Apurva Pareek

• Leading the gaming business segment for Glance and Ecommerce Shop101.
• Responsible for monthly MIS, PL preparation and reporting, daily/weekly forecasting, and performing variance analysis to find out drivers leading to deviations between actuals and forecasts.
• Worked on AOPs for both the business segments for the year 2024.
• Responsible for the preparation of investor decks and presentations for the CFO and business stakeholders.
• Perform weekly PL analysis, which involves insights around operations, as well as financial metrics.
• Work closely with the Legal and Compliance team to finalize commercials, analyzing all sorts of compliance risks associated with that arrangement.
• Perform feasibility analysis on new vendor onboarding. This involves analyzing the proposed commercials, preparing LTV to CAC working, and presenting the outcome to business heads, which helps them make decisions.
• Responsible for preparing, analyzing, and reporting the cash flows for both of the business verticals. Accordingly, control the payment for any dues, depending on the cash flow position.
• Driving multiple projects for cost optimization and revenue enhancement to improve the EBITDA.
• As part of a major cost optimization drive, I led one project around packaging costs and achieved a 9% cost reduction on a monthly basis.
• Worked closely with the Gaming team and helped them identify multiple loopholes in the business models, and suggested a model that improved their ad fill rates, reduced ad bounce rates, and targeted those ad formats where the company generated higher eCPMs. This increased the revenue by 19%.
• Responsible for collaborating with Category Managers to frame strategies around monthly offers and schemes to be circulated. Work on offer slabs and the discount values to be given to selective parties based on their DRRs, NTGs, and PL trends.
• Responsible for solving all sorts of escalations pertaining to payments, refunds, reimbursements, claims, and GST issues.
• Built dashboards for app-based gaming, used across business and finance.
• Led the Tech Infra Cost project; identified AWS overspend, and now overseeing Glance-wide tech cost control.
• Responsible for cash flow projections and analysis ensure effective liquidity across organisation.
• It's all together collaborating with all stakeholders on a daily basis to drive the numbers, starting from GMV and ending with the profits that the company is making.

Led a 7-member team in driving business growth and profitability for the Enterprise and EMI-led Lending division.

• Strategic Planning & Financial Oversight: Spearheaded the development of the Annual Operating Plan (AOP) for six business verticals, ensuring alignment with long-term business objectives and market trends.
• Responsible for accurate monthly financial forecasts and close monitoring of performance across all business verticals, ensuring alignment with financial goals.
• Led the preparation and analysis of monthly Profit & Loss (P&L) statements for Postpaid, Enterprise, and EMI Lending products, identifying key drivers of profitability and cost efficiencies.
• Conducted in-depth analysis of delinquencies, bounce rates, and loan provisioning, providing actionable insights to mitigate risk and improve loan recovery rates.
• Reviewed debt costs and analyzed Net Interest Margins (NIMs), optimizing portfolio strategy to enhance profitability, and reduce financial risks.
• Successfully enhanced EBITDA by optimizing the debt and EMI portfolios, achieving improved financial outcomes through strategic debt management and cost containment.
• Created and presented comprehensive decks for monthly and ad-hoc CFO reviews, highlighting key financial performance, operational metrics, and growth opportunities.
• Oversaw marketing activities, inventory management, and PDD (Provision for Doubtful Debts) provisions, ensuring effective execution and financial risk mitigation.
• Supported business teams by aiding in accurate accounting for ad revenue, aligning financial reporting with business outcomes.
• Analyzed Merchant Discount Rate (MDR), interchange costs, and net payment margins, identifying opportunities to enhance payment efficiency and reduce operational expenses.
• Proactively identified errors in interchange deductions and provided detailed impact analysis, recommending corrective actions to improve financial accuracy.
• Detected misallocations in people costs (1 Cr impact), leading a correction of tagging issues and ensuring accurate financial reporting.
• GMV Duplication Resolution: Identified and rectified GMV (Gross Merchandise Value) duplication affecting MDR, ensuring accurate revenue recognition, and improved financial reporting.
• Strengthened operational controls on a monthly basis, continuously improving processes and mitigating risks associated with financial operations.
• Managed capital expenditure (capex), refurbishment projects, and free cash flows, ensuring strategic investments and operational liquidity were effectively controlled.

