Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Aparna Gopan

Varkala

Summary

Dynamic marketing professional with 8+ years of experience in building and scaling brands in the INGO and startup sectors. Co-founder and CEO of India's first surf hostel for women, House of Surf, with expertise in digital marketing, B2B partnerships, and influencer campaigns. Proven track record in conceptualizing and executing high-impact marketing strategies for transformative festivals, tourism brands, and wellness retreats. Skilled in driving brand visibility, generating revenue, and creating memorable experiences that resonate with global audiences.

Overview

9
9
years of professional experience

Work History

Co-Founder & CEO

House of Surf
01.2024 - Current
  • Established a pioneering women-only surf hostel and retreat space in Varkala
  • Designed and executed digital marketing strategies, increasing occupancy by75% in the first quarter
  • Curated and hosted slow travel retreats that emphasized wellness and sustainability, boosting brand loyalty
  • Built collaborations with influencers and travel bloggers, resulting in a200% increase in social media engagement

Chief Marketing Officer

Tentgram, India’s Top Experiential Tourism Company
01.2023 - 01.2024
  • Launched Tentgram's global office and experiences in Dubai, U.A.E., achieving a25% increase in client acquisition
  • Conceptualized and executed the Tentgram Forest Carnival, a 3-day festival featuring:50+ artists and350+ participants
  • Marketed 10+ music performances and 15+ workshops expertly with curator
  • Achieved a sold-out festival 2 days ahead of schedule through innovative marketing and outreach strategies
  • Enhanced brand visibility across India and the UAE through B2B partnerships and targeted ad campaigns, increasing revenue by 40%
  • Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Coordinated teams of design and implementation professionals to manage all project objectives.

Creative Influencer Manager

Tentgram, India
01.2021 - 01.2023
  • Helped establish Tentgram as a leading experiential tourism brand in key markets, including Sri Lanka and Bali
  • Built and managed a network of100+ influencers, resulting in a300% growth in social media engagement
  • Developed and executed multi-channel influencer marketing campaigns that directly contributed to increased bookings and brand awareness
  • Collaborated with local and international travel bloggers, positioning Tentgram as a global brand
  • Established strong partnerships with brands through proactive communication and collaboration on content creation.
  • Produced relevant product content to reach target customers.
  • Monitored and built social media following by maintaining solid online presence via community engagement.
  • Educated followers on the latest industry trends while promoting products that aligned with their needs and preferences.
  • Formulated high-quality written storytelling and visual content for social media campaigns.

Senior Copywriter

Phablecare, India’s Largest Chronic Disease Management Company
01.2022 - 01.2023
  • Developed persuasive content strategies, improving customer engagement and onboarding by30%
  • Collaborated with the design team to create campaigns that simplified health tech solutions for users, boosting platform sign-ups
  • Collaborated with the design team to create visually appealing and effective ad campaigns.
  • Wrote social media outreach posts on both informational and promotional topics.
  • Created high-impact messaging for marketing media, contributing to increases in revenues and market share.

Gender & Communication Catalyst

Kanthari International Training Center
01.2016 - 01.2021
  • Mentored50+ social change-makers in communication strategies and gender advocacy across Asia, Latin America, and Africa
  • Designed and implemented communication strategies for impactful social campaigns

Education

Kanthari Leadership Fellow -

Kanthari International Institute

Bachelor Of Arts - History, Archaeology & Museology

Madras Christian College
Chennai
03.2016

Skills

  • Digital & Social Media Marketing
  • Influencer Campaigns & Management
  • Event Conceptualization & Marketing
  • B2B Marketing & Brand Strategy
  • Public Relations & Community Engagement
  • Content Strategy & Storytelling
  • Brand Promotion & Creative Development
  • Marketing Campaigns
  • Brand-building Strategies

Accomplishments

  • Top Tourism Innovator: Recognised as one of South Indias top tourism innovator by Swagat Magazine.
  • TEDx Speaker: Delivered a talk at Kerala's largest TEDx event, sharing insights on social change and entrepreneurship.
  • WorldPulse Recognition: Featured in the SheTransformsTech Global Report for an article on gendered cyberbullying.

Timeline

Co-Founder & CEO

House of Surf
01.2024 - Current

Chief Marketing Officer

Tentgram, India’s Top Experiential Tourism Company
01.2023 - 01.2024

Senior Copywriter

Phablecare, India’s Largest Chronic Disease Management Company
01.2022 - 01.2023

Creative Influencer Manager

Tentgram, India
01.2021 - 01.2023

Gender & Communication Catalyst

Kanthari International Training Center
01.2016 - 01.2021

Kanthari Leadership Fellow -

Kanthari International Institute

Bachelor Of Arts - History, Archaeology & Museology

Madras Christian College

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Aparna Gopan