Apurva Borkar
Bengaluru
Summary
Proven leader in strategic sales and client growth and spearheaded several initiatives leading to revenue growth. Expert in client acquisition and retention, leveraging strong communication and teamwork to exceed targets. Skilled in key account management and competitor analysis, consistently driving revenue and fostering long-term partnerships. Industry exposure includes AI based SaaS, Travel, E-commerce and Media.
Overview
10
10
years of professional experience
Work History
Associate Manager - Growth
Prezent AI Private Limited
Bengaluru
09.2023 - Current
- Company Overview: AI-enabled presentation productivity software
- Leading strategic sales planning and execution to drive business growth for Prezent in the U.S. market.
- Leading mid-market growth initiatives, achieving objectives within tight timelines, including spearheading the Ex-Users growth channel and Events channel for the entire team. Drove a 50% increase in meetings generated within six months, and contributed $200k to additional team revenue, strengthening the channel's impact on overall growth.
- Leading outbound strategies across LinkedIn, email campaigns, and cold calling, fostering high-level engagement with prospects and clients.
- Cultivating strong relationships with clients, partners, and stakeholders, while leveraging LinkedIn to enhance prospect engagement and ensure customer satisfaction.
- Collaborating with the inbound team to convert opportunities into successful outcomes for the mid-market segment across all regions in the U.S.
- Managing the complete sales cycle, including prospecting, lead generation, negotiations, deal closures, and account management.
- Leading collaboration with cross-functional teams in marketing, product, and operations to optimize processes, and ensure seamless execution.
- Delivering actionable insights and regular performance forecasts to leadership, driving continuous improvement strategies.
Assistant Manager
MakeMyTrip India Private Limited
Bengaluru
02.2022 - 07.2023
- Company Overview: Corporate travel solution - myBiz
- Managed strategic partnership with 70+ medium and large enterprise accounts, generated annual revenue of INR 100+ Cr
- For corporate travel solution - myBiz in the entire South region
- Analyzed client requirement and proposed solutions to overcome challenges faced by the client by preparing a compelling sales proposition of myBiz platform
- Liaison with internal stakeholders such as technology, product, legal and finance teams to ensure smooth functioning of accounts
- Increased market share using consultative sales approach, tracked and analyzed key account trends, conducted thorough competitor analysis
- Managed contract negotiation and administration, liaising with internal and external stakeholders to finalize terms
- Developed new business opportunities in existing customer portfolios to meet, upgrade and cross-sell adding to B2B revenue
- Prepared and presented technical and commercial offers to clients based on company standards
- Managed escalations including invoicing, reporting, update on project milestones, attending meetings and managing other communications
- Produced annual strategic account plans in alignment with booking curve for client accounts
- Managed strong relationships with clients to ensure long term partnership
- Corporate travel solution - myBiz
- Website: [not provided]
Growth Manager
Zomato Limited
Hyderabad
06.2019 - 01.2022
- Company Overview: Food delivery and restaurant aggregator service
- Managed a portfolio of 80+ restaurant partners consisting of new client acquisitions and cross-selling strategy
- Responsible for growth of the assigned portfolio on both online ordering and dining fronts through advertisement sales
- Lead the end-to-end sales process, from prospecting and lead generation to negotiation, deal closure, and account management
- Consistently achieved and over delivered on monthly sales targets through outstanding client development and retention
- Designed strategic growth plans via discount promotions, ad campaigns, deep diving into the data and suggesting various business strategies
- Contributed to business growth from existing clients through client's revenue growth, order volume growth, ad campaign renewals, up-sell & cross-sell
- Providing insights through effective business analysis which helped the clients gain traction
- Worked with cross-functional teams to influence and create relevant customer and market propositions
- Understood client requirements and brand propositions to pitch suitable products ensuring optimum results by acting as a brand consultant
- Food delivery and restaurant aggregator service
- Website: [not provided]
Management Trainee
Hindustan Times Media LTD (Fever FM)
Hyderabad
12.2017 - 05.2019
- Company Overview: Media and entertainment company
- Managed new business development by directing advertisement sales and achieved monthly sales targets
- Maintained current relationships to support sales and keep revenue up
