Apoorva Komarraju

• Wrote and edited engaging and insightful technical blogs, industry-based interviews, infographics, video scripts, marketing articles following SEO rules.
• Generated research-based market report about disruptive technologies.
• Lead podcasts and webinars with several industry experts and tech giants like AWS, Dell, and Deloitte.
• Conducted daily research to analyze industry developments and trends.
• Managed team of writers in day-to-day tasks.
• Worked and coordinated with cross-functional teams.
• Coordinated with public relations to set up interactions.

• Created social media campaigns and posts as per client demands.
• Met all performance metrics.
• Wrote SEO-approved blogs for technical, lifestyle, e-commerce, and medical industries.
• Ideated and lead successful ad campaigns across social media and search platforms.
• Wrote and voiced promotional video scripts
• Worked in tandem with design, website, and client servicing teams
• Prepared performance sheets with Google Analytics and Facebook Ad Manager metrics

• Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
• Successfully endorsed F&B, retail, non-profit, entertainment, and e-commerce clients through field research-based marketing solutions.
• Created social media posts and campaign.
• Ran promotions for local brands during the initial phase of the pandemic.
• Actively listened to customers' requests, confirming full understanding before addressing concerns
• Created multiple promotional and endorsements videos across genres.
• Used coordination and planning skills to achieve results according to schedule.
• Worked with detailed brand, audience and demographic understanding for all projects
• Hosted real-time events for brands
• Performed research and checked all facts to maintain high standard of journalistic integrity.
• Evaluated and followed up on news leads and news tips to develop story ideas.
• Pursued and developed stories independently and for assignment, covering range of topics.

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• Proved successful working within tight deadlines and fast-paced atmosphere.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
• Worked with hospitality, lifestyle, real estate, healthcare, and e-commerce customers to understand needs and provide excellent service.
• Developed blogging content and social media content for various regional industry leaders
• Wrote Google, Facebook, Twitter, Instagram, and display ads as per clients demands
• Conducted insightful and successful scrum sessions
• Proactively ideated campaigns and helped managers prepare marketing decks