Aprajita Chauhan
Gurgaon
Summary
Goal-oriented professional well-versed in leading teams and planning marketing strategies targeted on brand promotion. Familiar with trends, market conditions, and customer desires in industry.
Overview
6
6
years of professional experience
Work History
RESEARCH MANAGER
IPSOS RESEARCH
02.2021 - Current
- Leadership in High-Impact Projects: Led and managed cross-functional teams to deliver successful marketing and qualitative research initiatives for global brands such as Google, Nestle, and Haleon.
- Strategic Planning & Execution: Developed and executed comprehensive marketing strategies that enhanced brand positionin, leveraging deep insights from qualitative research to inform data-driven decisions.
- Individual Contributor Excellence: Demonstrated strong expertise as an individual contributor by directly managing key elements of each project, including research design, data analysis, and actionable insights that drove tangible business results.
- Team Management: Oversaw and mentored a team of research professionals, ensuring high performance and fostering a collaborative environment to achieve ambitious project outcomes.
- Client Relationship Management: Successfully collaborated with high-profile clients, maintaining strong relationships by understanding client needs and consistently delivering high-quality, insightful reports that drove strategic initiatives.
- Innovative Solutions in Research: Utilized innovative approaches to qualitative research, ensuring that strategies were forward-thinking and adaptable to market shifts.
- Data-Driven Decision Making: Combined qualitative insights with robust data analysis to recommend actionable strategies, which helped drive awareness, engagement, and sales growth for major brands.
- Results-Oriented Mindset: Continuously improving brand performance metrics across different industries.
SENIOR BRAND STRATEGIST
FORK MEDIA GROUP
01.2020 - 01.2021
- Leadership in Multi-Brand Campaigns: Spearheaded strategic planning and execution for renowned travel and food & beverage brands such as McDonald's, TataQ, Air Asia etc., in the India and UAE markets, ensuring alignment of digital marketing initiatives with business objectives.
- Individual Contributor at Curly Tales: As an individual contributor, handled all aspects of strategy and execution for the marketing campaign calendar for the Curly Tales platform, driving audience engagement and brand growth.
- Sales Conversion and Innovation during COVID-19: Managed sales conversion for Curly Tales and developed the "CT Cares" platform during the COVID-19 pandemic, successfully pitching this initiative which led to 2x visibility for the platform and restaurateurs.
- Business Development Expertise: A performance-minded networker; successfully identified and utilized techniques to bring in new business, expanding the platform’s reach and impact.
- Digital Platform Design & Execution: Designed and executed innovative digital platforms to increase brand visibility and drive sales conversions, collaborating with cross-functional teams to ensure seamless alignment with project goals.
- End-to-End Communication Planning: Managed comprehensive communication planning across multiple touchpoints, utilizing formats such as social media posts, video content, and banners for successful product launches on various channels.
STRATEGY EXECUTIVE
TBWA
05.2018 - 12.2019
- End-to-End Agency Management: Successfully managed the full lifecycle of agency collaboration across digital, video production, and PR, ensuring efficient execution of high-profile campaigns.
- Leadership in Major Brand Campaigns: Spearheaded and executed significant brand campaigns for top-tier clients, including Nissan, Datsun, Michelin, Standard Chartered, and Honda, maintaining a consistent record of successful delivery.
- Datsun 'Experience Change' Campaign: Managed and executed one of Datsun’s largest campaigns, the 'Experience Change' 360-degree initiative featuring Aamir Khan as brand ambassador. This campaign led to an 80%+ increase in inquiries and a 3x rise in auto portal searches, significantly boosting brand visibility and market presence.
- Comprehensive Communication Strategy: Led all stages of campaign communication, from strategy development and creative brainstorming to client presentations and execution, ensuring strong alignment with brand messaging and goals.
- Cross-Functional Collaboration: Worked closely with internal teams, including creative and operations, to ensure cohesive execution of marketing activities, driving alignment and operational efficiency across departments.
Education
PG - MARKETING & ADVERTISING
ST. XAVIER'S
Mumbai01-2018
BACHELOR'S - MULTIMEDIA & MASS COMMUNICATION
INDRAPRASTHA COLLEGE FOR WOMEN, DU
New Delhi01-2017
Skills
- Brand Strategy
- Consumer Research
- Communication Strategy
- Stakeholder engagement
- Project monitoring
- Data Collection
Accomplishments
First Runner-Up, 31st MRSI Event, 2023: Presented a research paper on conducting consumer research in an immersive environment through virtual reality, showcasing expertise in innovative research methodologies
Timeline
RESEARCH MANAGER
IPSOS RESEARCH
02.2021 - Current
SENIOR BRAND STRATEGIST
FORK MEDIA GROUP
01.2020 - 01.2021
STRATEGY EXECUTIVE
TBWA
05.2018 - 12.2019
PG - MARKETING & ADVERTISING
ST. XAVIER'S
BACHELOR'S - MULTIMEDIA & MASS COMMUNICATION
INDRAPRASTHA COLLEGE FOR WOMEN, DU
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