- Providing branding solutions to clients and coordinating with the creative solutions team to work on clients' brief as well as coming up with innovative brand integration was an integral part of the role
- Positioning Fever FM as a preferred platform for the brands to advertise themselves
- Carried out BTL activities such as musical concerts, corporate activities, apartment activities by selling sponsorship
- Made sure of the timely delivery of the services and end to end execution of all promised deliverables
- Developed strong and long-term client relationship
- Media and entertainment company
- Website: [not provided]
Intern - FnB Sales
Equinox Labs
Mumbai
02.2017 - 05.2017
- Company Overview: Laboratory services provider
- Effectively learned and executed the sales process for Equinox Labs
- Responsible for identifying prospects, understanding requirements, pitching relevant services and converting potential clients thereby generating revenue for the company
- Handled end to end process (hunting, on-boarding, testing and operations) for the clients to make sure they received desirable results
- Laboratory services provider
- Website: [not provided]
Supporter Campaign Coordinator
Greenpeace India
Mumbai
07.2014 - 09.2015
- Company Overview: Environmental organization
- Managed fund raising for the cause of the environmental campaign
- Made sure that the financial supporters got regular updates on the ongoing campaigns
- Maintained healthy relationships with the supporters by taking regular follow up and ensured that their diverse views are held with respect
- Environmental organization
- Website: [not provided]
Education
Post Graduate Program - Management - Core Marketing
ICFAI Business School
Mumbai01.2018
Bachelor of Engineering - Information Technology
Don Bosco Institute of Technology
Mumbai01.2014
Skills
- Client acquisition
- Client retention
- Key account management
- Problem solving
- Stakeholder management
- Reporting and analysis
- Internal/External Communication
- Contract analysis
- Competitor analysis
- Product and service knowledge
- Contract analysis
- Competitor analysis
Accomplishments
- Earned 'Customer Connection Award' for establishing highest number of outbound customer connections - Prezent.ai
- Achieved 50% growth in meetings generated via Ex-Users and Events growth channels achieving $200K additional revenue - Prezent.ai
- Earned a recognition for an exceptional performance within first 6 months for delivering business growth more than 50% for top clients - MakeMyTrip India Ltd.
- Activated completely inactive accounts by gaining complete share of wallet from other vendors which added to 10% of annual revenue growth for the portfolio - MakeMyTrip India Ltd.
- Led the project for launching mybiz - MMT globally for one of the clients for their international entity, which was a first international launch for MMT.
- Part of a strategy planning for FY 23-24, participated and pitched for aggressively pitching hotels as a product and gaining maximum share - MakeMyTrip India Ltd.
- Recognized by management for achieving more than 100% quarter target - Zomato LTD.
- Led a team as a team captain for assigned low penetrated region for driving ad sales target for the team, achieving 100% team target for the quarter - Zomato Ltd.
- Recognized by the management for closing single highest value release order - FEVER FM (HT MEDIA LTD.).
- Received ‘Outstanding Performance in Marketing' for single handedly closing a deal with high value client - Equinox Labs – Internship.
- Recognized by management for achieving more than 100% quarter target - Zomato LTD.
- Led a team as a team captain for assigned low penetrated region for driving ad sales target for the team, achieving 100% team target for the quarter - Zomato Ltd.
- Recognized by the management for closing single highest value release order - FEVER FM (HT MEDIA LTD.).
- Received ‘Outstanding Performance in Marketing' for single handedly closing a deal with high value client - Equinox Labs – Internship.
- Recognized by management for achieving more than 100% quarter target - Zomato LTD.
- Led a team as a team captain for assigned low penetrated region for driving ad sales target for the team, achieving 100% team target for the quarter - Zomato Ltd.
- Recognized by the management for closing single highest value release order - FEVER FM (HT MEDIA LTD.).
- Received ‘Outstanding Performance in Marketing' for single handedly closing a deal with high value client - Equinox Labs – Internship.
Languages
Marathi
First Language
Hindi
Proficient (C2)
C2
English
Proficient (C2)
C2
Timeline
Associate Manager - Growth
Prezent AI Private Limited
09.2023 - Current
Assistant Manager
MakeMyTrip India Private Limited
02.2022 - 07.2023
Growth Manager
Zomato Limited
06.2019 - 01.2022
Management Trainee
Hindustan Times Media LTD (Fever FM)
12.2017 - 05.2019
Intern - FnB Sales
Equinox Labs
02.2017 - 05.2017
Supporter Campaign Coordinator
Greenpeace India
07.2014 - 09.2015
Post Graduate Program - Management - Core Marketing
ICFAI Business School
Bachelor of Engineering - Information Technology
Don Bosco Institute of Technology
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