APEKSHA RAM SINGH
MUMBAI
Summary
Results-driven digital marketing professional with a proven track record at Oberoi Realty Limited. Expert in campaign optimization and data analysis, successfully enhancing brand visibility and engagement. Skilled in content creation and staff training, adept at fostering collaborative relationships to achieve strategic marketing goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing- Deputy Manager
Oberoi Realty Limited
Goregaon
02.2023 - Current
- Develop and implement digital marketing strategies with the agency across various platforms, such as social media, email, search engine optimization, pay-per-click advertising, and other digital channels.
- Analyze data and metrics to track the success of digital campaigns, and make optimizations as needed.
- Collaborate with internal teams and the agency to create compelling content, graphics, and other assets for digital marketing campaigns.
- Manage and maintain a company's online presence, including its website and social media profiles.
- Conduct market research, and stay up-to-date with industry trends to inform digital marketing strategies.
- Build and manage relationships with external vendors and partners to execute digital marketing campaigns.
- Monitor and report on competitor activity, and adjust strategies accordingly.
- Monitor sales and pre-sales performance reports, and train them if needed.
Digital Marketing Executive
Hiranandani Communities
Mumbai
02.2021 - 02.2023
- Developed and maintained relationships with key digital influencers and partners to extend brand reach.
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Developed promotional materials for webpages, emails, newsletters and other digital mediums.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Developed and implemented multi-channel digital marketing strategies.
- Implemented A/B testing for various digital marketing campaigns to identify the most effective strategies.
Assistant Marketing Manager
Ramnath Group
Goregoan
07.2020 - 03.2021
Digital Marketing Intern
Hotstar Disney, IPL
12.2019 - 04.2020
Assistant Marketing Manager
The Investment Trust of India (ITI)
Lower Parel
09.2018 - 11.2019
- Supported long-term business-need strategies, generated customer-relations feedback for process improvements
- Proactively identified and solved complex strategy problems that impacted sales management and business direction
- Created engaging merchandise presentations to motivate impulse services
- Develop and manage digital marketing campaigns for the brands of the company
- Manage the organizations websites & social media pages
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Track the website traffic flow and provide internal reports regularly
- Devise marketing strategies & execute the same to improve online brand presence
- Edit and post content, videos, podcasts, and audio content on online sites
- Promote the company's product and services in the digital space
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc, creating and executing SMS, and email-based marketing campaigns
- Fix any error in online content and arrange
- Conducted trend analysis to identify upcoming and seasonal trends and anticipate service demands
- Responsible for creative design for prominent / conclave/ seminar
- Researched and updated all required materials needed for firm and partners
Marketing Administrator
SKF India
Charni Road
09.2017 - 02.2018
- Supervised executive and management calendars while allocating tasks to administrative support team for smooth operational flow.
- Wrote contracts, processed payroll and reported on employee performance.
- Compiled data from various sources for use in preparing reports or presentations for senior management.
- Coordinated executive and senior management vacation, day-to-day meeting and travel schedules.
Education
PGMM -
NMIMS
Juhu, Mumbai12.2020
Bachelor of Management Studies - Marketing Management
KPB Hinduja College of Commerce
Mumbai, Charni Road12.2018
HSCE - Commerce
Hazarimal Somani College of Commerce and Economics
Mumbai, Charni Road12.2014
SSC - MAHARASHTRA BOARD
St. Ignatius High School
Mumbai, Jacob Circle12.2012
Skills
- Content creation
- Data analysis
- Social media management
- Market research
- SEO strategies
- Campaign optimization
- Staff training and development
- Process and procedure development
- Conflict resolution expertise
- Multitasking
- Financial management
- Performance reviewing
Accomplishments
- Checked the feasibility of the water park in town (Mumbai University Project) for SMAASH ENTERTAINMENT.
- Created a branding image for all business in different verticals - Broking, Investment Banking, Mutual Fund, Lending, Advisory, Real Estate & Investment.
- Good experience in designing marketing collaterals and communication literatures of company.
- Designed, developed and managed Hiranandani Developers website brand website and campaign website along with channel partner landing pages successfully.
- Framed strategies, briefed the agency, got the correct output and implemented in right manner.
- Achieved huge progress in brand social media handles in terms of increase in number of followers, getting the brand handles verified (blue tick).
- Achieved best results in marketing report as always over achieving the target by adapting innovations, reframing strategies as per market requirements while keeping the budget intact.
- Successfully did digital launch of Powai & Thane projects during Covid-19 phase.
- Executed CP Activation campaigns and events, Real Estate Exhibitions in Domestic & NRI Market.
Languages
- English
- Hindi
- Marathi
- Gujarati
Affiliations
- Launched a mutual fund scheme/product – ITI Mutual Fund
- Lead generation & empanelment of distributors- ITI Mutual Fund ( 2000+ empanelment from over 300 locations in just one month).
- Trademarked company logo along with sub brand logos.
Languages
Hindi
First Language
English
Proficient (C2)
C2
Marathi
Upper Intermediate (B2)
B2
Certification
- Google Digital Marketing & E-commerce Certificate
- Google Ads & Digital Marketing Certifications
- Meta Social Media Marketing Certificate
Timeline
Digital Marketing- Deputy Manager
Oberoi Realty Limited
02.2023 - Current
Digital Marketing Executive
Hiranandani Communities
02.2021 - 02.2023
Assistant Marketing Manager
Ramnath Group
07.2020 - 03.2021
Digital Marketing Intern
Hotstar Disney, IPL
12.2019 - 04.2020
Assistant Marketing Manager
The Investment Trust of India (ITI)
09.2018 - 11.2019
Marketing Administrator
SKF India
09.2017 - 02.2018
PGMM -
NMIMS
Bachelor of Management Studies - Marketing Management
KPB Hinduja College of Commerce
HSCE - Commerce
Hazarimal Somani College of Commerce and Economics
SSC - MAHARASHTRA BOARD
St. Ignatius High School
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