- Tech enthusiast, passionate about exploring the latest advancements and innovations
- Documenting and sharing travel experiences
- Participating in cultural exchange programs
ANWESHA CHANDA
Program Manager
Gurugram
Summary
Dedicated and result-oriented professional with 3+ years of experience in B2B Marketing, E-Commerce and Channel Marketing. Maintained key client relationships and have proven track record of successfully implementing business strategy to drive Program Management by inculcating the skills of effective communicator, leadership, stakeholder engagement and time management. Seeking an opportunity in Business Development role to leverage my skills and drive organizational success.
Overview
5
5
years of professional experience
4041
4041
years of post-secondary education
Work History
Program Manager - Marketing
Schneider Electric
Gurgaon
10.2021 - Current
- Coordinated monthly webinars to introduce new offers to end customers achieving enthusiastic participation of 100+
- Executed Digital Training certifying over 134 engineers from sales and technical teams across Alliance IAD partners
- Identified and developed new business opportunities for Channels resulting 30% increase in customer base
- Delivered Digital Sales on partner’s E-Commerce platforms for Industrial Automation and generated 50% YOY Gr
- Managed cataloguing of over 900 SKUs on a distributor’s e-shop, including performance monitoring to optimize sales
- Implemented a Digital Enabler tool to improve product selection and enhance user experience on partner websites
- Created and executed Joint Growth Plan with top 5 partners, identifying key customers and market segments to target for expanded business opportunities
- Articulated the functions and benefits of mySchneider Portal to 100+ users Pan India
- Publishing OB & Sales dashboards for Industrial Automation Distributors to track performance, trends and business insights.
- Regulated incentivization program for distributors: exceeding targets and promotional activities
- Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure.
- Optimized resource allocation, effectively balancing priorities and managing competing demands.
- Researched industry best practices in support of training development and program content.
- Onboarded partners for ecommerce marketplaces to track their performance using metrices
- Collaborated with mid-level and senior executives to
Intern – Sales & Marketing
Shriram Life Insurance
Hyderabad
03.2020 - 05.2020
- Research on Insurance sector and analyzed consumer’s buying behavior using statistical tool
- Gained proficiency in Shriram Life Insurance's product range and presented the benefits to the customers
- Conducted survey: 100 participations from diverse background - age, ethnicity and Annual Income
Education
MBA - Marketing
ICFAI Business School
HyderabadB. Tech - Electronics and Electrical
KIIT University
Skills
Partner Marketing Development
Team leadership
Program leadership
Strategic planning
Stakeholder management
Project coordination
Team management
Data analysis
Decision-making
MS office applications
Business development
Sales and marketing
Performance monitoring
Scheduling and planning
Data collection & research
Team training and development
Extra-Curricular Activities
Received appreciation letter from partners for collaboration and customer focused approach in FY’23-24 Volunteered for Schneider’s 'Women As Allies' group and conducted Expert Talk Sessions Enjoy travelling & baking
Internship
Shriram Life Insurance, Hyderabad, Intern – Sales & Marketing, 03/20, 05/20, Research on Insurance sector and analyzed consumer’s buying behavior using statistical tool, Gained proficiency in Shriram Life Insurance's product range and presented the benefits to the customers, Conducted survey: 100 participations from diverse background - age, ethnicity and Annual Income
Interests
Timeline
Program Manager - Marketing
Schneider Electric
10.2021 - Current
Intern – Sales & Marketing
Shriram Life Insurance
03.2020 - 05.2020
MBA - Marketing
ICFAI Business School
B. Tech - Electronics and Electrical
KIIT University