Apoorv Shakya
Manager- Business Analyst
Summary
Experienced manager and business analyst with a proven track record of implementing and driving award-winning projects under sales excellence to promote holistic growth within organizations. Possessing 7 years of expertise in frontline sales, marketing, business development, and strategy, consistently delivering extraordinary performance and earning recognition through various prestigious awards. Eager to take on a challenging role that allows for continued learning and mastering the nuances of diverse businesses.
Overview
7
7
years of professional experience
17
17
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Manager- Business Analyst (Strategy- Sales Excellence)
JK Lakshmi Cement Ltd. (JK Organization)
04.2023 - Current
- Company Overview: Centre of Excellence
- Gap identification in existing systems and processes by closely coordinating with cross functional teams.
- Designing and executing best in the industry new projects creating business impact & improving existing processes acting as internal consultants for the company.
- Coordinated closely with sales team for supporting frontline team by spearheading multiple projects like- Zonal sales governance mechanism, real time monitoring and analyzing DO-AH-RH and TSC performance, reward & recognition program (TOT), GTP- Market expansion and Tehsil working, etc.
- Market expansion plan for evacuation of additional capacity of UCWL plant and upcoming capacities at Nagaur, Durg, Surat, Bihar, UP East & North East.
- Monitoring and analyzing real time profitability, using mix optimization, channel architecture & health, dealer churn prediction model using AI-ML
- Hands on experience with data analytics, CRM, ERP tools like Dataiku, Qliksense, Salesforce, SAP RISE, etc.
- Implemented projects for customer engagement like JKLC Vidya- Career Counselling program, Bhagyalakshmi- Online cooking course for dealer's wife
- Designing schemes & Loyalty program for retail networks, influencers
- Analyzing secondary lead dispersion, inventory management, stock dispatches, etc.
- Helped in implementing various digital initiatives like Whatsapp Chattbot Vaani 2.0, Digital onboarding of channel partners, Marketing BTL automation, Technical Campaign request automation, PJP automation, etc.
- Heading Sales governance for MP East and MP West markets- helped in increasing trade volume by 20% and network appointment by 55% along with other KPIs
- Cultivated relationship with the CEO, NSH and CFT Teams to secure essential cross-functional resources, enhanced frontline team capabilities, allowing them to achieve 150% of quarterly sales targets post expansion.
- Awarded employee of the quarter for 2 consecutive quarters for successfully implementing maximum projects creating positive business impact
Deputy Manager – EA to Zonal Head Marketing- Central Zone
Ultratech Cement Limited (ABG GROUP)
04.2018 - 04.2023
- Company Overview: Sales and Marketing
- As EA to ZHM- central zone- coordinating between 4 regions for daily operations, strategy development and implementation, taking charge of zonal initiatives and events
- Responsible for making dealer schemes, finalizing S&OP, planning and executing CLP initiatives, organizing major zonal events for channel partners and employees
- Improved sales by 400% in new Ultratech BPD division, as TSM looking after Chandigarh, Punjab, Himachal Pradesh and Jammu and Kashmir (June,20-July,21)
- Aurangabad - as TSM and responsible for Non-Trade cement sales of Fuel customers of Marathwada region (Aurangabad, Beed, Jalna) (Feb,20-May,20)
- Depot in charge- Solapur as TSM and handling Solapur, Osmanabad, Satara, Sangli and Kolhapur districts for Birla Gold Cement (May,19-Jan,20)
- Lead- successfully planned & organized annual dealer conference at Hyderabad for 1000+ dealers and their family of UTCL central zone
- Winner of CPL for over-achieving S&OP targets for Solapur depot for H1, 2019
- Successfully achieved 135% of budget target for Solapur depot from April,19 to Feb,20 and completed the yearly budget target in Feb,20
Education
MBA - Marketing
Indian Institute of Management, Ranchi
Ranchi, India 04.2001 - 01.2018
B.Sc. (H) - Physics
Kirori Mal College, University of Delhi
Class XII - undefined
Delhi Public School, Lucknow (CBSE Board)
Class X - undefined
Delhi Public School, Lucknow (CBSE Board)
Skills
Dataiku, Qliksense, Salesforce, SAP RISE
Certification
KPMG- Lean Six Sigma Green Belt
EXTRA-CURRICULAR ACTIVITIES
Finalist in Tata Steel marketing case study competition at AGON management fest, IIM Ranchi 2017 Finalist in OLA operations case study competition at AGON, management fest, IIM Ranchi 2017 Participated in Rio WHS 23+ exam organized by Centre for United Nations (UN) 2016 Volunteer for an NGO- Robin Hood Army, DU North Campus, New Delhi 2016 NSS Society Member, Kirorimal College mentoring under privileged children 2013
INTERNSHIP
- AWFIS Space Solutions, Mumbai Sales and Marketing
- Title: Improving customer engagement within AWFIS community
- Identified all the touchpoints for customers, understood day to day operations
- Carried out mystery shopping at centres of 6 competitors to identify their offerings
- Conducted extensive survey and in-depth interviews of 36 clients
- Organized 6 events and workshops helping client grow and finalized upcoming events calendar
- Promoting events on social media platforms and within start-up communities
- Successfully coordinated within a team of 20 and executed mega sports event
POSITIONS OF RESPONSIBILITY
- Lead MICE- successfully planned, designed & conducted prestigious annual dealer conference- Abhinandan Awards at Hyderabad for 1000+ leading channel partners of UTCL central zone 2022
- Team captain, (Operations Team)- for organizing cricket tournament, Ignatia’16, IIM Ranchi 2016
- Member, Editorial Board of Kirori Mal College- editing and publishing “Phyzion” annual magazine 2013
Timeline
Manager- Business Analyst (Strategy- Sales Excellence)
JK Lakshmi Cement Ltd. (JK Organization)
04.2023 - Current
Deputy Manager – EA to Zonal Head Marketing- Central Zone
Ultratech Cement Limited (ABG GROUP)
04.2018 - 04.2023
MBA - Marketing
Indian Institute of Management, Ranchi
04.2001 - 01.2018
B.Sc. (H) - Physics
Kirori Mal College, University of Delhi
Class XII - undefined
Delhi Public School, Lucknow (CBSE Board)
Class X - undefined
Delhi Public School, Lucknow (CBSE Board)
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