Summary
Overview
Work History
Education
Skills
Certification
Internships
Generic
APOORV KUMAR

APOORV KUMAR

Senior product manager
Gurugram

Summary

Experienced Senior Product Manager with a robust background in enhancing search, discovery, and booking experiences across web and mobile platforms. Expert in leveraging AI and advanced technology to drive significant improvements in customer interaction and conversion rates. Proven ability to develop strategic visions that align with corporate goals

Overview

4
4
years of professional experience
4
4
years of post-secondary education
2
2
Certificates

Work History

Senior Product Manager

CARS24
Gurgaon
4 2023 - Current
  • Led product team of two, surpassing key performance indicators by enhancing processes in car discovery and fulfilment, which fostered team growth and streamlined operations
  • Strategically implemented centralised inventory system and launched same-day test drive bookings, resulting in 20% boost in bookings,15% reduction in costs per trip, and 25% increase in on-time test drives
  • Led strategic development and implementation of first-to-market online finance journey, directly increasing funnel conversion by 30%
  • Directed development of conversational GenAI tool and automated dialing system, tripling agent-assisted conversions and revolutionising customer interaction dynamics
  • Optimised delivery costs by 25% through strategic A/B testing, enhancing test drive mode mix to prioritize cost-efficiency and capitalize on high-demand home test drive opportunities
  • Spearheaded Salesforce CRM development, reducing costs by 40% and enhancing system efficiency by incorporating Agile methodologies
  • Owned and directed product roadmap and Annual Operating Plan (AOP), focusing on optimising discovery and fulfilment funnel through metric-driven strategies that aligned closely with business objectives.

Product Manager

CARS24
Gurgaon
08.2021 - 04.2023
  • Led AI enhancements and innovative product initiatives that significantly boosted user engagement and operational efficiency
  • Employed A/B testing to strategically refine and implement streamlined one-page checkout process, achieving 30% reduction in booking drop-offs
  • Developed and launched comprehensive post-test drive customer journey featuring real-time updates and seamless progression options, reducing drop-offs by 15% through improved user engagement
  • Designed and deployed conversational AI chat-bot on LINE using MessageBird, incorporating intent classification and automated response capabilities, which cut agent support tickets by 20%
  • Implemented data science-based recommendation and personalisation model to increase car page views by 20%
  • Initiated online payment collection flow in Thailand, integrating with third-party partner to automate transactions, pioneering end-to-end payment solutions
  • Developed and scaled internal Salesforce CRM from scratch, expanding user adoption from zero to over 200 users, while mastering and utilising full administrative functionalities.

Product Analyst

Zunpulse
Gurgaon
11.2020 - 08.2021
  • Strategically enhanced business performance through advanced tech implementations and data-driven insights
  • Reduced tickets per agent by 50% by implementing tree-based chatbot in regional languages, enhancing customer support efficiency
  • Conducted various hypothesis-based A/B tests, achieving 10% decrease in bounce rate and 15% increase in conversion rates
  • Increased IoT app stickiness by 20% through implementation of usage-based reward system, driving user engagement
  • Set up end-to-end dashboards on Google Data Studio for monitoring Zunpulse's website and app performance, reducing TAT time by 2 days.

Education

Bachelor of Technology -

Indian Institute of Technology, B.H.U.
Varanasi
07.2016 - 07.2020

Skills

Product Managementundefined

Certification

Digital Product Management:Modern Fundamentals University of Virginia

Internships

MITACS Globalink Scholarship Program, MITACS | Winnipeg, Canada | May 2019 - Aug 2019

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