APOORVA TIWARI
Bengaluru
Summary
Experienced leader in digital marketing and organizational growth, specializing in Performance Marketing, Media Planning, Product Development, and Team Management. Proven track record of expanding brands and leading teams in startup environments. Key achievements include:
- Spearheaded dynamic teams, driving campaigns across digital channels, resulting in quarterly revenues exceeding $600,000.
- Established robust channels for Google Pay and WhatsApp Marketing, driving revenue growth and business success.
- Achieved 4x growth in social business, with significant contributions to the RMG vertical and consistent incremental performance.
- Implemented effective strategies in the Gaming Vertical, resulting in a 167% revenue increase in Q1 and 37.6% in Q2.
- Collaborated globally to expand the biddable business for MAAS, establishing a strong presence in diverse regions.
Additionally, brings diverse experience in growing businesses and managing cross-functional teams. Skilled in delivering impact in Big Tech, building award-winning Digital Start-Ups, and managing Corporate Development, Marketing, and Brand Solutions. Expertise in monetization, product management, content strategy, and forging partnerships. Proficient in managing teams spanning Marketing, Sales, Content, Product, Distribution, Analytics, Finance, Communications.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Manager Social Marketing Platforms MAAS - Data Operations
Affle
09.2022 - Current
- Successfully led social media advertising initiatives across global markets, including India, LATAM, Indonesia, MENA, Thailand, and the Philippines, resulting in expanded reach and market presence.
- Managed a thriving business generating $520k per quarter through strategic planning and execution.
- Oversaw onboarding and management of new accounts on social platforms, optimizing performance and driving growth.
- Enabled team members at all levels to access new channels such as Google, Twitter, TikTok, Snapchat, and others.
- Led dynamic teams in executing campaigns across various digital channels, contributing to a monthly revenue of $200,000.
- Established a robust channel for Google Pay, driving revenue growth and business success.
- Achieved 4x growth in social business, with significant contributions to the RMG vertical and consistent incremental performance improvements.
- Implemented effective strategies in the MEC domain, leading to a 167% revenue increase in Q1 and 37.6% in Q2.
- Collaborated globally to expand biddable business for MAAS, establishing a strong presence in diverse regions.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Developed and implemented sales strategies to achieve short and long-term revenue objectives.
- Recommended and implemented successful strategies to maximize revenue.
Group Head Performance Marketing
Neil Patel Digital
03.2021 - 05.2022
- Provide strategic communication and planning leadership for brand onsets.
- Design end-to-end marketing solutions to achieve business goals across E-Commerce, Food Tech, Health & Personal Care verticals.
- Lead Performance Marketing and Digital Branding for 13+ clients with quarterly media spends totaling 35CR across India & US.
- Devise strategies across media mix to deliver key KPIs, including Growth in Traffic, Revenue, ROAS, Reach, Engagement, CTRs, and Scale-up.
- Act as a senior-level client contact with a strong understanding of cross-channel media strategy, leading strategic conversations on Media and communication planning.
- Drive planning team career development and progression.
- Develop creative ideas and disruptive communication innovations aligned with client's business, customer, and brand goals.
- Oversee successful launch of campaigns.
- Ensure accuracy and timely updates of deliverable tracking documents for team.
- Conduct quality assurance of media plan setup conducted by various Activation team members.
- Take responsibility for growth curve of entire team, from execution to copy and creative team.
- Demonstrated creativity and resourcefulness through the development of innovative solutions
- Learned and adapted quickly to new technology and software applications
- Proved successful working within tight deadlines and a fast-paced environment
Sr Paid Social Specialist
Merkle Sokrati
02.2019 - 03.2021
- Manage holistic SEM programs, including keyword development, ad creative and strategy, trafficking recommendations, and optimization towards key business goals.
- Actively participate in meetings, documenting takeaways and next steps to ensure effective communication and execution of strategies.
- Compile data from various sources, analyze information, and draw actionable conclusions for measurement and reporting purposes.
- Optimize bid strategies and conduct testing, performing daily checks on program KPIs, thresholds, and campaign budget caps, while managing budget and pacing.
- Translate campaign/client goals into SEM tactics and execute them effectively against the client’s strategy.
- Implement Paid Search best practices, providing refinement and optimization recommendations, and proactively identifying campaign execution issues.
- Monitor emerging industry trends and summarize them for internal and external stakeholders.
- Utilize and develop proficiencies with SEM platforms, tools, and resources to enhance campaign performance.
- Develop campaign ad copy and tag traffic or creative elements to sites per creative rotation instructions.
- Assist in developing performance forecasts and budget allocations, providing data-based rationale for recommendations.
- Collaborate with clients and internal cross-channel colleagues, providing concise and timely reporting as requested.
- Foster relationships with internal teams, external partners, and clients to ensure alignment and success.
Analyst
Capgemini
10.2018 - 12.2018
Asst Manager Social Ads
Jaro Education
07.2018 - 10.2018
Education
Bachelors Of Engineering -
OIST Bhopal
01-2018
Skills
- Meta, Google, Tiktok, Twitter ads, LinkedIn Ads
- GooglePay ads and Operations
- Whatsapp Marketing
- Market Analysis
- Data Analytics
- Strategic Planning
- Operations Planning
- Cross-Functional Communication
Accomplishments
- Codesustain - Performance Campaign
- Takealot - Performance Campaign
- Shaan Foods- Snapchat
- My Eleven Circle - Meta
Build award winning case studies for the following:
Certification
- Facebook Blueprint Media Buying
- Facebook Certified Digital Marketing Associate
- Facebook Certified Media planning
- Twitter Flight School
- Google Data Studio
- Snap Focus
- Google Analytics
- Google Ads and Video
- Apple search ads
Timeline
Senior Manager Social Marketing Platforms MAAS - Data Operations
Affle
09.2022 - Current
Group Head Performance Marketing
Neil Patel Digital
03.2021 - 05.2022
Sr Paid Social Specialist
Merkle Sokrati
02.2019 - 03.2021
Analyst
Capgemini
10.2018 - 12.2018
Asst Manager Social Ads
Jaro Education
07.2018 - 10.2018
Bachelors Of Engineering -
OIST Bhopal
- Facebook Blueprint Media Buying
- Facebook Certified Digital Marketing Associate
- Facebook Certified Media planning
- Twitter Flight School
- Google Data Studio
- Snap Focus
- Google Analytics
- Google Ads and Video
- Apple search ads
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