Summary
Overview
Work History
Education
Skills
Software
Accomplishments
Interests
Timeline
Generic
Aparichit Sharma

Aparichit Sharma

Content Lead
Jammu

Summary

Experienced Copywriter with 5+ years of expertise in crafting compelling content to convert casual browsers into loyal customers and expand customer bases through captivating advertising copy. Recognized for efficiently managing tasks for multiple writers and editors, demonstrating a commitment to brand identity initiatives and customer outreach efforts.

Overview

7
7
years of professional experience
5
5
Languages

Work History

Copywriter+ Marketing Manager

Schoolnet India Ltd.
11.2023 - Current
  • Created engaging content for UI/UX platform for the private business segment
  • Reviewed and edited final copy for accuracy and brand messaging.
  • Transformed complex information into easily digestible pieces tailored for specific audience segments.
  • Created appealing content for sales and marketing collaterals like Brochure
  • Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
  • Coordinated with the design team to better understand the flow of communication and enhance its appeal accordingly
  • End-to-end communication of the new Schoolnet India website along with content and design strategy
  • Created CSR impact videos for clients like Mankind Pharma, Public Sector Undertakings like South Easter Coalfields India Ltd.
  • Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
  • Created and managed social media campaigns to increase brand engagement.
  • Boosted web traffic by 25% with SEO-optimized articles, integrating targeted keywords seamlessly.
  • Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.

Copywriter

InvisiblePPC & Kuware
10.2023 - 02.2024
  • Created blog posts to increase organic traffic for the website reducing bounce rate to less than 35%
  • Created email campaigns for webinars, newsletters and other promotional offerings
  • Facilitated record registrations for the webinars for the company
  • Created content for the landing pages to increase paid traffic and generate leads for Google Ads and PPC campaigns
  • Reviewed and edited final copy for accuracy and to correct grammar errors.

Content Manager-Writer

Redefine Maracom
06.2023 - 08.2023
  • Managed and ran social campaigns for the company's and clients' socials
  • Managed and planned and executed campaigns for attracting sponsorship deals and enhancing buzz about the event related to MSMEs called SMBConnect
  • Created event proposals and pitch decks for event partnerships and event management for the company
  • Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
  • Managed and coordinated with a team of designers to assist in visualization as well as design
  • Managed content distribution to online channels and social media platforms.

Content Analyst, Writer and Editor

XCLAYMATION
05.2022 - 06.2023
  • Created high quality content for the company's website, improving user experience and contributing to increased client acquisition.
  • Developed compelling headlines and meta tags, leading to higher click-through rates for web pages.
  • Generated fresh ideas for new content topics based on audience interests, competitor analysis, and industry trends.
  • Worked with the animation and social media teams, producing high-quality outputs and managing clients' expectations effectively.
  • Conceptualized and created scripts for the creation of engaging and interactive gamified learning modules, resulting in 15% improvement in employee performance and development.
  • Developed a thought leadership strategy, created thought leadership posts for the senior leadership, thus positioning the company as a subject matter expert in the industry.
  • Assisted in the creation of visually engaging presentations that effectively communicated complex information to stakeholders.
  • Coordinated with graphic designers on visual elements complementing written content for a seamless user experience.
  • Created content for websites and online publications.

Freelance Writer

VETERANS ANONYMOUS.ORG
04.2019 - 10.2019
  • Wrote articles on socio-political affairs of US administration
  • Brainstormed ideas to create useful content for clients.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Double traffic on the website by creating high-quality, plagiarism-free and search engine optimized(SEO) content

Content Author

GENIUS LEARNING LABS
03.2018 - 03.2019
  • Company Overview: ED-Tech Startup
  • Increased revenue by creating high quality content and engaging copywriting for the student work books as well as the online app, leading to higher ratings on Google play and increased sales
  • Developed captivating storylines and characters, resulting in increased book sales and positive reader feedback.

Education

M.Tech - Production Engineering

Delhi Technological University

B.Tech - Mechanical Engineering

VIT University

Skills

Social Media Marketing

Software

Adobe Illustrator

FIGMA

CANVA

Adobe Photoshop

Accomplishments

  • Published Research Paper: Published review paper in the well renowned Elsevier journal on the topic 'Effect of Fiber Content and Fiber length on Mechanical Properties of Biocomposites
  • Published research paper in the International Journal of Mechanical and Production Engineering Research and Development (IJMPERD) with Scopus journal ranking of 0.202.
  • Completed a certified course in Creative Writing from Sri Aurobindo Center for Arts and Communiciation.

Interests

Reading
Meditation
Cosmology
Philosophy
Disruptive technologies

Media Literacy

Timeline

Copywriter+ Marketing Manager

Schoolnet India Ltd.
11.2023 - Current

Copywriter

InvisiblePPC & Kuware
10.2023 - 02.2024

Content Manager-Writer

Redefine Maracom
06.2023 - 08.2023

Content Analyst, Writer and Editor

XCLAYMATION
05.2022 - 06.2023

Freelance Writer

VETERANS ANONYMOUS.ORG
04.2019 - 10.2019

Content Author

GENIUS LEARNING LABS
03.2018 - 03.2019

B.Tech - Mechanical Engineering

VIT University

M.Tech - Production Engineering

Delhi Technological University

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