Apoorv Kumar

Key Achievements

• Managed over 1.5 Crore INR in ad spend, delivering a ROAS of 3+ for clients in various industries

Growth Strategy & Audience Targeting

• Developed audience segmentation strategies to deliver personalized content, resulting in a 20% increase in CTR & 10% lift in conversion rate.
• Continuously tested & refined ad creatives, copy & targeting to achieve better campaign performance.
• Running catalog ads to showcase wide range of products to potential customers using Facebook machine learning. Promoted new categories each month & conducted tests on audiences & categories to optimize the results.

Ad creative & Copywriting

• Conceptualized & developed high converting ad creatives for over 30+ clients, resulting in a 45% average increase in CTR.
• Crafting enraging & persuasive ad copy that targeted client-specific demographics, leading to 35% increase in conversions.

A/B testing & data analysis

• Designed & executed data-driven A/B testing strategies that improved ad performance, resulting in an average increase of 25% in conversion rates.
• Analyzed & interpreted large volumes of campaigns data to identify patterns, trends & areas for improvement, leading to 20% decrease in cost per result.
• Ran consolidated automated campaigns for few health care brands that increase liquidity across four dimensions in meta ads, resulting in increase in revenue to 3x.
• Analyzed campaign metrics & KPIs using Google Analytics, providing actionable insights to improve ad effectiveness.

Key Achievements

• Managed over 45 Lakhs INR in ad spends, delivering a ROAS of 4+ for clients.
• Handled international clients mostly from USA, Canada & United Kingdom.

Growth Strategies & Data Analysis

• Audit & optimize performance of ongoing paid ad campaigns in ads platforms to ensure KPIs are met such as CPL & budget spend.
• Analyzing performance data and communicating finding to the team & wider marketing group.
• Optimize campaigns regularly to ensure budgets are inverted as effectively as possible, delivering maximum performance & ROI.
• Produce regular performance reports using tools including MS Excel, Google Analytics & Data Studio.