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Apurva Singh
Bangalore
Summary
Performance Marketing Associate with 5+ years in digital marketing and 1.6 years of hands-on Meta Ads expertise, managing monthly budgets of ₹5L–₹10L+ across multi-industries. Proven track record of scaling ROAS up to 3x, improving lead quality, and driving campaign efficiency through audience strategy, A/B testing, and data-driven optimization. Backed by a strong SEO foundation that adds cross-channel depth to paid performance work.
Overview
6
6
years of professional experience
Work History
Performance Marketing Associate (Meta Ads)
Grow Up Digital
Noida
12.2023 - 01.2026
- Managed 15+ Meta Ads campaigns with monthly budgets ranging from ₹5L–₹10L+, generating 1,500–2,000 leads per month at an average CPL of ₹600–₹800 while consistently delivering against client acquisition goals.
- Built and managed Custom Audiences and Lookalike Audiences across 15+ campaigns, improving retargeting conversion rates by 20–25% and reducing lead drop-off by 30%.
- Conducted A/B testing on ads and creatives to identify high-performing elements and improve performance.
- Improved campaign ROAS from 1.5x to 3x within 4–6 months for hospitality campaigns by implementing structured A/B testing, audience segmentation, and creative optimization.
- Improved average CTR from 1.2% to 2.3% and reduced CPL by 28% across 15+ active campaigns through bid strategy adjustments and creative refresh cycles.
- Delivered performance campaigns across education, hospitality, real estate, and manufacturing industries, managing 25+ concurrent campaigns and achieving an average 35–45% qualified lead rate.
- Analyzed campaign performance using Meta Ads Manager and delivered actionable insights to improve results and scalability.
- Performed technical SEO activities, including improving website crawlability and indexing, along with optimizing site structure.
- Monitored and analyzed website performance using tools such as GA4, GSC, and SEMrush to drive data-driven insights and improvements.
Search Engine Optimization Analyst
Keyword India Network Pvt. Ltd.
Noida
06.2022 - 11.2023
- Assisted in implementing on-page and off-page SEO strategies, including URL structuring, keyword mapping, and meta tag optimization.
- Performed website analysis and basic SEO audits to identify issues related to indexing, crawlability, and content optimization.
- Created and updated XML sitemaps and robots.txt files to support search engine crawling and indexing.
- Optimized meta tags (titles, descriptions), heading tags, and image alt attributes as per SEO best practices.
- Worked on creating SEO-friendly URL structures to improve website usability and rankings.
- Handled multiple projects simultaneously and coordinated with clients through emails for updates and requirements.
Search Engine Optimization Executive
Think Biz Solutions
Noida
01.2021 - 03.2022
- Executed comprehensive on-page and off-page SEO strategies to improve website visibility and search engine rankings.
- Managed social media platforms with content planning, page creation, and regular posting across Facebook, LinkedIn, and Instagram.
- Conducted detailed website analysis and SEO audits to identify performance gaps and implement optimization strategies.
- Optimized content with targeted keywords and executed link-building activities like bookmarking, submissions, and business listings.
Search Engine Optimization Intern
KPL Tech Solution Pvt. Ltd.
Noida
01.2020 - 06.2020
- Conducted keyword research and implemented on-page SEO optimizations to enhance content visibility.
- Facilitated keyword implementation across website content to improve search relevance.
- Executed off-page SEO activities, including bookmarking, directory submissions, and business listings, to increase site authority.
- Performed link-building activities to improve website visibility and rankings.
Education
Master of Computer Applications -
Ajay Kumar Garg Engineering College
Ghaziabad, Uttar Pradesh01-2018
Bachelor of Computer Applications -
School of Management Sciences
Varanasi, Uttar Pradesh01-2016
Skills
- Meta Ads (Facebook & Instagram)
- Facebook Business Manager
- Meta Business Suite
- Meta Pixel
- Conversions API (CAPI)
- Custom Audiences
- Lookalike Audiences
- Campaign Setup & Optimization
- Audience Targeting & Retargeting
- Budget Management & Scaling
- A/B Testing
- Lead Generation
- Conversion Tracking
- Ad Creatives & Copy Strategy
- Technical SEO
- Keyword Research
- WordPress, HTML
- Meta Ads Manager
- Google Analytics
- SEMrush
- Google Search Console
- Canva
Languages
- Hindi
- English
Timeline
Performance Marketing Associate (Meta Ads)
Grow Up Digital
12.2023 - 01.2026
Search Engine Optimization Analyst
Keyword India Network Pvt. Ltd.
06.2022 - 11.2023
Search Engine Optimization Executive
Think Biz Solutions
01.2021 - 03.2022
Search Engine Optimization Intern
KPL Tech Solution Pvt. Ltd.
01.2020 - 06.2020
Master of Computer Applications -
Ajay Kumar Garg Engineering College
Bachelor of Computer Applications -
School of Management Sciences