Apurva Saudagar
Pune
Summary
SEO Specialist with 3+ years of hands-on experience in technical SEO, on-page & off-page optimization, content strategy, and performance analysis. Skilled in implementing scalable SEO strategies, leveraging AI-powered tools for optimization, and using advanced analytics platforms such as GA4, Google Search Console, and Looker Studio. Adept at managing SEO roadmaps, client consulting, and automation-driven content strategies to maximize search performance and enhance user engagement. Passionate about aligning SEO initiatives with business goals to deliver long-term digital success.
Overview
6
6
years of professional experience
1
1
Certification
Work History
SEO Executive
Amura Marketing Technologies Pvt Ltd
01.2025 - Current
- Led end-to-end SEO project execution, from strategy to performance tracking.
- Developed and executed monthly, quarterly, and annual SEO plans aligned with business goals.
- Conducted technical SEO audits and optimized on-page elements such as meta tags, content structure, and internal linking.
- Monitored and optimized site performance using GA4 and Google Search Console.
- Created SEO proposals and strategies, supporting client onboarding, website revamps, and upgrades.
- Managed client communication, consultation, and data-driven reporting.
- Generated SEO performance reports via Looker Studio.
- Leveraged AI tools (ChatGPT, Gemini) for meta tag creation, content analysis, and off-page SEO.
- Conducted internal SEO training sessions to upskill the team on best practices and industry trends.
SEO Executive
Beyondwalls Technologies Pvt Ltd
10.2022 - 12.2024
- Performed website audits (By tools & Manual) for client websites and new projects
- Performed in-depth analysis of new client sites.
- Improved website rankings by conducting comprehensive keyword research using various tools (Semrush, Google keyword planner ), etc. and optimizing on-page content.
- Boosted organic traffic through implementation of technical SEO strategies, including site speed optimization and schema markup
- Conducted regular website audits to identify areas of improvement and implement necessary updates for better performance.
- Conducted competitor analysis to inform strategic decision-making processes related to keyword targeting and content development.
- Implementing on-page and off-page SEO techniques
- Meta tag optimization, competitive SERP analysis, and other duties that are assigned
- Content strategy, Intent Mapping and Blog topic research
- Reduced bounce rate with engaging content creation and improved user experience design.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Developed effective local SEO strategies to increase visibility in specific geographic markets.
- Appropriate schema & Rich Snippet codes implementation on website.
- Managed online reputation by monitoring brand mentions, addressing customer concerns, and cultivating positive reviews.
- Perform free and paid Guest post out reach.
- Wordpress content management and SEO changes implementation.
- Monthly SEO work plan creation for clients’ projects.
- Website performance monthly Google data studio, Excel & PPT Deck reports creation.
- Coordinating with internal teams for SEO related suggestions.
Digital Marketing Executive
Brainmine Web Solutions Pvt Ltd
04.2022 - 09.2022
- Managing content strategy, link building and keyword strategy to increase ranking
- Performing Off-Page SEO activities to help improve SERP position
- Looking after overall re-branding of Brainmine Web Solutions Pvt Ltd
- Managing all Social Media handles of Brainmine Web Solutions.
Senior Consultant
Dwello - JM Financial Products Ltd
01.2020 - 03.2022
Education
PGPM (Marketing + Finance) - Marketing And Finance
ICFAI Business School
Pune, MH03.2020
Bachelor Of Engineering (ENTC) - Electronics And Telecommunication
MKSSS's Cummins College Of Engineering For Women
Pune, MH06.2016
Skills
- Search Engine Optimisation
- On Page Optimisation
- Off Page Optimisation
- Local SEO
- Marketplace Optimization
- Project Management
- Content Optimization
- Google Analytics 4
Certification
- [PG Certification in Digital Marketing and Communication], [MICA | The School of Ideas- Upgrad] - [Sept 2022]-[Credential ID 57863320]
Timeline
SEO Executive
Amura Marketing Technologies Pvt Ltd
01.2025 - Current
SEO Executive
Beyondwalls Technologies Pvt Ltd
10.2022 - 12.2024
Digital Marketing Executive
Brainmine Web Solutions Pvt Ltd
04.2022 - 09.2022
Senior Consultant
Dwello - JM Financial Products Ltd
01.2020 - 03.2022
PGPM (Marketing + Finance) - Marketing And Finance
ICFAI Business School
Bachelor Of Engineering (ENTC) - Electronics And Telecommunication
MKSSS's Cummins College Of Engineering For Women
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