Aparna Pattanayak
Marketing Orchestration Manager
Bengaluru
Summary
Experienced manager with strong team leadership, planning, and organizational skills. Empowers employees to autonomously manage daily operations and exceed customer expectations. Diligent trainer and mentor with exceptional management abilities and a results-driven mindset.
Overview
12
12
years of professional experience
7
7
Certifications
3
3
Languages
Work History
Marketing Orchestration Manager
MCCANN WORLDGROUP (MRM)
06.2023 - 08.2024
- Effectively developed and oversaw all promotional activities for CISCO TI & HW Webinars in EMEA & AMER regions.
- Conducted A/B testing on customer journey elements using subject lines, CTA buttons, and content variations.
- Led the creation and execution of multichannel marketing campaigns that increased revenue.
- Conducted research for upcoming Webinar, creating INEM, Images, and all necessary details Managed forms including SOLP.
- UAT Lead: Co-ordinate with regional operations team and IT Team to manage UATs/PITs within SLA to meet business requirements.
- Support and perform regression tests for all major Website UI enhancements (Global)
- Collaborate closely with development teams to ensure solutions are both business-aligned and technically viable.
- Work with cross-functional teams to ensure smooth and effective solution integration
- Maintain clear and consistent communication with stakeholders to ensure their expectations are met or exceeded
- Led team and managed project reporting for automation, ensuring efficient implementation and continuous process optimization
- Monitor and evaluate solution performance continuously to uncover opportunities for refinement
- Analyze and document existing business processes and systems for better understanding and traceability
- Monitor campaign performance metrics (CTR, conversion rates, bounce rates) to optimize engagement and ROI.
- Support solution testing and validation to ensure alignment with defined requirements
- Led Project Management for Paid Media Migration and Workfront Migration. Enhanced Dart. Established a new webinar process.
- Technologies/Tools: DART, Campaign Orchestration (CDC), Salesforce, Flexitive, EPIC, JIRA, Power BI, Workfront, Webex, Eloqua
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
Senior Analyst Web Production(E-Business Lead)
DELL INTERNATIONAL SERVICES INDIA PVT. LTD.
09.2016 - 06.2023
- Managed all aspects related to discounts and coupons in the AMER Region, providing expertise and support.
- Drove 100% quality, accuracy, and operational efficiency.
- Drove digital adoption among clients by promoting eCommerce solutions, enhancing sales productivity.
- Contribute to enhancing the productivity of the team by analyzing JET’s Salesforce tool.
- Collaborate with IT to track and manage projects using Confluence & JIRA.
- Led E2E product lifecycle for eCommerce solutions, from ideation and market research to post-launch optimization.
- Extracted, cleaned, and analyzed large datasets to identify trends, uncover insights, and support business decision-making.
- Directed end-to-end UAT for eCommerce web and mobile applications, validating business workflows, identifying critical bugs, and ensuring release readiness.
- Bridged the ESO merchandising team and IT team for project collaboration.
- Analyzed workflows and aligned discount processes across EMEA, AMER, and APJ regions.
- Streamlined reporting processes by automating data collection and analysis, saving significant man-hours.
- Managed testing trackers and assigned managers based on project requirements.
- Managed and tracked project progress using JIRA and MS SharePoint to ensure timely completion
- Managed solution and matrix for APJ, EMEA, and AMER regions
- Developed project plans and tracked progress by establishing critical checkpoints and performance metrics.
- Streamlined project delivery process for maximum efficiency at all levels
- Delivered objects within tight deadlines and business level agreements
- Tool enhancement: PAC & PromoLite, Merchandising Process improvement, Zero Segmentation - UI improvement for Dell.com
- Quality Process alignment, Automation: Nebula, Coupon Creator & Jet (Salesforce)
- Testing: GOPO, PAC, Promo for Dell.com, USP & Premier (AMER, EMEA & APJ), Buy & get Promo for LA, Financial promo for BRAZIL, Dynamic bundle across LA region Premier segments, Flex Bundle for US, CA & LA, Variable Promo functionality for US, Progressive promos for BRAZIL, Jet Transition for quality team, Nebula-HMC
- Technologies/Tools: Eldorado Tool, DMA Tool, PAC, Promo-Lite, JIRA, Confluence, Catalyst, Power BI, OST & Salesforce
- Enhanced team productivity by streamlining workflow processes and implementing time-saving strategies.
- Mentored junior analysts, fostering professional development while enhancing overall team performance.
Operation Analyst- Ecommerce
MADURA FASHION & LIFESTYLE
03.2014 - 09.2016
- Analyzed weekly and monthly quality reports to identify errors.
- Ensured accurate display of product content and images on website
- Prepared attributes and product details aligned with new product introductions.
- Organized and managed shoots while ensuring shoot reports are accurately maintained
- Managed and resolved customer return concerns efficiently.
- Imparting support to the testing team by troubleshooting and fixing errors related to front-end functionality
- Assisted logistic team in resolving pending order issues, particularly those related to catalogue errors.
- Technologies/Tools: Sparrow, CRM, Microsoft Suite
- Managed multiple projects simultaneously, delivering results within tight deadlines while maintaining high-quality standards.
- Strengthened communication between departments, facilitating a seamless flow of information for faster decision-making processes.
Catalogue Specialist
FLIPKART INDIA PVT. LTD.
06.2012 - 03.2014
- Conceptualized and developed visually appealing catalogs showcasing various product lines including apparel, fashion accessories, and footwear
- Created and compiled knowledge base documents for multiple products
- Led team meetings to enhance quality and streamline processes
- Prepared weekly audit reports and maintained monthly ones
- Collaborated with the Market Intelligence team to ensure the successful launch of a new category.
- Conducted final quality checks on console uploads
- Managed and resolved real-time escalation and closing tickets efficiently
- Technologies/Tools: Console, Excel
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
Education
Science
Utkal University
Information Technology
NIIT
Skills
- Strategic planning
- Outstanding customer service
- Client account management
- Project Management
- Digital marketing/Sales
- Change management
- Stakeholder engagement
- Mentoring and coaching
- Email Marketing
- JIRA/Confluence
- Team leadership
- Operations management
- Decision-making
Certification
Adobe commerce business practitioner professional
Accomplishments
- Dell Bravo Award Winner
- Dell Game Changer Award Winner
- Awarded with many medals and certificates for Athletics in College Level, School Level
Disclaimer
I hereby certify that the particulars furnished above are true to the best of my knowledge.
Timeline
Marketing Orchestration Manager
MCCANN WORLDGROUP (MRM)
06.2023 - 08.2024
Senior Analyst Web Production(E-Business Lead)
DELL INTERNATIONAL SERVICES INDIA PVT. LTD.
09.2016 - 06.2023
Operation Analyst- Ecommerce
MADURA FASHION & LIFESTYLE
03.2014 - 09.2016
Catalogue Specialist
FLIPKART INDIA PVT. LTD.
06.2012 - 03.2014
Science
Utkal University
Information Technology
NIIT
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