Adobe Illustrator
Aparichit Sharma
Content Lead
Jammu
Summary
Experienced Copywriter with 5+ years of expertise in crafting compelling content to convert casual browsers into loyal customers and expand customer bases through captivating advertising copy. Recognized for efficiently managing tasks for multiple writers and editors, demonstrating a commitment to brand identity initiatives and customer outreach efforts.
Overview
7
7
years of professional experience
5
5
Languages
Work History
Copywriter+ Marketing Manager
Schoolnet India Ltd.
11.2023 - Current
- Created engaging content for UI/UX platform for the private business segment
- Reviewed and edited final copy for accuracy and brand messaging.
- Transformed complex information into easily digestible pieces tailored for specific audience segments.
- Created appealing content for sales and marketing collaterals like Brochure
- Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
- Coordinated with the design team to better understand the flow of communication and enhance its appeal accordingly
- End-to-end communication of the new Schoolnet India website along with content and design strategy
- Created CSR impact videos for clients like Mankind Pharma, Public Sector Undertakings like South Easter Coalfields India Ltd.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Created and managed social media campaigns to increase brand engagement.
- Boosted web traffic by 25% with SEO-optimized articles, integrating targeted keywords seamlessly.
- Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
Copywriter
InvisiblePPC & Kuware
10.2023 - 02.2024
- Created blog posts to increase organic traffic for the website reducing bounce rate to less than 35%
- Created email campaigns for webinars, newsletters and other promotional offerings
- Facilitated record registrations for the webinars for the company
- Created content for the landing pages to increase paid traffic and generate leads for Google Ads and PPC campaigns
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Content Manager-Writer
Redefine Maracom
06.2023 - 08.2023
- Managed and ran social campaigns for the company's and clients' socials
- Managed and planned and executed campaigns for attracting sponsorship deals and enhancing buzz about the event related to MSMEs called SMBConnect
- Created event proposals and pitch decks for event partnerships and event management for the company
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Managed and coordinated with a team of designers to assist in visualization as well as design
- Managed content distribution to online channels and social media platforms.
Content Analyst, Writer and Editor
XCLAYMATION
05.2022 - 06.2023
- Created high quality content for the company's website, improving user experience and contributing to increased client acquisition.
- Developed compelling headlines and meta tags, leading to higher click-through rates for web pages.
- Generated fresh ideas for new content topics based on audience interests, competitor analysis, and industry trends.
- Worked with the animation and social media teams, producing high-quality outputs and managing clients' expectations effectively.
- Conceptualized and created scripts for the creation of engaging and interactive gamified learning modules, resulting in 15% improvement in employee performance and development.
- Developed a thought leadership strategy, created thought leadership posts for the senior leadership, thus positioning the company as a subject matter expert in the industry.
- Assisted in the creation of visually engaging presentations that effectively communicated complex information to stakeholders.
- Coordinated with graphic designers on visual elements complementing written content for a seamless user experience.
- Created content for websites and online publications.
Freelance Writer
VETERANS ANONYMOUS.ORG
04.2019 - 10.2019
- Wrote articles on socio-political affairs of US administration
- Brainstormed ideas to create useful content for clients.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Double traffic on the website by creating high-quality, plagiarism-free and search engine optimized(SEO) content
Content Author
GENIUS LEARNING LABS
03.2018 - 03.2019
- Company Overview: ED-Tech Startup
- Increased revenue by creating high quality content and engaging copywriting for the student work books as well as the online app, leading to higher ratings on Google play and increased sales
- Developed captivating storylines and characters, resulting in increased book sales and positive reader feedback.
Education
M.Tech - Production Engineering
Delhi Technological University
B.Tech - Mechanical Engineering
VIT University
Skills
Social Media Marketing
Copywriting
Content writing
SEO strategies
Brand voice development
Brand messaging
Email marketing
Ad copywriting
Product research
Conversational design
Software
FIGMA
CANVA
Adobe Photoshop
Accomplishments
- Published Research Paper: Published review paper in the well renowned Elsevier journal on the topic 'Effect of Fiber Content and Fiber length on Mechanical Properties of Biocomposites
- Published research paper in the International Journal of Mechanical and Production Engineering Research and Development (IJMPERD) with Scopus journal ranking of 0.202.
- Completed a certified course in Creative Writing from Sri Aurobindo Center for Arts and Communiciation.
Interests
Reading
Meditation
Cosmology
Philosophy
Disruptive technologies
Media Literacy
Timeline
Copywriter+ Marketing Manager
Schoolnet India Ltd.
11.2023 - Current
Copywriter
InvisiblePPC & Kuware
10.2023 - 02.2024
Content Manager-Writer
Redefine Maracom
06.2023 - 08.2023
Content Analyst, Writer and Editor
XCLAYMATION
05.2022 - 06.2023
Freelance Writer
VETERANS ANONYMOUS.ORG
04.2019 - 10.2019
Content Author
GENIUS LEARNING LABS
03.2018 - 03.2019
B.Tech - Mechanical Engineering
VIT University
M.Tech - Production Engineering
Delhi Technological University