Apurv Gupta

The operations team is responsible for order fulfilment, logistics and customer experience. The Operations Manager position is a middle-management role within the operations team.

As an Cluster Operations Manager at Swiggy Instamart (Quick ecommerce), I lead the business operations of a specific territory, ensuring the fastest and most reliable delivery of groceries to customers. With key focus on inventory management, team building, and analytical skills.

- Strategy and planning: Assisting the top-management in developing operations strategy for effectively scaling the operations. Liaisoning between the strategy team and implementation team.

- Implementation: Design processes, optimise operations and effectively launch and implement various operations strategies for the company.

- People management: Responsible for devising sourcing strategies, designing training modules and also for developing employee retention strategy. Managing a team of 150-200 employees directly/indirectly.

- Data Analysis : Working on data analysis on different operational metrics and taking corrective actions.

• Increased sales revenue by developing and implementing effective sales strategies.
• Closed lucrative sales deals using strong negotiation and persuasion skills.
• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.

• Increased sales revenue by developing and implementing effective sales strategies.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Closed lucrative sales deals using strong negotiation and persuasion skills.
• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
• Implemented systems and procedures to increase sales.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

• Onboarded Ministry of Health & Family Affairs account ie RML Hospital which gave OYO revenue of Rs 1 Crore during Covid 19 times.
• Handled other Big Accounts like Hindustan Media, Blue Dart, Swiggy, Usha Industries etc.
• Increased sales revenue by 100% each quarter.
• Prepared customized client presentations and quotes.
• Followed up with leads, conducting 10-12 weekly in-person meetings with prospective clients.
• Employed market research to successfully generate new leads by conducting cold calling (2-3 meetings/day) and email prospecting (10 emails/day).
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Developed innovative and targeted collateral to support overall branding objectives.
• Helped incorporate product changes to drive customer engagement and firm profits.
• Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
• Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

• Conducted Pre Launch Survey & Post Launch Market survey.
• Developed delivery & operational processes for Express Cart.
• Planning, Implementation & Monitoring of complete marketing plan for Express Cart.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Helped incorporate product changes to drive customer engagement and firm profits.
• Compiled product, market and customer data to forecast accurate sales and profit projections.

• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Executed optimal sales strategies to achieve commercial goals for US & Canada market.
• Tracked key metrics and developed spreadsheets and data models.
• Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.

• Monitored return on investment of online and social media marketing efforts.
• Managed social media accounts, generating interest for existing and upcoming product or service releases.
• Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
• Devised strategies and roadmaps to support product vision and value to business.
• Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
• Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
• Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.

• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
• Utilized techniques such as cold calling, networking and prospecting to develop new leads.
• Drove brand awareness 40 % by developing online marketing campaigns.
• Used various tools to track consumer engagement and draw conclusions about user data.
• Analyzed and reported social media and online marketing campaign results.
• Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
• Increased customer engagement through social media.

• Formulated complete project plans and coordinated engineering, design and shop drawing efforts.
• Oversaw onboarding and mentorship, planned and executed meetings and developed project documentation.
• Transitioned projects from estimation and pre-construction phase to well-defined project execution plan.
• Planned and arranged meetings with external organizations and individuals, enabling all parties to meet and discuss project progress.
• Checked compliance of company safety plan and delivered recommendations to address regulatory issues.
• Coordinated presentations for customers and project members detailing project scope, progress and results, keeping all entities well-informed of milestones and goals.
• Tracked all hours and expenses to keep project on task and within budgetary parameters.
• Kept projects on schedule by managing deadlines and adjusting workflows as needed.
• Collaborated with project leaders to comply with accounting needs for project maintenance requirements.
• Performed on-site field surveys and wrote technical narratives to document processes and design changes.
• Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.

• Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Oversaw business-wide changes to modernize procedures and organization.
• Oversaw daily administrative operations, including product development, accounting and financial.
• Initiated operational improvements using lean methodologies to drive efficiency and reduce costs.
• Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
• Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
• Devised SWOT analysis to create and execute business plan supporting achievement of established quotas.
• Researched and identified opportunities for account growth, account penetration and market expansion.