Summary
Work History
Overview
Education
Skills
Timeline
Generic
APURV CHOUBEY

APURV CHOUBEY

Brand Strategist
PATNA

Summary

Brand Strategist with 4 years of experience enhancing operations for organizations through information systems solutions. Proven track record of transforming specific business goals related to growth and efficiency improvements into new system designs. Knowledgeable innovator known for recommending new technologies to enhance existing systems and introduce new systems.

SUMMARISING- ABOUT APURV:

  • Energetic marketer with 4 years of experience
  • He has experience in b2b as well as creative social networking service firms, in startups such as bijnis and unicorns such as Moj, Sharechat
  • He is eager to build functions and has demonstrated this in his previous experiences with the earlier companies.
  • He has worked in a variety of functions, including core marketing, campaign management, operations, and sales

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Work History

Brand Strategist

ShareChat
Bangalore
10.2021 - Current
  • Major role in Brand Brief Ideation, streamlining analysis procedures for efficiency and accuracy.
  • Attracted 60 brands per month by creating and implementing innovative marketing strategies. Eventually making average brand reach approx 700 million on the platform.
  • Maximized advertising efforts by developing best content for short video platform, corporate communications and social media posts.
  • Created customized marketing materials to increase brand awareness.
  • Developed presentations to present to clients: Amazon, Sugar, Hotstar, Flipkart etc.
  • Conducted quantitative and qualitative research to determine effectiveness of campaigns
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
  • Tracked key metrics and developed spreadsheets and data models.

Marketing Executive

bijnis
New Delhi
02.2019 - 10.2021
  • Funded by Sequoia, Matrix, and Infoedge, Bijnis is revolutionizing the way manufacturers operate and scale their factories by digitizing their demand, supply, capital, and operations.
  • Got promoted to an Executive in record time (2 months)
  • Currently, one of the top member in the marketing team, reporting directly to Founder
  • Social Media
  • Ideated creatives for social media campaigns by collaborating with multimedia and art design staffs
  • Increased social media following from 7k to 20k on Instagram, X to Y on Facebook
  • Wrote external copy and increased app traffic by 40% through social media
  • Prepared Social Media Calendar month wise for a huge period of time
  • Branding
  • Executed the rebranding campaign from Shoekonnect to bijnis
  • Tailored communication for small and medium sized business owners
  • Only executive to work with the Head of Marketing in organizing key Marketing events to strengthen the brand
  • Directly responsible for designing user journeys and creating push notification copies across communication tools such as WebEngage, Gupshup
  • Advised the Manager on various strategic digital marketing opportunities, content, including growth marketing, engagement, audience
  • Offline Activation
  • Served as a Zone head member (South) for sales as well for 3-5 months, directly leading a Feet-on-
  • Street sales force of 25 people, indirectly managing outreach to 1000 manufacturers
  • Started working in marketing operations
  • Solving the issues related with delivery
  • Worked and played a huge role in the new category launch(Apparels) at the time of COVID
  • Strategy
  • Reported weekly performance figures directly to the founder
  • Prepared the marketing plan, driving customer engagement and generating traffic to fashion footwear outlets
  • Prepared the communication plan and even executed the whole plan through communication channels like Push, SMS, Journeys

Overview

4
4
years of professional experience

Education

B.COM(Honours) -

PATNA UNIVERSITY

INTERMEDIATE - undefined

Ishan International Public School

MATRICULATION - undefined

Doon Public School

MASSIVE OPEN ONLINE COURSES (COURSERA) Financial Markets - undefined

University Of Pennsylvania

Skills

Microsoft Office (MSExcel, MS-Power Point, MS-Word)undefined

Timeline

Brand Strategist

ShareChat
10.2021 - Current

Marketing Executive

bijnis
02.2019 - 10.2021

B.COM(Honours) -

PATNA UNIVERSITY

INTERMEDIATE - undefined

Ishan International Public School

MATRICULATION - undefined

Doon Public School

MASSIVE OPEN ONLINE COURSES (COURSERA) Financial Markets - undefined

University Of Pennsylvania

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APURV CHOUBEYBrand Strategist