APOORVA SRIVASTAVA

· Currently handling flagship brands like Hepakind & Gut Ok therapy area targeting Gastro/Physicians/Gynae/ Pedia having a worth of Rs. 58 Crs. Designed and executed campaigns like "HepaCare" with diagnostic camps: Liver Function tests.

· Handled Pediatric Portfolio for Brands like Entromax & Nurokind Drops & syp. Designed and executed campaigns like "School chale hum" on Importance of Hygiene and Gut health in children.

• Conducted Journal clubs with (Chest + Pedia Drs) in stimulating discussions and knowledge sharing sessions
• Days celebration like Anniversary celebration / New Year celebration to create multiple touchpoints with Pediatricians
• Collaborated with sales teams on generating targeted marketing materials that effectively communicated unique selling points of each product offering.
• Consumer Insight : Deep understanding of Consumer/Customer behavior which is relevant in developing brand strategy.

· Market Research : Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.

· Deep Understanding of Market needs and developed strategies in-line with Company's mission

· Drove marketing initiatives to increase product visibility and market performance and create Brand Value Proposition in Crowded market

· Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.

· Trade stock monitoring and Product forecasting to avoid Stock shortages.

• Previously handled Ortho Portfolio for Brands like Brutaflam (worth 40 Crs). Executed Live Surgery Events on topic –Total Knee Replacement in Severe Varus Deformity / CMEs and other engagements with Orthos
• Developed and maintained courteous and effective working relationships and drive the team in focused direction.
• Quickly learned new skills by attending workshops and training programs and applied them to daily tasks, improving efficiency and productivity
• Supervised all marketing and planning activities of the team to achieve the desired result
• Developed insights on marketing campaigns and doing field work frequently to understand the need of market

• Worked in New Product Development Team , searched for new drugs that could be launched with help of tools like IQVIA , AIOCD and Consumer Insight
• Planned new product external launch and release while managing cross-functional implementation of plan.
• Communicated value and position to sales team.
• Developed and executed go-to-market plans and used data driven approach to take decisions
• Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
• Managed product development lifecycle from conception to release.

• Working in Training Team of Sales force (Learning @ mankind). Alternated training methods to diversify instruction, strengthen learning opportunities and enhance program success for field force.
• Conducted orientation sessions / Refresher Course and organized on-the-job training for newly hired field force.
• Created in-depth training manual & Visual Aids / Collaterals for all Sales Force
• Handled day-to-day running of training sessions, ensuring high levels of productivity and progression

• Created printed marketing materials designed to drive campaigns.
• Developed insights on marketing campaigns to assess performance against goals.
• Met all deadlines, exceeding expectations and effectively rolling out brand campaign.
• Working in field to gather Consumer Insight