Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Custom Section
Timeline
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Aparna Niwendkar

Aparna Niwendkar

Navi Mumbai

Summary

Strategic Ecommerce Project Lead with a strong background in managing end-to-end operations across B2B, B2C, D2C, and omnichannel platforms. Led successful site launches and developed licensed merchandise for global brands. Skilled in vendor management, market trend analysis, and optimising catalog processes to drive growth and strengthen vendor relationships.

Overview

21
21
years of professional experience

Work History

Ecommerce Project Lead B2B/B2C/D2C

Reliance Retail
02.2022 - Current
  • End-to-end project management from article creation, vendor management, catalogue listing, content, image, pricing, and promotion activities.
  • Manage and co-ordinate with cross-functional teams for SAP and Hybris cluster creation, pin code and hub mapping, etc.
  • Managed customer location data for timely deliveries within 10-minute service level agreements.
  • Oversaw Jiomart quick commerce operations, ensuring effective implementation of store polygon radius and timely deliveries.
  • Coordinated effectively with warehouse, dark stores, and smart stores for operational efficiency.
  • Identified deliverable pin codes and zones for efficient service coverage.
  • Activated and deactivated geographic pin codes and store locations for service optimisation.
  • Strong daily coordination with the supply chain team and cross-functional teams on a day-to-day basis.
  • Working on multiple tools for article allocation on SAP/Hybris, FYND, and Infibeam master data.
  • New site and store launch tracking with master maintenance, product availability, in-stock inventory, catalogue, and content maintenance also to ensure new site rollout in coordination with all stakeholders.
  • Inventory management, photoshoot, and visibility process on app and website.
  • Optimise and atomise the processes of catalogue, enrichment, and photoshoot.
  • Directed comprehensive assortment visibility processes, enhancing product accessibility for customers.
  • E-commerce competitor price benchmarking, promotions, and marketing banner updates site-wise.
  • Coordinated brand offers and promotional banners for both B2B and B2C segments.
  • Working on multiple channels/segments for the distribution of assortment B2B, HORECA, institution, beauty, chemist, stationery, Jio Smart Points, and Reliance Consumer Product Brands Ltd.
  • SAP price list mapping for sites and clusters.
  • Manage the team and ensure training for them.
  • Executed risk management strategies, effectively reducing potential project delays and controlling costs.
  • Executed risk management strategies, effectively reducing potential project delays and controlling costs.

Senior Category Manager

Payed International
Mumbai, Maharashtra
02.2021 - 01.2022
  • Utilised data analytics to inform decision-making and improve category performance metrics.
  • Optimised sales strategies to capture increased market share and drive revenue growth.
  • Collaborated with marketing teams to develop promotional campaigns, increasing category visibility and sales.
  • Engaged directly with consumers to understand preferences and enhance product offerings.
  • Optimised sales methods to best acquire, develop and retain customers.
  • Built new business partnerships to drive customer acquisition and generate revenue.
  • Monitoring inventory levels, placing orders, and ensuring stock availability.
  • Coordinated lead times to improve project delivery efficiency and stakeholder satisfaction.
  • Contributing to the Bottom-up season Option Plan and Buy Plan.

Deputy Manager Buying (Kids Wear & Women's Wear)

Firstcry.com
09.2014 - 12.2019
  • Managed vendor relationships, optimising supply chain processes and enhancing product quality
  • Inventory management
  • Applied leadership skills to motivate team members, fostering a collaborative environment and achieving project goals
  • Led project management initiatives, ensuring timely completion of deliverables to meet business objectives
  • Developed product knowledge through extensive training and hands-on experience

Merchandiser

THE SHIRT COMPANY Pvt Ltd
01.2011 - 08.2014
  • Managed developments for BARBIE & HOTWHEELS Girls & Boys Kids Wear Domestic (Woven /Knits/Denims).
  • Created new and innovative concepts to enhance product offerings.
  • Facilitated seasonal fabric range showcase, enabling informed selection of materials for upcoming collections.
  • Presented seasonal samples to buyers, highlighting product innovations and aligning with market trends.
  • Monitor fits/ specs, PP sample, quality testing reports.
  • Conducted regular quality audit reports to ensure standards.
  • Maintain inventory of fabrics, trims and regulate timely production of all materials.
  • Analysed order data for fast and slow movers, providing insights to optimise inventory management.
  • Competition market study, review, feedback and action plan for the same on regular intervals.
  • Kids wear Brand Barbie & Hot wheels

Luxury Brand Technical Design Assistance

ZODIAC CLOTHING COMPANY LTD
07.2005 - 12.2010
  • Created designs and developed products for luxury brands Guess, Quicksilver, O'silver, and WoolRich, focusing on innovative styles and premium quality.
  • Collaborated on men's wear collections for international brands, ensuring alignment with market trends and brand identity.
  • Collaborated with team members to achieve target results.
  • Managed complaints with calm, clear communication and problem-solving.
  • Maintained clean, safe working environments to eliminate accident risks.

Education

Certificate of Higher Education - Leadership decision making

IIT ROORKEY
ROORKEY, INDIA
01-2024

Bachelor of Arts - Arts

Swami Vivekanand school
Mumbai, MH
01-2023

Master of Arts - Fashion Apparel Designing

SASMIRAS
INDIA
01-2005

Skills

  • Project management
  • Vendor management
  • Sourcing
  • Product development
  • Inventory management
  • Product knowledge
  • Leadership abilities
  • Communication skills

Languages

English
Hindi
Marathi
Gujarati

Hobbies and Interests

  • Travelling
  • Music
  • Driving
  • Shopping
  • Interior Designing

Custom Section

linkedin.com/in/aparnaniwendkar

Timeline

Ecommerce Project Lead B2B/B2C/D2C

Reliance Retail
02.2022 - Current

Senior Category Manager

Payed International
02.2021 - 01.2022

Deputy Manager Buying (Kids Wear & Women's Wear)

Firstcry.com
09.2014 - 12.2019

Merchandiser

THE SHIRT COMPANY Pvt Ltd
01.2011 - 08.2014

Luxury Brand Technical Design Assistance

ZODIAC CLOTHING COMPANY LTD
07.2005 - 12.2010

Certificate of Higher Education - Leadership decision making

IIT ROORKEY

Bachelor of Arts - Arts

Swami Vivekanand school

Master of Arts - Fashion Apparel Designing

SASMIRAS

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Aparna Niwendkar