Apoorva Sharma
Business Operations/ CEO's Office
Gurugram
Summary
Strategic & Innovative Professional with extensive experience driving operational efficiency, enhancing organizational visibility, and enabling high-impact decision-making for senior leadership. Skilled in media and communications, public relations, executive support, and operations management, with a proven ability to coordinate complex cross-functional initiatives, streamline workflows, and implement processes that improve efficiency and outcomes. Adept at managing media relations, monitoring performance metrics, analyzing trends, and leading events and initiatives that deliver measurable results. Known for being proactive, detail-oriented, and results-driven, with strong expertise in aligning operational execution with strategic objectives, providing actionable insights, and supporting leadership in decision-making. Highly collaborative and organized, with a track record of driving initiatives end-to-end, ensuring seamless communication across teams, and delivering sustainable impact across communications, media, and corporate operations.
Overview
5
5
years of professional experience
6
6
Certifications
4
4
Languages
Work History
Business Operations/ CEO's Office
Aurora Energy Research
01.2025 - Current
- Provided executive-level support to the leadership team, managing calendars, travel, correspondence, and meeting coordination to maintain seamless business operations.
- Enabled operations management by coordinating processes, vendor engagement, documentation control, and weekly performance reporting.
- Acted as a central point between cross-functional teams, ensuring alignment, timely follow-ups, and smooth execution of deliverables.
- Supported marketing operations, including campaign coordination, social media assistance, drafting content, and execution of branding activities.
- Planned and managed corporate events and outreach programs, including logistics, vendor management, scheduling, and on-ground support.
- Developed presentations, analytical reports, and communication materials for internal reviews and external stakeholder engagement.
- Enhanced efficiency through improved data accuracy, tracking mechanisms, and organizational systems to support compliance and audit readiness.
- Demonstrated proactive ownership, multitasking, and problem-solving in a dynamic, fast-paced work environment.
Executive Assistant
The Boston Consulting Group
10.2023 - 01.2025
- Executive Calendar Governance: Strategically manages complex calendars for senior leadership, prioritizing high-impact engagements, internal reviews, and stakeholder meetings to maximize executive productivity and alignment with business priorities.
- Strategic Communication Management: Screens, organizes, and drafts responses for high-volume email and phone correspondence; ensures accurate information flow, stakeholder clarity, and professional representation of leadership at all times.
- End-to-End Travel & Logistics Planning: Designs and executes efficient domestic and international travel itineraries, incorporating policy compliance, cost optimization, risk considerations, and seamless logistical coordination.
- Financial & Expense Oversight: Manages expense reports, budget tracking, and financial reconciliations for executive activities; ensures accuracy, compliance, and timely submission to support smooth financial operations.
- Leadership Meeting Orchestration: Coordinates high-priority leadership reviews, client meetings, and cross-functional discussions—including venue arrangement, agenda planning, briefing material preparation, and technology setup—to enable effective strategic decision-making.
- Project & Operational Support: Assists in operational and strategic initiatives through research, analysis, and preparation of structured reports, presentations, and dashboards for leadership review.
- Cross-Functional Coordination: Liaises with internal teams and external partners to drive timely execution of deliverables, reinforce accountability, and support ongoing business functions.Calendar Management: Efficiently coordinates complex calendars for senior executives, prioritizing meetings and commitments to optimize time management.
- Communication Support: Manages all incoming communications, including emails and calls, ensuring timely responses and clear information flow.
- Travel Arrangements: Planning and booking domestic and international travel, ensuring compliance with company policies and cost-effectiveness.
- Expense Management: Processing and tracking expense reports, maintaining accurate records and budgets for executive activities.
- Meeting Coordination: Organizing and facilitating logistics for client meetings and case team meetings which include venue selection, catering, and technology setup.
- Project Assistance: Supporting special projects by conducting research, compiling reports.
Media & Communications Analyst
Wipro
04.2022 - 09.2023
- Media Analysis & Insights: Monitor and analyze media coverage across print, digital, and social platforms to evaluate brand visibility, audience sentiment, and campaign impact. Utilize analytics tools to generate actionable insights for marketing and PR strategies.
- Reporting & Strategic Recommendations: Prepare comprehensive reports summarizing media performance, emerging trends, and competitive activity; provide data-driven recommendations to optimize communication and media initiatives.
