Apoorva Saxena

• Served as an internal digital marketing thought leader; helping identify trends, new technologies, evolving best practices, competitor activity, and testing opportunities that help drive the business growth
• Monitored ROI on marketing projects to judge the efficacy of current tactics, plan future strategies, and gauge campaign performance
• Worked closely with the Product team to improve Conversion within the funnel
• Analyzed and interpreted daily, weekly and monthly performance to come up with efficient growth strategy road-maps
• Lead driving traffic, conversion and ROI for all digital acquisition channels
• Responsible for development and execution of integrated marketing communications plans and related budgets; hired, trained and managed digital marketing and support teams; supported sales and account management, providing tools for successful sales growth
• Strategised and guided my team with a creative communication approach towards mail marketing, SEO, and ASO for organic growth
• With an experiential understanding of both B2B & B2C marketing led the creative design and copywriting for digital
• AB Testing on various landing pages to scale up potential user base numbers and drive revenue
• Clevertap- planning, implementation & analysis of end to end campaigns and user journeys
• Coordinate and collaborate with different teams to drive theme-based creative and content strategy

Key Highlights

• We were able to scale retention rate by 3x by understanding & optimizing the gaps throughout the customer journey funnel through a combination of various remarketing strategies; push notifications, whatsapp and email marketing & paid ads
• Successfully & efficiently scaled the paid search campaigns to achieve 60-80% ROI on weekly basis through intent based keyword strategy segmentation
• Generated 1.5x growth in new user acquisition funnel on monthly basis and maintained an 18% retention rate
• Reduced 8% overall CAC through various product bait strategies like myBillBook flash-sale, one time feature upgradation.

• Driving demand generation for associated hospitals through online paid channels and organic channels
• Research-based product management, market analysis & competitor analysis to synergise creative & blog communication
• SEO based blogs, landing pages on various surgeries and different FAQs sections
• Executed an exceptional campaign strategy by implementing hyperlocal targeting
• Generated leads based on the neighborhood concept of hospital facilities.

• Improving the results of the performance activities as well as delivering marketing insights for the client
• Building and operating large scale PPC account
• Ongoing maintenance of the account - sanity checks and basic optimization
• Higher-level analysis of the results - this includes integrating the account data with the client CRM data
• Drive communication of the account status - including reporting extracting marketing insights from the performance of the account.
• Handling large sector clients- real estate, e-commerce, fintech, FMCG.
• Media planning, partner management, end to end execution of digital branding.
• Affiliate partnerships with set KPIs to achieve better metrics and also focus on fraud metrics to reduce spam installs.
• Hired, trained and managed a digital team for daily execution support for various client requirements.
• Handled more than 5CR+ monthly budget across paid channels like Google Ads, Facebook, Affiliate & TikTok.
• Explored Yahoo.com, Taboola, Book My Show and Influencer

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