communications
Amina Institute of Technology
Hyderabad04.2012
Intermediate - MPC
Narayan Junior College
Hyderabad, India04.2008
SSC - Secondary School of Education
The Pratibha High School
Hyderabad, India04.2006
Skills
- Campaign management
- Strategic Planning
- Keyword optimization
- Power BI dashboard
- SQL
- Google Datastuido
- Google Ads
- Google Analytics
- The Trade Desk
- MS Excel
Accomplishments
- Received “Rising star award” for outstanding performance
- Received Client’s Favorite award at Media Mint for exceeding the client (Pinterest) expectations
Certification
- Google Ads Search, Google Display, Google Analytics & Trade Desk
Timeline
Data Analyst - Freelance
Aptroid
12.2022 - 12.2023
Senior Analyst
JUSTANSWER
08.2020 - Current
Data Analyst
IQUANTI
03.2019 - 08.2020
Campaign Delivery Manager
MEDIAMINT
01.2017 - 03.2019
Ads Specialist
Genius It Solutions, Google
09.2015 - 01.2017
Mobile Marketing and UI/UX Designer
APPIMONY.INC
03.2013 - 09.2015
B.Tech - Electronis And Communications
Amina Institute of Technology
Intermediate - MPC
Narayan Junior College
SSC - Secondary School of Education
The Pratibha High School
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