Aparna Mishra
Digital Marketing Consultant
Bengaluru,KA
Summary
Digital Marketing Consultant driving positive customer outcomes by promoting products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
3+ years of experience in Transaction Risk Investigation for the Operations & Customer delight BU in Amazon Spearheaded data-driven decision making by generating insights from data to diagnose issues and identify hiddenpain-points. Extensively worked on tools like Excel, Spreadsheet, VBA, Tableau, Python & SQL.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work History
Digital Marketing Consultant
Aptus Data Labs
Bangalore, India
05.2021 - Current
- Responsible for implementing SEO strategies and content creation for website, social media, brochures, blogs, posts, case studies and newsletters.
- Content marketing and E-mail marketing for the products and services offered.
- Used SEMrush and Moz for site audits, keyword planning, position tracking and social media automation.
- Analyzed the performance of both paid and organic posts using Google Analytics.
- Used content management systems to analyze website traffic and users’ engagement metrics.
Transaction Risk Investigator
Amazon
Bangalore, India
01.2016 - 04.2019
- Applied problem-solving and analytical skills to authenticate customers and complex transactions with 100% accuracy.
- Accountable for formulation and documentation of Amazon Payments SOPs for North America & UK markets.
- Communicated complex transactional issues correctly and clearly to both internal and external customers, enhancing productivity and quality assurance.
- Part of One Touch Claims, reducing the resolution time for customers by one-third.
- Liaised with department management, risk analysts, risk engineers, company associates & third parties to accomplish goals.
- Made independent decisions and handled complex transactions with high degree of accuracy through a data-drivenapproach.
- Day-to-day efforts include high level data analysis with dashboards, Excel and VBA, audit the present system, identify and analysis of 50+ KPI metrics to diagnose possible transaction risks.
- Trained and mentored 3 batches on Amazon Pay and the process for resolution of buyer-seller abuse Internships.
Staffing-Marketing Intern
TeamLease
Bangalore, Karnataka
10.2020 - 01.2021
- Competitor benchmarking in terms of people, process and technology for top 5 competitors.
- Created Competitor Playbooks to come up with competitive differentiation in offerings.
Marketing Intern
Kochar Tech
Bangalore, Karnataka
04.2020 - 06.2020
- Analyzed the market and performed competitive benchmarking in order to created website design specifications & sitemap.
- Implemented SEO strategies to increase website traffic; created content and backlinks for the Devicemax webpages.
- Designed social media posts for LinkedIn that led to a 30% increase in the follower count and 40% increase in organic impressions.
- Analyzed the performance of both paid and organic posts using Google Analytics; Prepared reports & dashboards in Moz to visualize the same.
Brand Management Intern
Foxrobe Work
04.2020 - 06.2020
- Analyzed various positioning planks adopted by 9 potential competitors in the nut butter category.
- Curated a unique positioning strategy by identifying digital assets and developed a marketing content framework on social media via Customer Journey Mapping.
- Formulated the pricing and packaging strategies for the products; proposed product nomenclature for different product lines based on customer personas analysis.
- Received a Letter of Recommendation from Reporting Manager for outstanding contribution (packaging and labelling) Merkle Sokrati Work from Home Marketing/Market Research Live Project March 2020.
- Conducted market research and formulated growth strategies for 4 products of SBI Life.
- Formulated a narrative to connect the brand to customers using storytelling.
- Provided SEO recommendations using keyword optimization on the website and social media.
Education
MBA - Marketing
NMIMS Bangalore
07.2019 - 04.2021
B. Tech - Biomedical Engineering
Vellore Institute OfTechnology
04.2011 - 05.2015
ICSE- XII - undefined
Joseph
ICSE - undefined
St. Joseph
Skills
Marketing Strategies
Timeline
Digital Marketing Consultant
Aptus Data Labs
05.2021 - Current
Staffing-Marketing Intern
TeamLease
10.2020 - 01.2021
Marketing Intern
Kochar Tech
04.2020 - 06.2020
Brand Management Intern
Foxrobe Work
04.2020 - 06.2020
MBA - Marketing
NMIMS Bangalore
07.2019 - 04.2021
Transaction Risk Investigator
Amazon
01.2016 - 04.2019
B. Tech - Biomedical Engineering
Vellore Institute OfTechnology
04.2011 - 05.2015
ICSE- XII - undefined
Joseph
ICSE - undefined
St. Joseph
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