Apurv Narang

Responsible for crafting and executing marketing strategy for the brand and the product that aligns with our mission of enabling financial wellness for millions of Indians.

Key Achievements:

• ~2.5 Million Savings A/Cs users, at lowest industry CAC, ~1.2 Million MTU, with cross sell rates of 20%+ for products like Investments & Loans
• Improved M0 activation by 150% & M3 retention by 100% in last 1 year, with better cross sell rates to reduce the payback period by 4X
• Conceptualised & launched the 3-in-1 Switch RuPay Credit Card, with 30K cards issued in first 2 months

Roles & Responsibilities:

• Crafting & bringing it to life the Brand strategy (purpose, mission, vision, positioning, promise, personality, TOV) for Jupiter, in alignment with the business objective to drive value for all stakeholders
• Building & steering all 4 verticals: Brand Marketing, Product Marketing, User Acquisition & Product Growth, for the business

Custodian of Go-to-market strategy, Key User Growth Metrics, Brand & Social Media Strategy for all product offerings - Stock Trading, Mutual Funds & Digital Gold.

Key Achievements:

• Scaled Paytm Money to a 8 Million User Base Platform, with ~2 Million KYCed Accounts for Investing in Mutual Funds & Stocks.
• Paytm Money started contributing to ~ 45% of all SIPs in Direct MF route and to ~14% of all SIPs registered in the Mutual Fund industry every month, with in 15 months of launch.
• Market share of 4% in IPO Applications, and 30% in New Funds Applications of ETFs in the industry, with in 6 Months of launch
• 40% Share in Digital Gold Monthly Sales, with an all time user base of 75 Mn

Roles & Responsibilities:

• Responsible for developing and executing comprehensive marketing strategy to increase product awareness, drive user acquisition and retention, and grow revenue
• Work closely with Product, UX & Engineering to enable Growth & Marketing initiatives & drive bottom-line conversion
• Crafting & Executing Content Marketing Plan for the brand across channels, including PR & Social Media

Leading User Growth & Marketing for Offline Payments Business

Key Achievements:

• DTU grew from less than 10K to ~10 Million with in a span of 24 months
• Set Up & Scaled Offline Merchant Monitoring Network for 500+ cities
• Set up Cashback Gamification on Paytm (first in India) while executing 300+ brand partnerships, as part of the portfolio, to drive user growth

Roles & Responsibilities:

• Responsible for setting the category-specific Marketing and Acquisition Strategy, including planning, budgeting, reporting, and execution across multiple channels (owned & paid)
• Conceptualized campaigns, crafted messaging & built workflows by segmenting users to identify opportunity areas in the user lifecycle and by leveraging data to understand transaction behavior
• Owned User Lifecycle management for Paytm App. Helped integrate analytics attribution & develop an in house CLM tool with goals & event tracking to measure campaign effectiveness & do effective traffic management for the App

• Redesign Credit Cards Account Fulfillment Process aimed at TAT reduction from 8 to 3 days: Built Instant Decision Module with Bureau Pull of the Customer at POS (first in India)
• Executing Sales Planning & Strategy for Retail Banking basis new parameters like Sales Value Add & Effort Based Revenue for all the 45 branches of Citi in India
• Driving Channel Sales for Citi’s Retail Mortgages in North India: Scaling up Priority Sector Lending contribution in the total business