Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

Apoorv Gupta

Bengaluru, Karnataka

Summary

I am a Performance Marketer with over a year and a half of experience in executing and optimizing performance marketing campaigns. My diverse and analytical skill set allows me to effectively maximize ROI across multiple domains, including pay-per-click, mid-funnel marketing, and social media campaigns. I am a highly motivated and goal-oriented professional who excels in collaborative environments and is committed to working with like-minded individuals to drive substantial business growth.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Digital Marketing Associate

upGrad Education
Bengaluru
09.2023 - Current
  • Analyzed and reported campaign performance daily across multiple channels utilizing Tableau, Google Analytics, and LeadSquared.
  • Managed and optimized campaigns on various advertising platforms, including Google, Facebook, Bing, and LinkedIn Ads.
  • Managed Data verticals for upGrad's Bootcamp division, overseeing monthly budgets of up to 1 Cr. and achieving an average ROI of 430%.
  • Managed and optimized Facebook Campaigns, consistently achieving an average monthly ROI of over 500%.
  • Crafted engaging ad copies across multiple marketing channels (Search, Demand Gen, and Meta platforms) and fostered close collaboration with designers to design attractive static creatives, resulting in higher CTR and improved conversion rates.
  • Conducted regular creative analysis to assess ad performance and enhance results.
  • Utilized CRM platforms like CleverTap and Webengage to plan and execute campaigns for brand awareness, lead nurturing and qualification, as well as reactivation of potential leads.

SEO Contractor

upGrad Education
Bengaluru
12.2022 - 08.2023
  • Efficiently analyzed data and created comprehensive reports to evaluate the success of performance campaigns
  • Managed all major ORM channels for upGrad Campus
  • Utilized diverse communication channels, such as WhatsApp, Email, etc., to successfully reactivate dormant leads with the help of dynamic reactivation techniques.
  • Collaborated with Social Media Marketing team to brainstorm and feature in engaging short-form videos for Instagram and YouTube, focused on optimizing performance marketing efforts and strengthening brand recognition

Education

BBA - Marketing

International School of Management Excellence
Bengaluru
10-2022

Skills

  • Google Ads
  • Facebook Ads Manager
  • Microsoft Ads
  • Tableau Data Visualization
  • Microsoft Excel
  • Microsoft Powerpoint
  • CleverTap CRM
  • Webengage CRM
  • Search Engine Optimization (SEO)
  • Data Analysis
  • Email marketing campaigns
  • Campaign execution
  • Collaborative Teamwork
  • Adaptability

Websites

Certification

Foundations of Digital Marketing and E-commerce

- Google Career Certificates, Sep 2022

Tableau Training Certificate

- Ramanuja Management Services, Jul 2022

TallyPrime Certification

- NICT Computer Education, Feb 2022

Crash Course on Python

- Google Career Certificates, May 2022

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Digital Marketing Associate

upGrad Education
09.2023 - Current

SEO Contractor

upGrad Education
12.2022 - 08.2023

BBA - Marketing

International School of Management Excellence

Similar Profiles

CREATE PROFILE
Apoorv Gupta