• Prepared and reviewed financial statements for UK and Dutch entities, ensuring full compliance with GAAP and Dutch legal regulations.
• Led a cross-functional team of 5-6 members, providing guidance and oversight to ensure the timely and accurate execution of financial tasks and projects.
• Acted as the key point of contact for auditors, creditors, and external stakeholders, facilitating clear communication and ensuring audit compliance and transparency.
• Managed monthly financial forecasting and planning for 20 Dutch entities, providing strategic insights to senior leadership on potential risks and opportunities.
• Spearheaded a cost-saving project that resulted in approximately 20 Crore monthly savings through process optimizations and strategic resource allocation.
• Led negotiations with third-party vendors and service providers after conducting thorough feasibility assessments to ensure cost-effective agreements and mitigate operational risks.
• Managed the monthly intercompany reconciliation process, ensuring accuracy, timely resolution of discrepancies, and smooth financial integration across multiple entities.
• Accounted for and reconciled dividends on a monthly basis, ensuring accurate financial reporting and proper allocation of shareholder distributions.
• Led pension accounting under IAS 19, preparing detailed monthly movement summaries, and ensuring compliance with international accounting standards for employee benefits.
• Oversaw the accounting and invoicing process for share-based payments, ensuring accurate financial treatment and adherence to accounting principles.
• Ensured proper usage of General Ledger (GL) codes according to the Standard Chart of Accounts, maintaining financial integrity and consistency across all reporting.
• Managed monthly accounting for IFRS 16 and IAS 19, ensuring compliance with international standards for leases and employee benefits.
• Prepared quarterly tax packs and executed Sarbanes-Oxley (SOX) controls, ensuring financial processes adhered to regulatory requirements and mitigated risk.
• Actively participated in the SAP implementation and system transitions, providing financial input to optimize system configurations and ensure seamless financial data flows.

Managed and optimized the performance of the Accessories & Ecosystem category, driving profitability and operational efficiency across multiple facets of the business.

• Reviewed and optimized product pricing strategies, quotations, competition benchmarks, and HSN (Harmonized System of Nomenclature) classifications to ensure alignment with market trends and compliance requirements.
• Automated the Credit Note (CN) Settlement process, significantly improving analysis capabilities and enhancing overall operational efficiency.
• Prepared monthly financial forecasts, Profit & Loss (P&L) statements, and variance analysis, offering actionable insights to improve performance and meet financial goals.
• Created and managed monthly provisions for inventory, custom duties, Credit Notes/Debit Notes (CN/DN), and category-specific requirements, ensuring accurate financial reporting and risk mitigation.
• Conducted thorough reviews of the Bill of Materials (BOM) to compare mass production against planning and R&D to identify discrepancies and optimize production processes.
• Managed the scheme tracker, including permanent and temporary price drops and discounts, ensuring accurate tracking and reporting of promotional pricing activities.
• Analyzed inventory aging and implemented strategies for clearance, including scrap disposal and internal sales, to optimize inventory turnover and reduce holding costs.
• Maintained Daily/Monthly/Quarterly Demand Review Reports (DRRs) to track product demand-supply trends and adjust strategies to meet market needs effectively.
• Gross Margin & Profitability Review: Regularly reviewed gross margins and category profitability, identifying areas for improvement, and ensuring alignment with overall business objectives.
• Collaborated with sourcing teams to identify cost-saving opportunities, and worked closely with compliance teams to ensure all products met necessary certifications and regulatory standards.
• Assessed and compared cross-country business models, conducting key metric evaluations to identify growth opportunities, streamline operations, and improve overall business performance.

• Audited portfolio including private, listed, and multinational clients.
• Executed risk assessments, planning, testing, documentation, internal control evaluations, and finalization under Indian GAAP/Ind AS.
• Reviewed financial statements and management reports.
• Conducted group reporting under IFRS and Ind AS assignments.
• Analyzed revenue, lease, and outsourcing contracts; reviewed accounting policies.
• Led consolidation for listed clients under Ind AS.
• Key Clients: IBM Global Financing, Kerry Ingredients, United Spirits, Sony India, Neonatal Care, Parametric Technology, Indo Nissin Foods, Novo Nordisk.