Anwesha Patnaik

Adobe Projects: Currently working as an Campaign Management Consultant wherein I must create, maintain, own, manage and analyze email marketing campaigns for a banking giant in Australia alongside create webpages, emails using HTML and CSS reaching out to more than 3 million customers of the client, thereby, improving customer experience.

Search Projects: Shane Co., Lilly Pulitzer (FI), Marriott Digital Services

• Conducted keyword research and provisioning for nearly 1000 web pages of an International Hotel Brand by analyzing and identifying high performing keywords to refine on-page elements and improve search engine rankings.
• Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
• Recommended changes to content improve SEO positions for target keywords.
• Researched and analyzed competitor websites to gain insight into new strategies.
• Tracked, reported, and analyzed website analytics to drive strategy and improve user experience.
• Monitored and evaluated website analytics to identify trends and opportunities for improvement.

Social Projects: Pivotal Ventures

• · Compiled a comprehensive Daily Report by extracting pertinent articles and notable mentions of the client, while vigilantly monitoring various forms of misinformation.
• · Curated insightful weekly reports focused on pivotal articles and noteworthy engagements, complemented by a meticulously crafted metrics tracker.
• · Leveraged key skills in Sprinklr, Google Analytics, Air table, and Crowd Tangle to streamline processes and enhance efficiency in managing and analyzing data.
• · Provided dedicated support for the creation of Monthly and Quarterly reports, demonstrating a commitment to delivering high-quality insights and performance evaluations.

Associate Engineer | Ericsson India Global Services Pvt Ltd.

Noida | Jan’20 – Nov ‘21

· Was a Part of T-Mobile, Account and Activation Team

· Performed hands-on to develop scripts to automate business workflow.

· Ensured coverage and support for critical Service Management Processes: Incident Management.

· Handled Daily Bill Run.

· Training on EOC (Ericsson Order Care): Data Types, Data Dictionaries, User Interface, Finders, Orders, Forms, Interfacing, Processes, Business Workflows, Permissions, External Interfaces. Knowledge on Order Orchestration Process, Order Management Architecture

· Building Order Orchestration & Order Management solutions using Ericsson product EOC/ECM

· On Job Training in ECM product from Oct 20- Dec 20.