Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst
Apurva Mishra

Apurva Mishra

Market Insights Professional

Summary

Progressive experience in the field of online market research across business & consumer verticals. Provide consulting and strategic directions to the organization by leveraging my multi-skill set of business acumen, technological expertise, leadership qualities, and research-based thinking. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Willingness to take on added responsibilities to meet team goals.

Overview

13
13
years of professional experience
5
5
years of post-secondary education

Work History

Market Insight Researcher

Pentair
Noida
05.2021 - Current
  • Develop, manage and execute primary research surveys like Customer Experience (CX), NPS, Brand Awareness, Consumer Perception, Ad-hoc etc.
  • Lead research project design and questionnaire design, implement fieldwork (via vendors), analyze data, and develop
    reports/presentations.
  • Represent the voice of the consumer in decisions made across all facets of the business – e.g. communication, product development and retail insights.
  • Collaborate with internal clients to articulate research questions, develop a relevant research plan and analysis for various areas of Pentair operations to deepen the understanding of customer & B2B clients.
  • Working knowledge of qualitative and quantitative market research methodologies and their application to marketing, product development and continuous improvement opportunities
    Experience in acting as an advisor/consultant.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

Team Lead, Analytics Client Services

Forrester Research
New Delhi
04.2019 - 05.2021
  • Managed a team of Analytics Client Specialists & Quality Specialists. Trained & mentored new hires.
  • Worked with Global B2B & B2C clients across different verticals. Providing on-boarding training to clients & keep them engaged with insightful data stories throughout the contract cycle.
  • Partnered with Research Directors & Analysts on research reports by supplying them with relevant data insights.
  • Leverage data insights to make recommendations impacting clients' advertising and marketing, product and services, and customer experience strategies.
  • Deliver superior client service in every client interaction by acting as integrated research partner and proactively sharing relevant data insights, recent research, and industry news.
  • Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.

Senior Analytics Client Specialist

Pentair
New Delhi
07.2015 - 04.2019
  • Provided primary day-to-day client interface on projects while working closely with Engagement Managers and/or Directors.
  • Participated in the development of research plans and independently manage mid to large-sized research initiatives for the Analytics Client Services department.
  • Identified opportunities for clients' to utilize additional Forrester data services, including qualitative community projects, social listening analysis, and custom survey projects.
  • Discover and exploit synergies with Sales and Customer Success to simplify and strengthen customer interactions.
  • Execute data inquiries around Customer Journey of a product /services, Buyer's Personas and Custom segmentation's for Customer Experience.

Associate Client Specialist

Forrester Research
New Delhi
09.2013 - 06.2015
  • Supported Analytics Insights Managers in execution of research projects, through sample management, data collection, quality control checks, data pulling and analysis, and report generation
  • Manipulate and analyze data through statistical packages (MarketSight & Excel) to help address business questions (turn raw data into meaning information).
  • Conducted quality checks before survey release & report any inconsistencies in or caveats around the data
  • Created predetermined infographics and charts on PowerPoint.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

Data Analyst

Toluna India Pvt Ltd
Gurugram
06.2010 - 08.2013
  • Data cleaning & analysis of quantitative and qualitative studies.
  • Managed all complexities of research projects comprising of ad-hoc surveys, trackers & WAVE studies.
  • Validating data, prepare tables, data weighting, de-rotation of data by using software like Quantum, SPSS, Confirmit.
  • Questionnaire Analysis and give suggestions to internal clients and project managers in kick-off calls.
  • Coordinating with cross-functional teams in different locations for quality data and analysis.


Education

Bachelor of Technology - Electronics & Instrumentation

Moradabad Institute of Technology, UPTU
Moradabad
08.2006 - 05.2010

High School Diploma -

City Montessori School, Check Branch
Lucknow
04.2003 - 03.2004

Skills

Primary Research (Quant & Qual)

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Timeline

Market Insight Researcher

Pentair
05.2021 - Current

Team Lead, Analytics Client Services

Forrester Research
04.2019 - 05.2021

Senior Analytics Client Specialist

Pentair
07.2015 - 04.2019

Associate Client Specialist

Forrester Research
09.2013 - 06.2015

Data Analyst

Toluna India Pvt Ltd
06.2010 - 08.2013

Bachelor of Technology - Electronics & Instrumentation

Moradabad Institute of Technology, UPTU
08.2006 - 05.2010

High School Diploma -

City Montessori School, Check Branch
04.2003 - 03.2004

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Apurva MishraMarket Insights Professional