Summary
Overview
Work History
Education
Accomplishments
Timeline
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Apoorva Kaushik

Apoorva Kaushik

Senior Associate
Gurgaon

Summary

Seeking a management position in Marketing where I can utilize my understanding of the domain gained during 2 years of my work experience and masters. Excellent at client engagement and creating Brand Awareness strategies. Well-versed in sales and digital marketing with a desire to learn more.

Overview

4
4
years of professional experience
5
5
years of post-secondary education

Work History

Senior Associate - Snapchat & Criteo

Tyroo Technologies
11.2023 - Current
  • Identified and pursued new business opportunities for Snapchat and Criteo while nurturing existing client relationships to ensure long-term partnerships and repeat business. Contributed over 60 lakhs to the ad sales of JFM'24 quarter.
  • Collaborated with clients, internal teams and agency partners to conceptualize and execute effective advertising campaigns that resonated with target audiences and delivered measurable results.
  • Developed and executed innovative sales strategies to drive platform growth and achieve organizational objectives.
  • Tracked sales metrics and KPIs to asses progress against targets, generated comprehensive reports for management, and continuously refined strategies for optimization.
  • Lead negotiations with clients to secure advantageous advertising deals and manage contracts effectively to ensure compliance and fulfillment of obligations.
  • Conducted thorough market research and analysis to identify emerging trends, competitor activities, and opportunities for differentiation, providing actionable insights to inform sales strategies.
  • Staying abreast of industry developments, best practices, and technological advancements in advertising and sales, continually seeking opportunities for personal and professional growth to drive innovation and excellence in ad sales strategies and execution.


Assistant Manager

SBI Life Insurance Limited
06.2021 - 11.2023
  • Grew sales and boosted profits by bringing 1.75 Crores of revenue in FY23.
  • Advanced management strategies and maintained 105% Renewals in last financial year to retain clients.
  • Delivered 13th Month Rolling Persistency at 97% in last fiscal year.
  • Managed both short and long sales cycle opportunities.
  • Collaborated with Regional Director, Regional Manager, Zonal Area Managers and Area Managers to onboard more CIFs for boosting sales.
  • Liaised with clients to assess overall satisfaction, resolve complaints, promote new offerings to expand the customer base.

Digital Marketing Intern

Reliance Digital
07.2020 - 08.2020
  • Designed and presented social media campaign ideas.
  • Performed market analysis and researched latest trends.
  • Created engaging content for Pinterest, Facebook, and Instagram.
  • Assisted in managing corporate social media channels.
  • Tracked social media trends and adapted to attract target follower demographic.

Digital Marketing Intern

SoftStudioz IT Services
04.2020 - 07.2020
  • Assisted marketing coordinators and graphic designers with website development and copywriting.
  • Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
  • Modernized editorial calendar to keep content timely, relevant and engaging through online content management tools.
  • Contributed for Lead Generation, Email Marketing, Social Media Marketing and Search Engine Optimization.
  • Researched market and competitor trends and interpreted findings, reporting conclusions to supervisor.
  • Created engaging content for Pinterest, Facebook, and Instagram

Education

MBA - Marketing

Birla Institute of Management Technology
Greater Noida
05.2019 - 05.2021

Bachelors Of Science - Life Sciences

Maitreyi College, University of Delhi
Delhi
07.2015 - 05.2018

Accomplishments

  • Was felicitated for qualifying slab 2 in Summer Campaign, 2023.
  • Qualified Excellerate campaign with threshold IRP of 40 Lakhs in October-November'22.
  • Achieved 20 Lakhs target and qualified Golden Strategy Campaign for Amritsar in December'22.

Timeline

Senior Associate - Snapchat & Criteo

Tyroo Technologies
11.2023 - Current

Assistant Manager

SBI Life Insurance Limited
06.2021 - 11.2023

Digital Marketing Intern

Reliance Digital
07.2020 - 08.2020

Digital Marketing Intern

SoftStudioz IT Services
04.2020 - 07.2020

MBA - Marketing

Birla Institute of Management Technology
05.2019 - 05.2021

Bachelors Of Science - Life Sciences

Maitreyi College, University of Delhi
07.2015 - 05.2018

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Apoorva KaushikSenior Associate