Summary
Overview
Work History
Education
Skills
Software
Copy writing, composing songs, singing, and traveling
Timeline
Generic

APEKSHIT CHOBE

Healthcare Advertising, Medical Communication, Project Management Strategic Planning
TILAK NAGAR, CHEMBUR (WEST)

Summary

CAREER OBJECTIVE:

To work with an organization which would utilize all my skills to the fullest and provide me with opportunities to test myself constantly into the challenging environments.


PROFESSIONAL SNAPSHOT:

Client Services Lead with over 16+ years of experience in healthcare advertising, medical communication, CME-CPD, and serving as escalation point for clients and internal departments. Provide senior leadership and internal stakeholders with updates and status reports. Delivers excellent client services while building and maintaining client relationships. Strong cross-functional team management skills. Has the proven track record of creative conceptualization of ideas, along with developing and presenting pitch presentations to clients, and wining big-ticket projects.

Overview

17
17
years of professional experience
12
12

Years of leadership experience

3
3

Languages

Work History

Lead - Operations & Strategic Marketing

CIMS Medica India Pvt. Ltd
Mumbai
09.2021 - Current

Reporting to – Business Director (India)

Key responsibility areas –

  • Leading a team of three direct project managers
  • Handled operations and strategic marketing functions
  • Established operational workflows – Medical communication and publication projects
  • Built operations team from ground zero and streamlined existing projects
  • Revenue forecasting, target planning, and managing gross profitability of the projects
  • Responsible for achieving revenue targets for CIMS India team across three silos
  • Cross-functional teamwork management
  • Supporting business teams with pre-sales and proposals development
  • Development and pitching of strategic HCP, pharmacist, and patient engagement plan to clients to win big ticket projects
  • Lead for ASANA (project management software) India launch, training, and implementation

Associate Director

Insignia Communications Pvt. Ltd
Mumbai
05.2020 - 08.2021

Reporting to – CEO


Key responsibility areas –


  • Lead team of three (3) project managers
  • Managed all the medical communication projects
  • Supported business development managers on closing the leads
  • Drafting of proposals
  • Development of plans for tactical engagement ideas/solutions for various brands
  • Managing gross profitability of all the projects
  • Conducting business review and directing the team towards achieving the KPIs

Account Director

Meditech Media, A Nucleus Global Agency
01.2020 - 03.2020

Reporting to – Client Services Director


Key responsibility areas –


  • Managing the Roche oncology business for the agency
  • Supporting client requirements at leading oncology congresses
  • Leading one direct report (Account Manager) towards execution and delivery of the projects
  • Proving strategic consulting to the clients for effective HCP engagement
  • Responsible for ensuring client relationship management, and new business development

Deputy General Manager

Scientimed Solutions Pvt. Ltd
Mumbai
07.2018 - 10.2019

Reporting to – MD of the Company


Key responsibility areas –


  • Identifying, and achieving monthly billing targets with the project team
  • Discussions with support function teams – editorial, graphics, web-development, and multimedia for feedback/suggestions
  • Associate with HR Manager for interview and on-boarding of new employees as per the functional requirements of the organization
  • Providing tactical suggestions to MD on business improvement aspects
  • Submission of monthly reports to MD with regards to status of all the projects
  • Driving the project managers for achieving monthly and yearly business objectives
  • Setting processes for uniformity in project management and delivery
  • Support business development team in pre-sales and business meetings
  • Maintaining a balanced work environment by keeping in touch with all the key stakeholders

Senior Manager

Universal Academy of Continuing Medical Education
Mumbai
07.2017 - 06.2018

Reporting to – MD of the Company


Key responsibility areas –


  • Independently led the CME vertical
  • Project feasibility analysis and pre-sales
  • Concept development for business leads
  • CME project plan and delivery model development for clients
  • Co-ordination and follow-up with business development team on business leads
  • CME projects planning and briefing to project team
  • Supervision and trouble shooting
  • Held monthly meetings to create business plans and workshops to drive successful business.
  • Developed proposals and presentations for internal and external audiences.
  • Monthly project billing forecasting
  • Achieved 80% billing target assigned for the newly formed CME vertical

Project Manager

Scientimed Solutions Pvt. Ltd
Mumbai
05.2014 - 06.2017

Reporting to – MD of the Company


Key responsibility areas –


  • Planning and delivering the projects assigned by MD of the company
  • Co-ordination with internal team members and client
  • Managing project timelines and expectations from the client on the projects
  • Connecting with Key Opinion Leaders (KOLs) for review and endorsement of various customized literatures
  • Acted as a team player and got the work done from the cross-functional team
  • Maintained and submitted projects tracking report to the MD
  • Addressing client concerns, and ensuring their satisfaction by appropriate timely interventions
  • Developed and initiated projects, managed costs, and monitored performance.
  • Achieved project deadlines by coordinating with the cross-functional teams to manage performance.
  • Identified plans and resources required to meet project goals and objectives.
  • Negotiated and managed third-party contracts related to project deliverables.
  • Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
  • Prepared and submitted project invoices for review and approval.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Provided detailed project status updates to stakeholders and executive management.
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.
  • Developed and implemented strategic project plans to meet business objectives.
  • Reported regularly to managers on project budget, progress and technical problems.
  • Developed and implemented project plans and budgets to ensure successful execution.
  • Sourced, vetted and managed vendors needed to accomplish project goals.

