Apoorva Saxena Performance

(Project with Master's degree)

• Lead end-to-end management of all paid channels to generate demand, including PPC, social media advertising, display advertising, and email marketing
• Devising and executing a comprehensive performance marketing strategy aligned with business objectives, emphasising disruptive approaches
• Build and nurtured strategic partnerships with agencies, platforms, and vendors to support marketing initiatives and maximise ROI
• Setting clear KPIs and performance targets for all digital marketing channels and consistently monitoring and optimising campaigns to exceed these benchmarks
• Utilised deep expertise in outbound email marketing to create highly effective email campaigns that engage prospects and drive conversions
• Efficiently managing the digital marketing budget to ensure maximum ROI and resource allocation.

(Project with Master's degree)

• Spearheaded revenue growth and increased conversions via PPC campaigns, achieving an exceptional 12% lead-to-sales conversion rate
• Elevated organic search engine visibility and traffic through SEO initiatives, resulting in an impressive 40% monthly traffic boost
• Transformed the on-site acquisition funnel, leading to reduced bounce rates and a substantial monthly influx of new visitors
• Orchestrated seamless collaboration with cross-functional teams to ensure alignment on marketing strategies and objectives
• Successfully managed multiple concurrent tests, emphasising growth and achieving a notable reduction in cost per lead.

• Formulated comprehensive performance marketing strategies that fuelled user acquisition and consistently delivered a 25-30% monthly ROAS from Google Ads and 20% monthly ROAS from Bing search ads
• Directed and optimised performance marketing campaigns across diverse channels,including socialmedia, search engines, display advertising, and affiliate marketing
• Mined invaluable insights from key performance metrics and customer behaviour trends to inform data-driven decisions for future campaigns
• Exhibited adept budget management skills while regularly monitoring and optimising campaigns to surpass KPIs.

• Accomplished remarkable results, including tripling the retention rate, achieving a 60-80% ROI on paid search,driving a1.5x growth in new user acquisition,and trimming overall CAC by 8% through innovative product bait strategies.
• Pioneered the digital marketing strategy, identified emerging trends, and capitalised on growth opportunities.
• Conducted rigorous A/B testing on landing pages, meticulously planned and executed campaigns, and dissected performance metrics.
• Managed digital marketing and support teams, creating integrated communications plans and budgets.
• Guided team in mail, SEO, and ASO for organic growth, led creative design and copy-writing for B2B and B2C marketing
• Conducted AB testing on landing pages and planned, implemented, and analysed campaigns with Clever tap
• Coordinated with teams to drive theme-based creative and content strategy.

• Drove demand generation for hospitals via online paid and organic channels (generated 50% overall demand & 30% revenue
• Implemented automated marketing tools that increased efficiency and reduced manual labour
• Built and managed an online reputation management system that improved customer satisfaction ratings by 35%
• Leveraged A/B testing to optimise website design and user experience, resulting in a 50% increase in conversions.

• Skills: Performance Marketing (PPC or Google ads & Analytics, programmatic ads like DV360), Paid
• Social Marketing FB, Tiktok etc, hands on with Analytical tools, Team leadership, Client pitching & business development
• Industries : Real Estate, FMCG, E-commerce, Fin-tech, Ed-tech & Retail
• Improved performance results (Increase revenue by 2x monthly for one of the clients) and provided marketing insights for clients
• Built and managed large scale Google ad campaigns and paid social ad accounts, including ongoing maintenance and optimisation
• Conducted higher-level analysis by integrating account data with client CRM data for client business growth.