Apoorv Gairola
Dehradun
Summary
Results-driven Senior Category Executive at IndiaMART Intermesh Pvt. Ltd., adept at leveraging SEO optimization and strategic planning to enhance online visibility and drive profit growth. Proven track record in market analysis and effective communication, successfully maximizing business opportunities for renowned brands like Dell and Canon through data-driven strategies.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Category Executive
IndiaMART Intermesh Pvt. Ltd.
Dehradun
09.2016 - Current
- Managing the SEO and online presence of Indian companies registered at the company's portal all over India.
- Conducting a market analysis of their product's demand results in the maximization of their business, as well as capturing prospective buyers through the portal.
- Assisting the members with trending digital marketing practices, such as Google Analytics, SERP rankings, and brand websites.
- Ensuring the online promotion of products using catalogs with relevant information.
- Functioning for reputed brands such as Dell, Canon printers, HP multifunction printers, CCTV cameras, etc.
- Applying high-accuracy keywords in order to increase the searchability of prime products of members through Google and the company's own portal.
- Stayed current on category market in order to take advantage of latest trends.
- Leveraged trends in customer industries/marketplaces through effective research to shape solutions and approaches.
- Developed and implemented category strategies to increase sales and profitability.
- Achieved profit growth opportunities by analyzing data and identifying selection gaps.
Education
MBA - Marketing
Doon University
Dehradun12-2025
Master of Arts - History
Loyola College, University of Madras
Chennai01.2014
Bachelor of Science - Life Science
Hansraj College, Delhi University
Delhi01.2011
Skills
- Strategic Planning & Execution
- Market analysis
- Digital marketing
- SEO optimization
- Data analysis
- Effective communication
- Trend analysis
- Critical thinking
- Demand planning
- Assortment optimization
- Profit maximization
- Industry trends
- Competitive analysis
- Category management
- SEO/SEM
- Keyword Research
- Google Analytics
- E-commerce management
- Microsoft office
- Search Engine Optimization (SEO)
- Ad Quality
- Campaign Optimization
- Search Engine Marketing (SEM)
- Digital Advertising
- SERP Tools
- Google Search Console
- Strategic Market Planning
- Data analysis
- Social Media Marketing (SMM)
- SERP
- Google Ads
- CHATGPT
- SEO Optimization
- MS Office Packages (Word, Excel, and PowerPoint)
- Excellent communicator
Certification
- Introduction to Data Analytics
- SPOC
Personal Information
Date of Birth: 02/08/90
Languages
- English
- Hindi
Functional Competencies
- Skilled in marketing the client's business to achieve objectives like lead generations, high online visibility, online brand positioning, and online reputation management
- Successful in driving lead generation efforts, digital strategy, and execution, while contributing to brand awareness objectives and encouraging improvement and innovation
- Experienced in handling clients for overall digital marketing strategies involving SEO, SMO, PPC, Content Management, Landing-Page Optimization, Link-Building, etc.
- Proficient in utilizing SERP tools, Meta, Google console, keyword research, and other tools to analyze market dynamics and build strategy as per demands and reach the business objectives
- Adept in conducting regular research into industry to keep abreast of Google updates and search marketing technologies, digital trends, marketing advancements, etc.
- Highly effective in devising web-marketing strategies that have elevated brands from relative obscurity, generated leads/revenues, and increased profits in competitive markets
Profile Synopsis
- Highly effective Search Engine Operations Executive with 6+ years of experience in client engagement and search engine optimization
- Offering an array of skills in digital media solutions, cross-functional collaborations, trend analysis, mentoring, leadership, program management, and performance monitoring
- Proven abilities in addressing all client needs while remaining on schedule and under budget
- Possessing in depth knowledge of Google Search Console and Analytics with Google Spreadsheet
- Excellent knowledge of marketing techniques and traffic management principles
Timeline
Senior Category Executive
IndiaMART Intermesh Pvt. Ltd.
09.2016 - Current
MBA - Marketing
Doon University
Master of Arts - History
Loyola College, University of Madras
Bachelor of Science - Life Science
Hansraj College, Delhi University
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