Manager

Insignia Communications Pvt. Ltd
05.2013 - 04.2014

Reporting to – Director - Operations


Key responsibility areas –


  • Project planning and execution of assigned medico-marketing and CME projects
  • Had successfully delivered society endorsed CME projects – AAOS, BMJ, WILEY HEALTH, AACME, and EUROPEAN CME-CPD
  • Managed customized medico-marketing projects – LBLs, newsletters, product monographs, article compendiums, case study LBLs, and KOL opinion literatures
  • Handled live medical conference promotional literature development, and delivery
  • Regularly updating all the stakeholders on the status update of ongoing projects
  • Co-ordination and follow-up with KOLs for content approval and endorsement

Sr. Project Executive

McCANN COMPLETE MEDICAL, McCANN HEALTH
02.2012 - 04.2013

Reporting to – Strategic Planning Director


Key responsibility areas –


  • Responsible for managing development and delivery of customized brand collaterals
  • Co-ordination with internal cross-functional team for delivery of planned deliverables
  • Associating with brand communication teams for collateral ideation and launch plan development
  • Contributed to brain storming sessions with the creative and brand planning team

Scientific Sales Officer, Regional Manager

Serdia Pharmaceuticals Pvt. Ltd
02.2010 - 02.2012

Reporting to - Regional Manager


Key responsibility areas –


  • Managed product sales in Cardio-Diabetic and Neuropsychiatry therapies
  • Achieving secondary sales target of the brands in the territory
  • Covered HCPs in Raigad and Navi Mumbai region
  • Monitored and managed inventory at the respective distributors
  • Doctor relationship building and scientific promotion of brands
  • Conducting round table meetings of doctors
  • Developing a good prescriber base for the respective brands
  • Monthly reporting of sales numbers achievement to the reporting manager

Medical Representative

Ranbaxy
06.2007 - 02.2010

Reporting to – District Sales Manager (DSM)


Key Responsibility Areas –


  • Product Portfolio – Acute therapy (Antibiotics, PPIs, Multivitamin)
  • Achieving secondary sales target of various brands in the territory
  • Handling product sales for Raigad region
  • Managing inventory at the respective distributors
  • Doctor relationship building and scientific promotion of brands
  • Conducting round table meetings of doctors
  • Developing a good prescriber base for the respective brands
  • Monthly reporting of sales objective achievement

Education

Secondary School Certificate (SSC) -

Aurangabad District Board
06.2000 - 03.2001

Higher Secondary Certificate (HSC) - Science

Aurangabad District Board
06.2002 - 06.2003

B. Pharmacy -

University of Pune
08.2003 - 06.2007

Executive Post Graduate Programme in Business Management (Marketing -

SIES College of Management Studies
12.2011 - 11.2013

Skills

    Expertise in client servicing

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Software

ASASANA (Project Management Software)

Copy writing, composing songs, singing, and traveling

I have the unique ability to connect the dots and come up with copy that narrates the brand or the campaign story well. Over the years I have worked on various projects using this natural trait. Also, I get inspired by the life situations and write lyrics as well as compose the song. Most of my compositions are in Hindi and Marathi language.

I love to travel and explore places.

Timeline

Lead - Operations & Strategic Marketing

CIMS Medica India Pvt. Ltd
09.2021 - Current

Associate Director

Insignia Communications Pvt. Ltd
05.2020 - 08.2021

Account Director

Meditech Media, A Nucleus Global Agency
01.2020 - 03.2020

Deputy General Manager

Scientimed Solutions Pvt. Ltd
07.2018 - 10.2019

Senior Manager

Universal Academy of Continuing Medical Education
07.2017 - 06.2018

Project Manager

Scientimed Solutions Pvt. Ltd
05.2014 - 06.2017

Manager

Insignia Communications Pvt. Ltd
05.2013 - 04.2014

Sr. Project Executive

McCANN COMPLETE MEDICAL, McCANN HEALTH
02.2012 - 04.2013

Executive Post Graduate Programme in Business Management (Marketing -

SIES College of Management Studies
12.2011 - 11.2013

Scientific Sales Officer, Regional Manager

Serdia Pharmaceuticals Pvt. Ltd
02.2010 - 02.2012

Medical Representative

Ranbaxy
06.2007 - 02.2010

B. Pharmacy -

University of Pune
08.2003 - 06.2007

Higher Secondary Certificate (HSC) - Science

Aurangabad District Board
06.2002 - 06.2003

Secondary School Certificate (SSC) -

Aurangabad District Board
06.2000 - 03.2001
APEKSHIT CHOBEHealthcare Advertising, Medical Communication, Project Management Strategic Planning