Apoorva S

· Managed end-to-end media operations, including campaign setup, media planning, and optimization.

· Specialized in platforms such as CampaignManager 360, Display and Video 360, Facebook Ads Manager, and Integral Ad Science.

· Streamlined reporting processes and optimized campaign performance for maximum ROI.

Key Contributions:

· Trained 90+ team members in campaign tools and handovers for smooth transitions.

· Reduced campaign setup time by integrating DV360, and CM360 tools, improving efficiency.

· Delivered 500+ campaigns under strict timelines, exceeding performance targets.

· Manage day-to-day communications including daily follow – up both internally and with clients. End to End Campaign management acting bridge b/w Advertiser to Publisher.

· Participating in campaign testing and ensuring marketing assets and links assigned to campaigns are up to date and links are tracking properly.

· Management of supplied creative packages & handled newsletters to clients processing on publishers need.

· Monitor publisher activity, analyze performance, identify areas of improvement, and recommend ways to increase publisher generated revenue.