Aparupa Hazarika

Worked on refining, enriching and updating the Indian music genres and artist metadata base.

• Curated music content filled with artist profiles, eras, moods, styles, situations and to orient the automated table of content to standardized Indian music metadata standards.
• Introduced refined sub-genres within broader categories to better cater to the Indian music market, enriching the artist repertoire across Film, Indi Pop, Devotional, Punjabi Pop, Hip Hop, and Regional music..
• Worked with data science, engineering, and rights management teams on reporting tools that flagged high-risk artists, tracks, or distributors in real time.
• Monitored music streaming data to indicate potential fraudulent activity, including duplication of music content and manipulation of charts or royalties for various Indian music labels.
• Contributed creative concepts for festivals, events, and trending themes while staying updated with the latest music releases in the market.

• Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.
• Took attendance, graded assignments and maintained student records to assist teachers with administrative tasks and maintain smooth daily operations.
• Organised and implemented annual college programmes to create diverse and all round development of the students' academic curriculum.

• Supervised the pre-production and post-production of both short format and long format programmes like Antakshari, Mini Recharge, Jalwa Jubilee Hits, etc.
• Have created a bank of 4000+ Bollywood songs and created daily playlists for the music channel
• Was an Essential part of the OAP team which created promos, graphic plates, bugs, other promotional strategies for programmes
• Coordinated with the digital team to promote new programmes, special musical days, promos, contests, etc.
  
  

• Led concept development and oversaw scripting, production, and post-production for flagship shows such as What’s on Bollywood and What's on the Sets.
• Directed acquisition and curation of Bollywood music playlists, aligning selections with mood, audience insights, and key occasions.
• Managed programming schedules for promos, theatricals, and new Bollywood releases to optimize broadcast impact.
• Partnered in strategic decision-making to refine FPC based on TVR analytics, driving enhanced viewer engagement and reach.

• Served as Executive Producer for Pantaloons Femina Miss India East 2009 (ETV Bangla), overseeing format, scripting, and execution. Also co-led Fatafati Filmy Fight, a talent hunt reality show that launched two new actors into Tollywood.
• Collaborated on the concept, planning, and execution of non-fiction shows like Gane Mor Indradhanu (musical talent hunt) and Prathama (contest celebrating inspiring women of West Bengal).
• As a Bengali-language channel, ETV Bangla dedicates nearly four months to special Durga Puja programming. In 2007 and 2008, I served as the coordinator and supervising producer for a range of festive shows—both pre-recorded and LIVE—including Pujor Caravan, Sholoana Bangalianar Pujo, Pujor Barometer, Shubho Bijoya, and more