Aparna Rawat
Mumbai
Overview
3
3
years of professional experience
1
1
Certification
Work History
Manager - Digital Banking
Suryoday Small Finance Bank
04.2025 - Current
- Managing key client relationships and lending partners to drive digital banking growth, and seamless service delivery.
- Leading fintech engagements and co-branded programs end-to-end.
- Streamlining collaboration between internal stakeholders, customers, and partners for efficient digital operations.
Consumer Behaviour Intern
CaratLane - A TATA Product
04.2024 - 05.2024
- Led data-driven consumer behavior analysis to optimize e-commerce Prospect Models, resulting in 3x conversion rate increase.
- Engineered category-specific Prospect Models, achieving 62% online influenced share.
- Implemented strategic user segmentation and personalization initiatives, driving targeted marketing efforts and enhancing customer engagement.
Assurance Associate
Ernst & Young GDS
07.2022 - 05.2023
- Processed & delivered 10 impactful projects flawlessly, demonstrating consistent high-quality work.
- Generated a substantial time saving of 30%, by employing robust and analytical audit tools.
- Summarised and deciphered audit findings for recommendations and conclusion.
- Extracted key data such as cash, revenue, payroll & depreciation to augment critical procedures.
Education
MBA - Marketing
IMT Ghaziabad
Ghaziabad01.2025
B.Com (Hons) -
Kamala Nehru College, University of Delhi
01.2022
XII -
Delhi Public School, MR Nagar
01.2019
X -
Delhi Public School, MR Nagar
01.2017
Skills
- Tableau
- Project management
- Performance management
- MS office
- Documentation and reporting
- Salesforce
Certification
- Tableau, Simplilearn, 2024
- Brand Management: Build Successful Long-Lasting Brands, Oxford Learning Lab, 2023
- Artificial Intelligence for Marketing, LinkedIn Learning, 2023
- Marketing Strategy: Competitive Intelligence, LinkedIn Learning, 2023
Achievements And Awards
- EY SPOT Award, 2022, For excellence in client handling, delivering quality work and performing complex tasks efficiently.
- 1st in Commerce Batch, 2019, DPS MR Nagar
Extracurricular Activities
- Member, Organizing Committee, Marketing World Cup, National-level case competition with 4,000+ participants across 6 events, IMT Ghaziabad, 2024.
- Volunteer, Girl Up Ikhtiyar, A UN Initiative that aims to empower and support girls around the world, 2021
Projects
- Short Term Project - Britannia, Executed targeted sales strategy for Britannia's Be You protein bars, identifying key audiences and communicating product benefits.
- Live Project - Vay Network Services Pvt Ltd, 11/23 - 01/24, Researched API needs and successfully pitched Vayana services to 4 new clients during short-term marketing internship at Vay Network.
Positions Of Responsibility
- Events Head, MarkUp, The Official Marketing Club of IMT Ghaziabad, 2024
- Executive Member, Inferno and Sponsorship Team, The Commerce Association of Kamala Nehru College, 2021
- Executive Member, Equal Opportunity Cell and Enabling Unit, The Commerce Association of Kamala Nehru College, 2021
Timeline
Manager - Digital Banking
Suryoday Small Finance Bank
04.2025 - Current
Consumer Behaviour Intern
CaratLane - A TATA Product
04.2024 - 05.2024
Assurance Associate
Ernst & Young GDS
07.2022 - 05.2023
MBA - Marketing
IMT Ghaziabad
B.Com (Hons) -
Kamala Nehru College, University of Delhi
XII -
Delhi Public School, MR Nagar
X -
Delhi Public School, MR Nagar
Similar Profiles
GURSHARAN GURSHARAN null
Branch Manager (Grade-Sr. Manager) at Suryoday Small Finance Bank Ltd.Branch Manager (Grade-Sr. Manager) at Suryoday Small Finance Bank Ltd.
Sandeep AroraSandeep Arora
Chief Product & Customer Exp. Officer at Suryoday Small Finance BankChief Product & Customer Exp. Officer at Suryoday Small Finance Bank
Kalpesh Ashok RautKalpesh Ashok Raut
Deputy Manager (Credit Operation) at Suryoday Small Finance Bank LtdDeputy Manager (Credit Operation) at Suryoday Small Finance Bank Ltd
Shikha NishadShikha Nishad
Director of Office Operations at Information Tech Consultants Ltd-Progriz COE Pvt LtdDirector of Office Operations at Information Tech Consultants Ltd-Progriz COE Pvt Ltd
Priti SharmaPriti Sharma
Senior AVP (Senior Business Executive - Consultant), Audit and Governance at Wells Fargo International Solutions Private LimitedSenior AVP (Senior Business Executive - Consultant), Audit and Governance at Wells Fargo International Solutions Private Limited