ANWITA MUKHERJEE
Bengaluru
Summary
Strategic Event Professional with 10+ years of experience in executing events across multiple capacities, both full-time and in collaboration with leading organizations such as Amazon, NVIDIA, HCL, HPE, and consumer brands like Reckitt Benckiser, Honeywell, and AirAsia. Adept at budget management, stakeholder coordination, and thought leadership event execution. Strong background in BTL Marketing, Experiential Marketing, and Strategic Brand Promotion. Experience in executing large-scale events in collaboration with the Government of India.
Overview
12
12
years of professional experience
Work History
Events Marketing Lead
Delhivery Pvt. Ltd.
11.2024 - Current
- Leading the event strategy to increase the brand visibility
- Spearheading BTL activations to generate qualifying MQL
- Managed cross-functional coordination, reducing event execution time and cost
Sr. Manager - Event Operations
India Global Forum
02.2024 - 06.2024
- Spearheaded the planning and execution of a high-profile 5-day international conference in London & Mumbai, bringing together 5,000+ esteemed dignitaries and industry leaders from around the globe
- Introduced VoxPop to cover and take insights from leaders and delegates
- Increase media coverage and SM mentions through improved stakeholder involvements
- Streamlined event logistics to reduce unanticipated last minute Partner requirements, resulting in subsequent decrease of 50% in contingency cost
Senior Event Marketing Specialist
Quantiphi, Inc.
10.2021 - 02.2024
- Managed annual events budget of $500 million and executed over 200 industry and partner events globally
- Designed and implemented event tracking mechanisms, leading to 40% improvement in post-event
- Executed global flagship events like Google Cloud Next, AWS re:invent, NVIDIA GTC, ITC, Money2020, Hannover Messe for Quantiphi as a partner or sponsor
- 20% boost in audience interaction through innovative engagement ideas at booth
- Achieved higher ROI through partner engagement programs
- Innovative content for digital amplification during events - Live Tweet Chats, speaker or leader interview
Sr. Event Manager
Arc Worldwide (Publicis Groupe)
11.2019 - 08.2021
- Developed a proprietary event IP for Mobile Congress India, increasing industry participation by 30%
- Created high-impact marketing programs, leading to 25% higher engagement across digital and physical events
- Managed a $5M+ event budget, optimizing resources and reducing overhead costs by 35%
Sr. Event Manager
Wings Brand Activation Pvt. Ltd.
10.2017 - 09.2019
Client Services Manager
Red Chariots Events & Marketing Pvt. Ltd.
06.2014 - 07.2017
Sr. Executive CS & BD
Abybaby Events Pvt. Ltd.
04.2013 - 06.2014
Education
Diploma - Corporate Events & Media Arts
EMDI Institute
Skills
- Event Strategy & Execution
- Global Event Planning & Operations
- Stakeholder & Vendor Management
- Budget Optimization & Financial Planning
- Brand Visibility & Positioning
- BTL & Experiential Marketing
- Lead Generation & Audience Engagement
- Thought Leadership & Executive Event Execution
- Project & Crisis Management
- Post-Event Analytics & Performance Measurement
- Global Vendor Connect
Accomplishments
- Managed multi-million-dollar budgets, optimizing costs by 15% while increasing engagement by 40% at Delhivery.
- Successfully executed over seven+ tailored customer events at Red Chariots, deepening client relationships.
- Led flagship projects for Indeed, managing large-scale brand activations and partner events.
- Designed and executed the Mobile Congress India IP at Arc Worldwide, increasing industry participation by 30%.
- Managed high-profile campaigns at Red Chariots, ensuring seamless execution of strategic BTL marketing initiatives.
Additional Information
Open to global travel and executive-level event management., Expertise in high-profile B2B & B2C marketing activations., Strong background in coordinating with C-level stakeholders and global teams.
Languages
English
Hindi
Bengali
Personal Information
Visa Status: Valid US visa, open to travel
Timeline
Events Marketing Lead
Delhivery Pvt. Ltd.
11.2024 - Current
Sr. Manager - Event Operations
India Global Forum
02.2024 - 06.2024
Senior Event Marketing Specialist
Quantiphi, Inc.
10.2021 - 02.2024
Sr. Event Manager
Arc Worldwide (Publicis Groupe)
11.2019 - 08.2021
Sr. Event Manager
Wings Brand Activation Pvt. Ltd.
10.2017 - 09.2019
Client Services Manager
Red Chariots Events & Marketing Pvt. Ltd.
06.2014 - 07.2017
Sr. Executive CS & BD
Abybaby Events Pvt. Ltd.
04.2013 - 06.2014
Diploma - Corporate Events & Media Arts
EMDI Institute
Similar Profiles
Sagar Raju ChauguleSagar Raju Chaugule
Team Leader at Delhivery Pvt. Ltd.Team Leader at Delhivery Pvt. Ltd.
Faheem MohdFaheem Mohd
Fraud Control Officer at Delhivery Pvt LtdFraud Control Officer at Delhivery Pvt Ltd
Shubham JangraShubham Jangra
Team Leader at Delhivery Pvt Ltd.Team Leader at Delhivery Pvt Ltd.