Hi, I’m
Aparna Chandrashekar
Bangalore
Summary
Communications & Marketing Leader with 10+ years of experience across journalism, brand storytelling, and integrated communications. Former journalist with Reuters, ET Now, and India Today; transitioned into marketing leadership for fintech and technology firms. Skilled at building and executing communications strategies, translating complex technology into compelling narratives, and driving engagement across internal and external audiences.
Overview
10
years of professional experience
Work History
IgnosisBengaluru
Marketing & Brand Lead
01.2025 - 07.2025
Job overview
- Spearheaded end-to-end marketing for AA-neutral tech infra startup focused on credit, personal finance, and insurance.
- Drove product marketability with use-case-based messaging for lenders, PFMs, OEMs.
- Developed segmented GTM plans for digital lenders, product heads, and super apps.
- Translated technical features into clear value propositions.
- Supported founder storytelling and thought leadership in a regulatory-first ecosystem.
SwiffyLabsBengaluru
Content Marketing Manager & GTM Strategist
02.2024 - 11.2024
Job overview
- Owned launch and early traction metrics for lending and payments SaaS by developing GTM and content strategies.
- Positioned SwiffyLabs as a 'coreless' banking enabler via messaging, thought leadership, and partner activations.
- Built solution-focused collateral for co-lending, UPI, recurring payments use cases.
- Collaborated cross-functionally on brand presence, sales enablement, and product comms.
FinBoxBengaluru
Content Specialist
12.2021 - 01.2024
Job overview
- Built FinBox's AA category narrative from scratch, enabling early client wins and partner interest.
- Launched and scaled the 'Big Picture' newsletter, increasing open rates by 35% and driving n33L+ in attributed pipeline.
- Developed data-driven content strategy across five product lines.
- Supported early GTM alignment by building internal explainers and market narratives.
Various (Reuters, ET Now, India Today)Delhi/Mumbai/Bengaluru
Journalist & Producer
08.2015 - 09.2021
Job overview
- Covered business and policy intersections, producing 500+ hours of financial broadcast and writing for global platforms.
- Built domain expertise in fintech and regulatory beats, transitioning storytelling skills into product marketing.
Education
NMIMSMumbai
BSc from Economics
Asian College of JournalismChennai
PGDM from Broadcast Journalism
Growth School
Product Marketing
Skills
- Strategic communications & PR
- Brand storytelling & thought leadership
- Integrated marketing campaigns
- Cross-functional team leadership
- Content strategy & execution
- GTM & product positioning
Advisory And Consulting Projects
- Stealth-stage MSME lending startup, Led pitch deck creation, market research, and shaped founder's commercial narrative for early fundraising.
- Stealth-stage AI-calling assistant startup, Conducted market research and advised on GTM, marketing, and ad strategy to support early customer acquisition.
Languages
Hindi
Proficient
C2
Kannada
Proficient
C2
Tamil
Intermediate
B1
Timeline
Marketing & Brand Lead
Ignosis
01.2025 - 07.2025
Content Marketing Manager & GTM Strategist
SwiffyLabs
02.2024 - 11.2024
Content Specialist
FinBox
12.2021 - 01.2024
Journalist & Producer
Various (Reuters, ET Now, India Today)
08.2015 - 09.2021
NMIMS
BSc from Economics
05/2013
Asian College of Journalism
PGDM from Broadcast Journalism
05/2015
Growth School
Product Marketing
10/2023
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