Apurva Mohod
Pune
Summary
Dynamic professional with six years of expertise in product data management and digital marketing. Skilled in data governance, business analytics, and strategic marketing, driving data-driven decisions, and operational efficiency. Experienced in managing product data life cycles, enhancing brand visibility, and fostering stakeholder engagement through advanced analytical tools. Committed to innovation and sustainability in product strategies.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Executive - Product Data Management
Kohler India Corporation Private Limited
Pune
09.2022 - Current
- Managed product data lifecycle, ensuring accuracy, consistency, and compliance with ISO standards.
- Developed and implemented data governance policies to enhance data quality and reliability.
- Collaborated with cross-functional teams to align data strategies with business goals.
- Conducted audits and assessments using Excel, SQL, Power BI, and Tableau to resolve discrepancies and improve data integrity.
- Utilized tools like PIM, ERP, Datamart, and inRiver to optimize and organize product information.
- Automated routine tasks with VBA, Python, and R to boost efficiency and streamline processes.
- Designed dynamic dashboards to monitor metrics, and provide actionable insights for improvements.
- Contributed to the "ARYA" sustainability project, promoting eco-friendly products, and assessing environmental impact.
- Supported marketing strategies to effectively position Kohler’s sustainable product lines.
- Led website redesign projects, ensuring accurate and consistent product representation.
- Championed a data-driven approach through workshops and training sessions.
Digital Marketing Executive
Demotic Media LLP
Pune
07.2020 - 06.2022
- Managed and optimized digital marketing campaigns for over 800 social media pages.
- Developed content strategies with monthly schedules for the Google Business Page and social platforms.
- Executed Google Ads, Facebook Ads, and SEO to boost visibility and engagement.
- Generated monthly reports using analytical tools, providing insights, and recommendations.
- Led a team of 15, ensuring performance, and campaign success.
- Facilitated monthly client meetings to address needs, and deliver results.
- Collaborated with clients to develop creative solutions that enhance engagement and meet objectives.
Digital Marketing Executive
Pionium Consultants Private Limited
Pune
03.2019 - 01.2020
- Led social media strategy and website updates, enhancing brand visibility and engagement.
- Managed client relationships, and executed customized digital marketing campaigns.
- Developed marketing proposals aligned with client needs and business objectives.
- Implemented SEO, SEM, PPC, SMM, email, content, and affiliate marketing strategies.
- Designed graphics to maintain consistent branding across platforms.
Digital Marketing Intern
Digitize Brand Hub (India) Private Limited
Pune
12.2018 - 02.2019
- Monitored social media trends to attract target followers.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Designed visually compelling graphics to boost engagement.
- Enhanced lead generation through engaging email campaigns.
Education
Bachelor of Engineering Technology - Lectronics And Communications Engineering
P. R. Patil College of Engineering And Technology
Amravati01-2018
Polytechnic - Electronics And Communications Engineering
P. R. Patil College of Polytechnic And Technology
Amravati01-2012
Skills
- Product Information Management
- SQL Database Management
- Microsoft Excel
- VBA
- Tableau
- Python Programming
- JIRA
- Looker
- Smartsheet
- InRiver
- Power Automation
- Search Engine Optimization/Marketing
- Project Management
- Digital Marketing
- Social Media Marketing
- Facebook Ads
- Google Ads
- Graphics Design
Certification
- Digital Marketing
- Data Analyst
Timeline
Executive - Product Data Management
Kohler India Corporation Private Limited
09.2022 - Current
Digital Marketing Executive
Demotic Media LLP
07.2020 - 06.2022
Digital Marketing Executive
Pionium Consultants Private Limited
03.2019 - 01.2020
Digital Marketing Intern
Digitize Brand Hub (India) Private Limited
12.2018 - 02.2019
Bachelor of Engineering Technology - Lectronics And Communications Engineering
P. R. Patil College of Engineering And Technology
Polytechnic - Electronics And Communications Engineering
P. R. Patil College of Polytechnic And Technology
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