Experienced manager with strong team leadership, planning, and organizational skills. Empowers employees to autonomously manage daily operations and exceed customer expectations. Diligent trainer and mentor with exceptional management abilities and a results-driven mindset.
Overview
12
12
years of professional experience
7
7
Certifications
3
3
Languages
Work History
Marketing Orchestration Manager
MCCANN WORLDGROUP (MRM)
06.2023 - 08.2024
Effectively developed and oversaw all promotional activities for CISCO TI & HW Webinars in EMEA & AMER regions.
Conducted A/B testing on customer journey elements using subject lines, CTA buttons, and content variations.
Led the creation and execution of multichannel marketing campaigns that increased revenue.
Conducted research for upcoming Webinar, creating INEM, Images, and all necessary details Managed forms including SOLP.
UAT Lead: Co-ordinate with regional operations team and IT Team to manage UATs/PITs within SLA to meet business requirements.
Support and perform regression tests for all major Website UI enhancements (Global)
Collaborate closely with development teams to ensure solutions are both business-aligned and technically viable.
Work with cross-functional teams to ensure smooth and effective solution integration
Maintain clear and consistent communication with stakeholders to ensure their expectations are met or exceeded
Led team and managed project reporting for automation, ensuring efficient implementation and continuous process optimization
Monitor and evaluate solution performance continuously to uncover opportunities for refinement
Analyze and document existing business processes and systems for better understanding and traceability
Monitor campaign performance metrics (CTR, conversion rates, bounce rates) to optimize engagement and ROI.
Support solution testing and validation to ensure alignment with defined requirements
Led Project Management for Paid Media Migration and Workfront Migration. Enhanced Dart. Established a new webinar process.
Managed and motivated employees to be productive and engaged in work.
Accomplished multiple tasks within established timeframes.
Senior Analyst Web Production(E-Business Lead)
DELL INTERNATIONAL SERVICES INDIA PVT. LTD.
09.2016 - 06.2023
Managed all aspects related to discounts and coupons in the AMER Region, providing expertise and support.
Drove 100% quality, accuracy, and operational efficiency.
Drove digital adoption among clients by promoting eCommerce solutions, enhancing sales productivity.
Contribute to enhancing the productivity of the team by analyzing JET’s Salesforce tool.
Collaborate with IT to track and manage projects using Confluence & JIRA.
Led E2E product lifecycle for eCommerce solutions, from ideation and market research to post-launch optimization.
Extracted, cleaned, and analyzed large datasets to identify trends, uncover insights, and support business decision-making.
Directed end-to-end UAT for eCommerce web and mobile applications, validating business workflows, identifying critical bugs, and ensuring release readiness.
Bridged the ESO merchandising team and IT team for project collaboration.
Analyzed workflows and aligned discount processes across EMEA, AMER, and APJ regions.
Streamlined reporting processes by automating data collection and analysis, saving significant man-hours.
Managed testing trackers and assigned managers based on project requirements.
Managed and tracked project progress using JIRA and MS SharePoint to ensure timely completion
Managed solution and matrix for APJ, EMEA, and AMER regions
Developed project plans and tracked progress by establishing critical checkpoints and performance metrics.
Streamlined project delivery process for maximum efficiency at all levels
Delivered objects within tight deadlines and business level agreements
Tool enhancement: PAC & PromoLite, Merchandising Process improvement, Zero Segmentation - UI improvement for Dell.com
Quality Process alignment, Automation: Nebula, Coupon Creator & Jet (Salesforce)
Testing: GOPO, PAC, Promo for Dell.com, USP & Premier (AMER, EMEA & APJ), Buy & get Promo for LA, Financial promo for BRAZIL, Dynamic bundle across LA region Premier segments, Flex Bundle for US, CA & LA, Variable Promo functionality for US, Progressive promos for BRAZIL, Jet Transition for quality team, Nebula-HMC