Apoorva SG

Ecommerce Product Manager

The ODP Corporation

• Spearheaded the integration of Revionics and Skuuudle to implement an AI-powered personalization engine, leverages several AI components such as machine learning, predictive analytics, price optimization algorithms, and natural language processing to enhance its retail pricing and promotion solutions delivering pricing intelligence that helps retailers and manufacturers stay competitive by optimizing product and service pricing.
• Led a cross-functional team of 25 to launch a revolutionary product features by prioritizing features, managing trade-offs, and driving omni-channel transformations while ensuring timely, on-budget project delivery.

• Developed and executed a comprehensive omnichannel strategy, unifying the customer experience across online and offline touchpoints, which led to a increase in customer lifetime value.

• Structuring incisive insights through procurement market intelligence solutions, by empowering business leaders to devise new success strategies to meet their sourcing and procurement goals.
• Developed supply chain solutions by collaborating with buyers to assess and determine projected demand for products and services. Integrated these solutions with CRM platforms such as Salesforce, Dynamics, Zoho, Freshsales, HubSpot, and Pipedrive, along with Chrome extensions as add-ons in the marketplace, all within a 3-month timeframe.
• Focused more on USP by integrating onboarding process from website to portal which increased the conversion rates by 5%.
• Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
• Built SMTP Campaign Tool to target our internal Business customers including tracking Campaign statistics and Bounce rate with the web-hooks Integration.
• Built an internal calling tool system with Twilio and SAML SSO Set ups which helps our internal Sales Team to Make calls with the End Users.
• Spearheaded collaborative efforts to bring products to market.
• Boosted customer base penetration using creative promotional approaches.

• Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
• Built Content Management System, Analytics products improved the gap between publishers serving content and consumers seeking it in UK, Uganda, Brazil, Australia, New York based user’s associated with several B2B media sectors.
• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Boosted customer base penetration 16-23% by devising creative promotional launch platforms at clients offsite.
• Managed Agile product development cycle, including prototyping designs and coordinating with product management team.
• Spearheaded the development of various promotional launch platforms and campaigns for new products in London helped us to support over 1,000 web properties across the US, UK, China and India in a relatively short span of time.

• Ensured Health care product performed sanity testing and verified the encryption of the data is done in particular areas like EPHI ( Electronic Protected Health Information).
• Engaged internal and external customers during planning and test phases to answer questions.
• Developed comprehensive test plans and workforce breakdown structures for complete systems.
• Provided technical advice to improve quality of engineering practices.