- Trend Identification & Opportunity Scouting: Track industry developments, competitor campaigns, and new media channels to identify opportunities, threats, and innovative approaches for brand positioning.
- Content & Campaign Evaluation: Evaluate the effectiveness of media campaigns and content strategies through qualitative and quantitative analysis; measure audience engagement and recommend improvements to maximize reach and resonance.
- Cross-Functional Collaboration: Partner with marketing, PR, and communications teams to ensure media insights inform broader strategy; coordinate with external vendors, media agencies, and stakeholders to enhance campaign execution.
- Performance Monitoring & Optimization: Track KPIs, media reach, engagement metrics, and ROI; continuously optimize media activities based on performance insights and organizational objectives.
- Media Intelligence & Reporting Frameworks: Develop and maintain structured frameworks for media tracking, analysis, and reporting to support leadership decision-making and strategic planning.
PR Executive
ihorizon Communications
06.2021 - 04.2022
- Media Relations & Brand Visibility: Built and maintained relationships with journalists and media partners to support outreach initiatives; coordinated timely distribution of press releases, media kits, and company announcements to strengthen brand presence.
- Strategic Content Development: Created compelling PR content including press statements, articles, leadership communications, and social media copy; ensured messaging accuracy, narrative cohesion, and alignment with brand voice.
- Event & Campaign Execution: Supported planning and execution of PR events, product launches, leadership engagements, and press interactions — managing vendor coordination, budgeting, guest experience, and on-ground logistics for seamless brand representation.
- Research & Competitive Insights: Conducted industry scanning and competitor analysis to study market movements and media sentiment; translated findings into actionable insights and PR effectiveness reports for leadership decision-making.
- Social Media & Audience Engagement: Assisted in managing official social channels, content calendars, and engagement monitoring; tracked audience response and brand sentiment to inform communication strategy and improve reach.
- Stakeholder & Client Communication: Prepared structured updates, campaign reports, and engagement summaries for stakeholders; supported timely responses and relationship management to enhance credibility and trustMedia Relations: Assist in building and maintaining relationships with media contacts. Prepare and distribute press releases and media kits.
- Content Creation: Write engaging content for press releases, articles, and social media posts. Help develop marketing materials and communication strategies.
- Event Coordination: Support the planning and execution of PR events, product launches, and press conferences. Coordinate logistics and manage guest lists for events.
- Research and Analysis: Conduct research on industry trends, competitors, and media coverage. Analyze media coverage and prepare reports on PR activities and effectiveness.
- Social Media Management: Assist in managing the company’s social media accounts and content calendar. Monitor social media channels for mentions and engagement.
- Client Communication: Support client communications by preparing reports and updates. Assist in responding to client inquiries and maintaining client relationships.
Education
Master of Arts - Mass Communication And Journalism
Amity University
Gurugram, Haryana10.2023
BCOM - Commerce
Govt Degree College
Udhampur, Jammu And Kashmir04.2022
High School - undefined
Army Public School
Udhampur, Jammu And Kashmir06.2017
Skills
- Media and communications strategy
- Public relations and media communication
- Content Writing
- Marketing operations and project coordination
- Event planning and execution
- Brand and audience insights
- Team Collaboration & Cross-Functional Coordination
- Data analysis and reporting
- Time Management & Prioritization
- Teamwork Spirit
- Microsoft Office (Excel, PowerPoint, Word)
Certification
Microsoft Office- Word, Excel, PowerPoint Presentation
Accomplishments
- Participated in National Inter School Quiz organized by AWES in 2012 and 2013.
- 1st prize in Departmental Debate Competition in PGD on topic “Innovation in New Media and Broadcast Journalism.”
- Delegated in ‘Model United Nations’ online conference.
- Became ‘Analyst of the Quarter’ after being rewarded as the best Analyst for 3 consecutive months in Wipro.
Timeline
Business Operations/ CEO's Office
Aurora Energy Research
01.2025 - Current
Executive Assistant
The Boston Consulting Group
10.2023 - 01.2025
Media & Communications Analyst
Wipro
04.2022 - 09.2023
PR Executive
ihorizon Communications
06.2021 - 04.2022
BCOM - Commerce
Govt Degree College
High School - undefined
Army Public School
Master of Arts - Mass Communication And Journalism
Amity University